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Effects Of Alcohol Advertisements On Youth

633 words - 3 pages

“Two teens dead and another hospitalized after a single car crash and police say that drinking and driving was the cause,” the news reporter continued.
“Fifteen is no age to die!” Will exclaimed.
“Fifteen is no age to drink and drive either,” added Oskar.
“What persuades these ‘little doves’ to drink?” Susan asked.
“I would blame the alcohol advertisements for that,” answered Oskar.
“Hahaha....are you out of your mind? How can advertisements tempt someone to drink? You can surely think of something better,” laughed Will.
I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. But I must admit, it made my brain do some serious thinking.
Could alcohol advertisements have a negative effect on youth?
Could alcohol advertisements urge young men and women to try their hand at drinking?
Could alcohol ...view middle of the document...

Every day, 7000 individuals younger than 16 years of age take their first drink.
According to the National Institute on Alcohol Abuse and Alcoholism, incidence of onset of alcohol peaks at age 18 years and trails off by the age of 25. The Centres for Disease Control and Prevention estimate that more than 4000 persons younger than 21 years die annually as a result of excessive drinking. David Jernigan, in his article, also states that alcohol advertising is one of the primary causes of excessive drinking. As per the article, young people aged 12 to 20 years are exposed per capita to 48% more beer advertising, 20% more distilled spirits advertising and 92% more advertising for ‘alcopops’ than adults of the legal drinking age. Spending so much time optically canvassing advertisements naturally tempts children to commence drinking. Youth is a phase of life when people want to explore new things and be adventurous. However, it is our responsibility to prevent them from following the wrong path. Therefore, I believe that alcohol advertisements should be banned for the good of one and all.
Imagine yourself walking down a road lost in your own thoughts and suddenly a car hits you and you die. Are you thinking this cannot happen to you? Why not? If the number of alcoholics keeps on increasing, this can happen to anyone, anywhere and anytime. The roads will be unsafe for all of us. 1 in 3 Canadians report experiencing harm from someone else’s drinking.
A study conducted by Henry Saffer focuses on the effects of alcohol advertising on motor vehicle fatalities. He states that alcohol is a major factor in 41% of deaths in car crashes. The data further goes on to indicate that if a ban on broadcast advertising did not also include bans on other types of alcohol marketing, the effect on motor vehicle fatalities might be in the range of 2000 to 3000 lives saved per year. A reduce in alcohol advertising by about 15% reduces motor vehicle fatalities by about 1300 deaths per year and raise about $300 million a year in new tax revenue.

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