This website uses cookies to ensure you have the best experience. Learn more

Effects Of Twitter As A M Arketing Tool

901 words - 4 pages

This study will examine the positive and negative effects of twitter, and other various social media apps, on marketing. The main focus will be on Twitter; however, Twitter is commonly used in syndication with other social media applications. Twitter is a very unique for of social media because of its ability to reach many users. The one word behind Twitter is: Connection. Advertisers can target specific users, interact with twitter users, and even advertise promotions and sales. Also I will explore the weight of a company’s reputation that can be gained or lost through Twitter. Every company should be looking towards the future and an explanation of why social media is the future will be included. This paper seeks to comprise all of this information, using statistics and charts to support it, and analyze them to come to a definitive conclusion on the effectiveness of Twitter for marketing.
Using social media can allow organizations to reach more customers or even target specific consumers. According to Larry Kim, Social Media Marketing “is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals” (pp 2). Social Media can be used for effectively creating website traffic, creating customer awareness, creating brand identity, and even communicating and interacting with customers. Website traffic is directly in relation to conversion, which is the percentage of customers who visit your store or website, compared to the customers who make a purchase. Raising customer awareness also boosts sales due to the creation or interest of new customers. When customer awareness is raised, brand uniqueness and identity is very important. One’s brand needs to stand out, compared to the rest of the organizations in the same competitive field, to make sales and be profitable. That being said, Social Media does more than improve site traffic and sales; it provides a valuable venue for a better understanding about target audiences. The interaction between organizations and their customers is a special, but delicate relationship, which needs constant attention and fine tuning.
Twitter is a social media network that allows users to connect and interact with one another through a feed that is constantly being updated 24 hours, 7 days a week. On the home page the user has access to see who is following them, who they are following, and access to their timeline. On the user’s time line, there are tweets from all of the other twitter users. However, only people that the user follows, will show up on his or her timeline. This is how organizations utilize twitter. When people follow certain organizations, these organizations can assume that the followers are people who use or buy their product....

Find Another Essay On Effects of Twitter as a MArketing Tool

Twitter: The Dangerous Effects of Social Networking

895 words - 4 pages of “Heading off disaster, one Tweet at a time” by Jim Spellman, states that Twitter is a good way of communicating current events happening around the world. The other article, “Is Twitter Bad for National Security?” by Tony Bradley, argues that Twitter could have dangerous effects on our nation’s security. Social networking can be a good tool when communicating world news, such as natural disasters, because it can communicate faster that a

Color as a Tool of Symbolism in Heart of Darkness

765 words - 3 pages Color is used very effectively as a tool of symbolism in Heart of Darkness. Colors, especially black and white, are used to symbolize evil (black) and good (white). Other colors are also used, although less often than black and white. Throughout the story, people are thought to have white souls or black souls depending on their innate "goodness" or "badness" or the role they are fulfilling at the time. The color of a person's soul is often

Use of the Internet as a Tool for Piracy

1446 words - 6 pages Use of the Internet as a Tool for Piracy The internet is an ever increasingly powerful tool for finding everything from entertainment to reference to daily news. When first created, the internet was only a shadow of what it has become. Most people didn't even have a computer, let alone a connection to the internet. In the last decade, however, computers have become more and more affordable, and internet service providers have become far

Stereotypes as a Propaganda Tool

1612 words - 6 pages Stereotypes as a Propaganda Tool Stereotypes as a Propaganda Tool As Americans go through a post-traumatic process after the September tragedies, most people are trying to analyze the entire situation to find out who is wrong and who is right. While media, politicians, and military leaders endlessly speak about the Taliban, Bin-Laden, Arabs, and Islam, we are making our conclusions based on what we hear. What an average American might

Photographs as a Media Tool

773 words - 3 pages Photographs have been used to snapshot moments of our lives, so that we may never forget beautiful moments in them, such as marriage, graduation, ceremonies… but with the media becoming so predominant in our world today, photographs are being used to bring in evidence about factual incidences occurring all around the world. People now marvel about the terrorism found in pictures. The most powerful tool in human hands today is media, but

"Speak" as a Literary Tool

1464 words - 6 pages . CCSS (RL.9-10.5)-Analyze how an author's choices concerning how to structure a text, order of events within it (e.g., parallel plots), and manipulates time (e.g., pacing, flashbacks) create such effects as mystery, tension, or surprise. Objectives: * TSW define flashback, and explain how it effects the flow of the story. * TSW design a chronological time line using at least 5 flashback scenes from the text. * TSW hypothesize the overall effects of the story if the author chose to leave out the flashbacks.

Effectiveness of Twitter on Presenting a Brand

1744 words - 7 pages service of a specific company in a specific location, finding this information would be as simple as typing in the company’s name and location. http://blog.buzzfork.com/post/58919378619/twitter-advertising-increase-sales The Usefulness of Twitter Organizations have realized that Twitter is a successful marketing tool and are quickly capitalizing on the unlimited opportunities. “Your prospects and customers are talking about you and

Should Twitter be Used as a Teaching-Assistant Web Site?

915 words - 4 pages This research argues the usage of Twitter as a teaching-assistant web site. The importance of this article is in an age group that has not yet been inspected (ninth grade); additionally, data was studied by decoding, gathering tweets into many educational and public uses, and discovering the technical problems that grow by using Twitter. Furthermore, some communication features that have not yet been evaluated about Twitter as a learning tool

The Cultural Diamond: Twitter as a Cultural Object

1503 words - 6 pages object that is placed within the framework of the diamond. Therefore, the cultural diamond can ultimately be described as a tool that aids in developing a deeper and more complex understanding of a cultural object's relationship to the social world in which it exists; and by extension, it can be used as a means to examine and understand culture itself, in terms of its origins, functions and purpose. Applying the Cultural Diamond: Twitter

Goal-setting as A Management Tool

2150 words - 9 pages It is believed that goals are essential in our realistic society, especially in the business world. Goal-setting is becoming widely used in organizations as a management tool for assessment. "Goals are important because organisations exist for a purpose, and goals define and state that purpose" (Samson & Daft, 2003 p.214). For the attainment of this purpose, a consideration of an effective organization is a required part of a manager's job

English as a Neutral Language Tool

2406 words - 10 pages English as a neutral tool My earlier paper highlights how English is acting as a killer language for native languages. As globalisation has created a global village, the people of different languages need a lingua franca to communicate with one another. At present, English is a true lingua franca and a global language. Crystal opines “a language achieves a genuinely global status when it develops a special role that is recognised in every

Similar Essays

Discuss The Importance Of Plc As A Stratagic Tool For Marketing Manager

739 words - 3 pages Training a cost or an investment? Critically analyse.According to Edwin B. Flippo, "Training is the act of increasing the knowledge and skills of an employee for doing a particular job." Another definition of training is: "It is the acquisition of knowledge, skills and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies and it has for goal to improve one's

Marketing As A Tool For Non Profit Organizations

6073 words - 24 pages results, a nonprofit manager can find out much about which marketing strategies work best. By varying newspaper advertisements, a store manager can learn the effects of things such as ad size and position, price coupons, and media used. Sometimes volunteers and colleges are willing to help carry out research. Nonprofit organizations can often use volunteers form local service clubs and other sources. Many colleges are seeking small businesses and

Product Life Cycle As A Strategic Marketing Tool

2057 words - 8 pages shapes and length for each of the above situations. Product categories or industries tend to have the longest life cycles and their stages of growth and maturity last longer, relative to those of a product brand. As for extreme cases of fads, PLC is short and the curve shows a sharp growth and sharp decline.In the following discussion, we will examine several examples to demonstrate how PLC serves as a useful marketing tool to indicate certain

Christianity As A Tool Of Conquest

2100 words - 8 pages Christianity as a Tool of Conquest is a term paper written in response to the book The Destruction of the Indies written by Bartolome de las Casas. Throughout the paper, the contrast between what the original cause and purpose of the Europeans was in their attempt to colonize the new Americas versus what really happened. It accentuates the violence that they commited against the indigenous, being this a contrary atribute to what they preached