The American Speech-Language-Hearing Association (ASHA) mentions effective communication more than one time on the website. Effective Communication is part of the vision and mission statements for this professional organization. The ASHA’s vision statement is “Making effective communication, a human right, accessible and achievable for all” and the Mission statement is “Empowering and supporting speech-language pathologists, audiologists, and speech, language, and hearing scientists by advocating on behalf of persons with communication and related disorders, advancing communication science and promoting effective human communication” (“About ASHA”, 2011).
The website is very organized and has important features to provide information “accessible, usable and relevant to a variety of people in a variety of settings” as Gurak and Lannon pointed out. (Gurak & Lannon, 2007, p.4).
The target audience for the American Speech-Language-Hearing Association includes audiologist, speech-language pathologists, speech, language, and hearing scientists, students and general public. To attend all this different community, the website has specific information divided by sections, and according to the specific audience; also, the webpage is easy to navigate and has a variety of articles and characteristics mentioned by Hargis, Hernandez, Hughes & Ramaker “accuracy, clarity, completeness, concreteness, organization and visual effectiveness in order to make the communication accessible” (Hargis, Hernandez, Hughes & Ramaker, 1997, p.2).
Effective communication is necessary in any aspect of our lives and beneficial changes in the personal or professional areas are visible when effective communication skills are put in practice. On his article, “How to Write for the Web”, Nielsen points out the main conclusions of his web usability studies which includes “ users do not read on the Web; instead they scan the pages, trying to pick out a few sentences or even parts of sentences to get the information they want, users do not like long, scrolling pages: they prefer the text to be short and to the point, users detest anything that seems like marketing fluff or overly hyped language ("marketese") and prefer factual information” (Nielsen, 1997).
I believe Nielsen provided the highlighted section below the long version abstract to try to bring the attention of the readers in to the article. As Nielsen’s studies proved, web readers would be more interesting in a quick, scanable way to find the information (Nielsen, 1997).
Based on the content of both documents, I believe that, while the short version of the document would...