Effective Business Communications Essay

1290 words - 5 pages

IntroductionPhoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. It has been reported that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. It is clear that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Also, in the last three months, two of the top management people—an art director and and account executive—have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can alter arbitrarily.Field investigationGoing by field investigation observations, the Roanoke, Virginia branch has been accepting new clients without proper evaluation of the effects that the new accounts would have on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week and employee morale and productivity are declining day by day.After the field investigation, it can be ascertained that the company’s acceptance of new clients without evaluating the effects of the new accounts on the current project workload has led to employees been required to work without notice or compensation for additional hours. All salaried employees are required to work long hours several days each week. “Allocating funds to generic advertising can have interesting consequences for the firm due to the fact that generic advertising promotes the general qualities of the product category; it benefits all the firms in the category regardless of whether or not they paid for the advertising. Competing firms can thus benefit from the firm’s contribution by free-riding, i.e., by not spending significant amounts of their own money on generic advertising” (Krishnamurthy 2000)Impact of problems on the business and on employee moraleA major concern of the Roanoke Branch of the company is the fact that employees are worried about long working hours, and rejected workThe employees have to work longer hours without notice or compensation several days a week. They also feel like they are not part of a collaborative team. The employees noticed that there morale and productivity are declining day by day. The Roanoke Branch has lost two of there top management, an art director, and account executive. Three graphic designers and four copywriters threaten to quit. Four clients from the Roanoke Branch have complained about the advertising work produced.MethodsStep 1:This method involves carrying out an interview of each of the various departments, as a group. This should enable the company...

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