Effectiveness Of Anti Smoking Advertisement Campaigns Essay

3281 words - 13 pages

EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNSINTRODUCTION:Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC Cigarette Report 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns.The turnover targets of the tobacco industry also calls for anti smoking charitable organizations to prevent smoking for the freshers and take into confidence the regular smokers to quit. Different Messages should be used to impress people and these should be very much effective through a research. All these messages should reach the people through an outdoor campaigning or through radio, television or distribution of printed pamphlets. Public Relation shall also help you to contact the affected persons. Besides these, Internet contacts and meetings on the public places shall also help you to achieve the targets.1. BACKGROUND AND PROBLEM DEFINITIONSmoking is highly detrimental to health. Regular smoking can lead to serious diseases like lung cancer and chronic heart diseases. It reduces productivity of smokers and hence of organizations in which they are working which in turn hampers the economic growth of the country. The same effects are applicable on second-hand or passive smoker also. A lot of resources of any economy are diverted curing different diseases of active and passive smokers. Such resources could have been diverted towards other productive activities. The possible ways of reducing smoking and hence reducing its negative impact may be: (a) increasing the prices of cigarettes substantially by imposing huge taxes on cigarettes; (b) banning cigarettes in public places. However, cigarette smoking is an addiction and its demand is relatively price inelastic and thus option (a) has limited scope to reduce smoking. Banning smoking in public places has also limited scope because individuals have the liberty to smoke in private without any major decrease in smoking. To compel individuals to reduce or quit smoking, an effective approach is through advertisement campaigns highlighting the ill-effects of smoking. However, advertisement campaigns will be successful in their objectives only when they are effectively designed and communicated. Since advertisement campaigns involve huge expenditure, it should give the maximum benefit in terms of large reduction in number of smokers. That is, advertisement campaigns should be cost-effective. Thus, designing an effective advertisement campaign is of prime importance for the benefit of any society or economy. This project is an attempt in this direction. This project aims to suggest what a successful...

Find Another Essay On Effectiveness Of Anti-Smoking Advertisement Campaigns

Analysis of a smoking advertisement - English 101 - Essay

785 words - 4 pages “Your beauty. Up in smoke,” while a text box at the bottom reads, “Tobacco will destroy your face cell by cell, from the inside out. That is the ugly truth.” The target audience intended is young women because the ad uses the word beauty and men aren’t regularly referred to as in that way and only a female actor. The ad wants to depict the results of smoking cigarettes. The argument presented is that the end result of smoking eventually leads to

Using Advertising Techniques in Health Education: Changing Experience of Kazakhstan

3051 words - 12 pages several approaches for the solution of this problem and one of them is the promotion of healthy lifestyle, which includes anti-smoking and anti-alcohol campaigns and other specific regulations which could convince people to give up harmful habits. Moreover, these health campaigns and promotions of healthy lifestyle should be conducted accordingly. Particularly, that means it should include wide use of media resources such as TV, radio, outdoor and

smoking

1217 words - 5 pages Kids.Retrieved May 6,2014,from http://www.tobaccofreekids.org/research/factsheets/pdf/0302.pdf • Pechmann,C.,Zhao,G.,Goldberg,M.E.,Reibling,E.T.(2003).What to Convey in Antismoking Advertisement for Adolescent: The Use of Protection Motivation Theory to Identify Effective Message Themes.Retrieved May 6,2014,from http://www.scenesmoking.org/research/trdrp3jm.pdf Articles: • Pechmann,C.&Reibling,Ellen T.(n.d.).Anti-Smoking advertising campaigns

The Health Consequences of Smoking

1742 words - 7 pages The UK and USA Government have set up campaigns to prevent smoking in their countries. Some examples of these anti-smoking campaigns are the ban on smoking in public places in the UK since July 2007, under the Health Act 2006, the anti-smoking T.V advertisements and campaigns against allowing smokers the benefit of the NHS treatment, when they suffer from smoking related problems. This essay will propose to outline the causes and the effects of

Kentucky's Youth and Teen Smoking

1212 words - 5 pages raise the state tax on tobacco products, effectively use revenue from tobacco taxes to fund smoking cessation programs, and improve the quality of anti-smoking advertising campaigns. Teenagers normally function financially on a very fixed income, commonly working part time for minimum wage. With cigarette prices at $4.50 per pack a high school student can afford to smoke regularly, but when you double that price a student will think twice about

Tobacco Consumption in Adolescents: A Health Promotion Campaign

1825 words - 8 pages this program (Wood, 2009). The way the program is implemented is through the use of short, meaningful advertisements on YouTube, TV and Radio (Beal, 2011). The advertisements outline the significant impact of smoking on an individual. For instance the advertisement of “Burnt” that was introduced in 2008, showed the importance of such campaigns on the lives of adolescents (White, 2011). The advertisement consists of an act that is recorded for 30

Smoking and Health

1614 words - 6 pages the encouragement of smoking cessation among smokers lead to a decline in lung cancer incidents and mortality, which recently has been seen in states instituting aggressive anti- smoking campaigns” (Kelly, & MacCrory, 2003, p.55s). As an alternative, pamphlets are handed out with phone numbers that link a patient to smoking cessation programs. These pamphlets are provided by the American Heart and Lung Association and can be ordered for free

Tobacco Consumption in Adolescents: A Health Promotion Campaign

1390 words - 6 pages advertisements outline the significant impact of smoking on an individual. For instance the advertisement of “Burnt” that was introduced in 2008, showed the importance of such campaigns on the lives of adolescents. This advertisement had a positive impact on adolescents in the community. The advertisement consists of an act that is recorded for 30-1minute. A cigarette is shown to burn an adolescent’s trophy in a game of rugby. In the end of the video a

TO WHAT EXTENT HAVE CIGARETTE ADVERTISEMENTS BEEN CHANGED AND DEVELOPED IN AMERICA SINCE THE 20TH CENTURY?

1154 words - 5 pages Tobacco Master Settlement Agreement banned several different forms of advertising, including billboard and public transportation advertising of cigarettes in a total of 46 states. Laws against the targeting of young people were also initiated which prohibited the use of cartoons , such as the Marlboro Man. Nowadays, one is more likely to see an anti-smoking advertisement rather than an advertisement encouraging you to smoke. The anti-smoking

Effects of Banning Smoking Advertising

1648 words - 7 pages associated with this practice. The influence of advertising notwithstanding, there would be fewer impacts on the tobacco stakeholders if awareness campaigns were adopted rather than establishing bans on adverts. Even if direct advertising was banned, there are other secondary adverts that may influence cigarette smoking (Li, Yong, Borland and Fong 223). One of the common secondary advertising is the use of celebrities and other famous people either

Why do People Loathe Smokers? A response to Florence King A response to "I'd Rather Smoke than Kiss"

1134 words - 5 pages is very true, if people feel the need to facilitate their addiction, such as nicotine. The government feels the need to involve itself in anti-smoking campaigns even thou "the number of first-time smokers has risen 73 percent in the 1990's" (2). "Most of their [American National Cancer Society] statistics are little more than wild estimates with no basis of fact... 'They basically made them up the number and I think it was totally irresponsible

Similar Essays

Marketing And Advertisement: Anti Alcohol Advertisements Campaigns

993 words - 4 pages anti-smoking mass media campaigns and the research evaluates a positive effect of each advertisement on knowledge of health among Indigenous consciousness. The result demonstrates that advertisements with strong imagery depicting the health effects of smoking were rated highest at 95% of message acceptance and 89% of personalized effectiveness by Indigenous smokers. In comparison with advertisements which feature the family of the patients are

The Effectiveness Of The Takamine Guitar Advertisement

894 words - 4 pages The Effectiveness of the Takamine Guitar Advertisement The Takamine guitar advert can be viewed as an effective piece of media in an array of different ways. The ways used play on a very unconventional style, which is not often used for a musical instrument. For example most guitar advertisements would use such images as a lead guitarist of a band standing tall whilst making his guitar scream out whilst he is backed by

The Effectiveness Of Sex Appeal In Advertisement

686 words - 3 pages The Effectiveness of Sex Appeal in Advertisement Sex is everywhere. It's in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from

Effectiveness Of Advertisement On Students To Attend Tutorial Class

1656 words - 7 pages researches only found out the tutorial advertisement is one the reasons affect students to attend the tutorial course but no explanation of why and how it affect students’ decision-making. Similar research has not been carried out in Hong Kong. Therefore, the main idea of this research is to assess whether the relationship between the tutorial advertisement and drive for attending tutorial course, so as to understand why and how it affect students