Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the types of advertisement and how to deal with them and finally, the future of advertisement. The world of advertisement comes in many ways, and through many means.
The history of advertisement goes back a long way. The first period in history were written records have been found of advertisement was in the 3000 B.C., where paintings of companies trying to advertise wine were found (YouHis1). Then, after a long dark period, history records advertisement in the Roman era, around 260 B.C. (YouHis1) Archeologists found flyers and paintings advertising shows in the Colosseum and products such as wine, olives, and other miscellaneous items (YouHis1). Until about 1200, most people were illiterate, so the advertisements were simple pictures and drawings, as they had been for thousands of years. However, between the 1300s and 1500s, people became better educated and learned how to read and write(YouHis1). This led to a very important invention, Gutenberg’s movable-character printing press (YouHis2). This made the work of advertising easier, because people could print, for example, 500 books in the same amount of time that monks, which were the ones who wrote books at the time, took to write one (YouHis2). This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2).
Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication, advertisements started being printed in them, even if the advertisements were simple at the time. Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was special about it is that it had pictures accompanying the ads to help the people understand better their product, which was the difference with his close relative, The Boston Gazette, which had pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on advertisements for part of their profit, and they have been developing advertising bit by bit.
Following the example of the newspapers, radio programming began using advertisements. These advertisements were very slow and repetitive sonnets that companies used to get people to know...