This website uses cookies to ensure you have the best experience. Learn more

Effective Business Communications Essay

1290 words - 5 pages

IntroductionPhoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. It has been reported that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. It is clear that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Also, in the last three months, two of the top management people—an art director and and account executive—have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can alter arbitrarily.Field investigationGoing by field investigation observations, the Roanoke, Virginia branch has been accepting new clients without proper evaluation of the effects that the new accounts would have on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week and employee morale and productivity are declining day by day.After the field investigation, it can be ascertained that the company’s acceptance of new clients without evaluating the effects of the new accounts on the current project workload has led to employees been required to work without notice or compensation for additional hours. All salaried employees are required to work long hours several days each week. “Allocating funds to generic advertising can have interesting consequences for the firm due to the fact that generic advertising promotes the general qualities of the product category; it benefits all the firms in the category regardless of whether or not they paid for the advertising. Competing firms can thus benefit from the firm’s contribution by free-riding, i.e., by not spending significant amounts of their own money on generic advertising” (Krishnamurthy 2000)Impact of problems on the business and on employee moraleA major concern of the Roanoke Branch of the company is the fact that employees are worried about long working hours, and rejected workThe employees have to work longer hours without notice or compensation several days a week. They also feel like they are not part of a collaborative team. The employees noticed that there morale and productivity are declining day by day. The Roanoke Branch has lost two of there top management, an art director, and account executive. Three graphic designers and four copywriters threaten to quit. Four clients from the Roanoke Branch have complained about the advertising work produced.MethodsStep 1:This method involves carrying out an interview of each of the various departments, as a group. This should enable the company...

Find Another Essay On Effective Business Communications

Gap Analysis: Global Communications

2305 words - 9 pages strategies to introduce new products and services, increase technological sophistication, and expand into the global market. Global Communications has, and will continue to experience ethical dilemmas and conflicts among stakeholders as they find ways to increase growth, reduce costs, and struggle to increase profitability while maintaining effective organizational communication. Situation Analysis Issue and

Gap Analysis: Global Communications

2489 words - 10 pages Faced with increasing scrutiny Global Communications has forged, and publicized, a new business strategy, with hopes of revitalizing its once strong profitability stature in the communications market. Senior management and Global Communications' Board of Directors vision of what this recently approved strategy can provide to the organization's future fails in several areas to take into account the impact it will have on Global Communications

Internal PR Action Plan with 3 case examples Title: Building an effective communication strategy

1708 words - 7 pages IntroductionThis article provides a primer on basic public relations and both internal and external communications strategy for wholesaler-distributors. We review key elements of an effective communications strategy and discuss best practices that can be used by both large and small distributors. The bottom line: All distributors should have a strategy to preserve investor, supplier, and employee confidence. Publicly traded distributors need to

Gap Analysis: Global Communications

1144 words - 5 pages Global Communications, once a leader in the telecommunications industry, has fallen on hard times due to increased competition. In the past three years, Global Communications stock price has dropped more than 50 percent and is now trading at $28 per share. In an attempt to increase profitability the company leadership has developed a two-prong approach. First they plan to grow by introducing new services to small business and consumer markets

Global Communications Problem Solution

4301 words - 17 pages Global Communications has loss large profit margins in the recent months. Global Communications management is faced with several problems that must be addressed immediately to maintain survival in the telecommunications business. Global Communications must implement a solution to reduce cost, increase profits, and bring positive results for all stakeholders. The company has to improve their communication skills within and outside of the company

PR Communications Process Analysis: Cox Communications

1727 words - 7 pages Cox Communications has executed public relations strategies successfully over the past 44 years through extensive market research and promotional strategies. Cox communicates to a variety of publics ranging from internal employees, consumers, businesses, and government institutions. Cox promotes to consumers and businesses repetitively to promote the convenience of their products for residential and business consumers throughout the

Global Communication: Situation Analysis and Problem Statement

1180 words - 5 pages , 2006 from http://hodu.com/business-communication.shtmlTable 1Issues and Opportunities IdentificationIssues Opportunities Reference to Specific Course ConceptLack of Communication between Global Communications, the Union and the Employees. Look at the way the company is communicating with the different constituents and try to reestablish the relationships they have with their employees and the Union. Poor communication skills by management. Steps

Global Communications Problem Solution

4139 words - 17 pages telecommunication industry. Global Communication suffers from the stress of the industries and trying to maintain competition while observing their stock prices falling. The stockholders are pressuring Global Communications to correct the problem, along with coming up with new innovative ways to keep the consumers wanting to do business with Global Communications. This analysis is designed to show optional solutions to Global Communications

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages ; communications in an effort to get in touch with their consumers to create links and to look for them wherever they reside (Kitchen & Schultz, 2003). Coca-Cola's IMC strategy going into the future is known as the Content 2020 Initiative. The strategy is predicated on a conversation model that generates ideas that are innately linked to the company's business objectives, brands, and consumer interests in order to gain a disproportionate share of popular

A CRITICAL EVALUATION ON THE CORPORATE COMMUNICATIONS OF MCDONALD’S

3103 words - 12 pages Robison has stated. In brief, the intranet system of McDonald's is employee engagement, contents abundant and security ensured.3.2 Employee magazineA dedicated, engaged workforce could contribute to great improvement for a business. To motivate their employees, each branch of McDonalds' has tried many methods and the employee magazine is one of the best effective ways. McDonald' UK is the model branch in releasing its internal magazines-MDUK.According

Microsoft Outlook: An Important Business Tool

738 words - 3 pages left, asking them to call. All that changed when Outlook entered the workplace. Communications became instant and the phone and note-based communications disappeared nearly overnight. Outlook permitted email to become a widely used form of business communication and, overall, it is a highly effective communication tool. It allowed the application of different formats to help businesses and employees keep track of their files, communications

Similar Essays

Effective Communications Essay

1504 words - 7 pages Communication There are types of communication that we use in our daily life, which are: verbal and non-verbal communication. The way you react to those communications is effective too. Both of these types of communication can be very effective when you communicate with someone or people. Effective communication also depends on who we are talking and whether we agree with what they are saying. Effective communication can solve this friendship

Effective Communications Between Men And Women

1235 words - 5 pages Effective Communications between Men and Women Many men and women find it quite difficult to understand exactly what their mates want. With the new boom of self-help books this is no longer a problem. Whether it is bad communication or dealing with petty arguments, there is a book out there for you and your partner. Although not all of the author’s agree and there are many critics of these works, they do offer helpful insight into the

Effective Communications Case Study: There's A Syringe In My Pepsi Can!

749 words - 3 pages resolve. Also the media can portray to public and emphasize the issue at hand in repeat so many times that the public will raise concerns. In this case study "There's a Syringe in my Pepsi Can" a system could have been in place to detect early on so no other issues are added to the crises. Effective communications is the solution to Pepsi's management crises.In this case study a consumer made a report and claimed to found a syringe in an unopened

Gap Analysis: Global Communications 1172 Words

1172 words - 5 pages necessary in order for the business to become profitable and competitive, led to further destruction of the already fragile relationship. "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making" (McShane & Von Glinow, 2005, 324). Because the decision has already been made to outsource, Global Communications can take this