Mock Economics Gr 11 Summative March 2014
GDP Per Capita (US$)
Table 1 Source: World BankFast Food Chains in Kazakhstan1. Kazakhstan became an independent country in 1991. So as most fast food chains have been around for decades, they have only been around for a short time in Kazakhstan. What arose in Kazakhstan were the "copy" franchises of fast food. In other words, there may not be a Burger King in Astana but you'll find a Burger's King and a MacBurger as well. They are fast food burger places meant to be similar to the famous American places but with some tweaks. Although, it's not a bad thing. Sometimes it's about the name to appeal to the market. When the Esentai Mall opened in 2012 in Almaty, they put in a Texas Chicken in. It's actually the famous chicken chain Church's Chicken that was started in San Antonio, Texas in the United States. However since Church's isn't known worldwide, more people are familiar with Texas and would buy fried chicken made Texas style. Hence the name Texas Chicken.2. What has taken Kazakhstan and Asia, by storm is one chain that was started by a man nicknamed "The Colonel." Kentucky Fried Chicken (KFC for short) entered the Asian market in the 1990s but came to Kazakhstan around 2008. Since then, there are KFCs everywhere across the steppes. But why KFC? The answer is simple. While burgers may be synonymous with America, the United States isn't the only place in the world that makes them. But fried chicken is food that no other place in the world was making until the stores popped up everywhere. KFC is so popular, there are 3 KFC's for every 2 McDonalds in China. KFC's are all over Kazakhstan and with the growth of the famous chicken eatery, it also brought Pizza Hut as well which is owned by the same company.3. KFC's fried chicken brought the American fast food chain idea to Kazakhstan and everyone wanted to try something unique to the USA. Also, KFC became the experiment as well because with its success brought over other American chains as well. In 2010, the fast food chain Hardee's became the first American fast-food burger company to open in Kazakhstan with two locations in Almaty. The popularity exploded as people wanted to try a real "American" burger. But Hardee's wasn't going to dominate the fast food burger market for long. As we said earlier, the opening of the Esentai Mall in Almaty brought Texas Chicken, but with it brought the second biggest fast-food burger chain in the world: Burger King. The "copies" have lost because now the people of Kazakhstan can finally have their Whopper in Almaty and understand why Americans love this burger. Ironically enough,...