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Effects Of Twitter As A M Arketing Tool

901 words - 4 pages

This study will examine the positive and negative effects of twitter, and other various social media apps, on marketing. The main focus will be on Twitter; however, Twitter is commonly used in syndication with other social media applications. Twitter is a very unique for of social media because of its ability to reach many users. The one word behind Twitter is: Connection. Advertisers can target specific users, interact with twitter users, and even advertise promotions and sales. Also I will explore the weight of a company’s reputation that can be gained or lost through Twitter. Every company should be looking towards the future and an explanation of why social media is the future will be included. This paper seeks to comprise all of this information, using statistics and charts to support it, and analyze them to come to a definitive conclusion on the effectiveness of Twitter for marketing.
Using social media can allow organizations to reach more customers or even target specific consumers. According to Larry Kim, Social Media Marketing “is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals” (pp 2). Social Media can be used for effectively creating website traffic, creating customer awareness, creating brand identity, and even communicating and interacting with customers. Website traffic is directly in relation to conversion, which is the percentage of customers who visit your store or website, compared to the customers who make a purchase. Raising customer awareness also boosts sales due to the creation or interest of new customers. When customer awareness is raised, brand uniqueness and identity is very important. One’s brand needs to stand out, compared to the rest of the organizations in the same competitive field, to make sales and be profitable. That being said, Social Media does more than improve site traffic and sales; it provides a valuable venue for a better understanding about target audiences. The interaction between organizations and their customers is a special, but delicate relationship, which needs constant attention and fine tuning.
Twitter is a social media network that allows users to connect and interact with one another through a feed that is constantly being updated 24 hours, 7 days a week. On the home page the user has access to see who is following them, who they are following, and access to their timeline. On the user’s time line, there are tweets from all of the other twitter users. However, only people that the user follows, will show up on his or her timeline. This is how organizations utilize twitter. When people follow certain organizations, these organizations can assume that the followers are people who use or buy their product....

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