This website uses cookies to ensure you have the best experience. Learn more

The Impact Of Women On The Nfl

1750 words - 7 pages

When people talk about the impact of women in professional sports, they mention one huge concept: Marketing. Marketing to women is a tremendous source of profit for professional sports, but the impact of how women would respond recently became knowledge. However, now the marketing programs of the different professional sports, including the NFL, need to change their approach on marketing to women. Because the NFL still lacks sales to women compared to other professional sports in America, the NFL needs to change their viewpoints on the experience of women in the stadium and the variety of merchandise available for females.
When the discussion about how the United States is different from other countries comes up people are quick to say football, the American way, but more specifically the NFL. The NFL, which stands for National Football League, was birthed in 1922 after changing its name from the American Professional Football Association (NFL 2013). Since the birth of American football, fans and players raised the NFL to become the most popular sport worldwide. According to Isidore (2013), the NFL had a profit of $9.5 billion, the highest of all American professional sports. The profit, however, barely comes from sales produced by women merchandise.
“MLB [Major League Baseball] led all sports with $5 billion in retail sales in 2010, with Collegiate Licensing Company behind at $4.3 billion. The NFL lagged at about $3.3 billion,” (Dosh 2012). However, the NFL reached double-digit growth in 2011 when it pertains to women. The NFL did experience all-time highs in the 2011 season when it came to women. According to Dosh (2012), the number of American women participating in fantasy football doubles and TV rating increased from 3.7 to 3.9 in women eighteen to thirty-four years old. The site and Fanatics saw double-digit growth during the playoffs in 2011 (Dosh 2012). Although the ratings and participation numbers are up in number, sales are still behind what the NFL needs them to be.
The NFL started a campaign five years ago to attract women. According to Basen (2013) the campaign was known as the Crucial Catch, where players wore pink uniform accessories and then later sold them to raise money for breast cancer awareness, and when the NFL started selling pink-shaded merchandise to women. Gaines (2013) reports,
“[F]or every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5 percent) and the company that sells the merchandise (50.0 percent), which is often the NFL and the individual teams.”
Although the NFL has contributed a fair share of the profit with the American Cancer Society, women are debating why it took five years to expand the merchandise available to females when 37.5% of the money went to the company that makes and designs the merchandise. They also...

Find Another Essay On The Impact of Women on the NFL

The Impact of Nazi Policies on the Position and Role of Women in Germany, 1933-39

1186 words - 5 pages The Impact of Nazi Policies on the Position and Role of Women in Germany, 1933-39 The Nazi regime aimed to utilize the family for its own needs. Women were obligated to marry and have children, instead of having their own personal decisions. The functions of the family were reduced to the single task of reproduction. They aimed to break the family, and to place it as a breeding and rearing institution completely in the

Assess the Impact of WW1 on British women during the period 1914 - 1921'

1352 words - 5 pages the allies in the war effort. In 1914 there were 175, 000 women employed involved in munitions production - by July 1918 this had grown to over 750,000. The Great War had extreme and enduring influence on women and began a revolution that illustrated their ability and responsibility in the wider workforce.The war's impact was widespread however, and some of the most profound impact was seen socially. Despite tighter controls imposed by the

Concussions in the NFL

901 words - 4 pages only available for use after the game, when concussions are already settled in and diagnosed. However, if the NFL places concussion monitors on each team’s sideline, trained professionals could always check the players during extended breaks. These monitors bring important data to the players that aids in predicting the locations of impact and the given force that was used. When these are used, it can accurately tell if the player is healthy enough

Libertarianism in the NFL

1109 words - 4 pages long-term consequences of concussions and taken first steps toward addressing the problem. Now an NFL player who sustains a concussion cannot return to the game that day. The reform movement is desperately need at the lowest levels of the game. It should also target the very ways in which football is covered and consumed. As NFL changes will not only protect athletes who suit up on Sundays; they will also trickle down on footballs lower levels

Dysfunction in the NFL

673 words - 3 pages tired of suffering through insane traffic, sitting outside in the freezing cold, and sitting next to people who are often inebriated or insane. The league needs to improve the live fan experience, lower ticket prices, or update its’ archaic blackout policy. The lack of front-office diversity in the NFL has not gone unnoticed. According to an article on Bleacher Report (7 Biggest Problems Facing the NFL in 2014-15) “franchises seeking to fill a

Kids in the NFL

828 words - 3 pages Often when a person thinks of an NFL player they think of a physical specimen - a man with bulging biceps, a huge chest and legs twice the size of a normal man. Traditionally the NFL has allowed college players to participate in the NFL draft early on, although the only requirement was that a player be out of high school three years to be eligible. I disbelieve that these players are physically or emotional ready to jump into the NFL, and should

The NFL Effect

1253 words - 5 pages children. The Governing body has had to set rules. The Federal government had to set “sentencing enhancements…The U.S. Sentencing Commission has …’emergency’ amendments” (U.S. Anabolic Steroid Punishments Increased) that had to be added to the federal anabolic steroid sentencing guidelines. On the other hand, if more players would take the stance of veteran Eddie Robinson who played 11 seasons in the NFL as a Linebacker then I would agree

The NFL Lockout

1062 words - 4 pages cannot place blame solely on side of the negations as the player’s union has declined potential offers themselves. However, the owners are the ones whom opted out of the Collective Bargaining Agreement near its expiration. This is different from when the players and their union decide to strike. This would have indicated the players have stopped trying. Yet, this is clearly not the case in the NFL. At one point before the owners opted out of the

Concussions in the NFL

1203 words - 5 pages player; collided with a teammate and broke his neck. that its a reminder that makes the N.F.L. notice head injuries, are very serious. before that “the N.F.L. donated $30 million to the National Institutes of Health for research on brain injuries” states Cook “Reporting that N.F.L. veterans are more likely to die from brain diseases. Cook informs you over 3,000 players have sued the N.F.L. because they were not informed. but some brains are more

Intensifying Working Women’s Burden: The Impact of Globalization on Women Labor in Asia

1555 words - 7 pages globalization thru a historical approach stating that globalization may have deeply penetrated Asian countries in waves- during colonization, after World War 2 with the grant of the so-called ‘independence’ and the recent institutionalization of the GATT-WTO.” While the previous speakers also mentioned the profound effect and impact of this phenomenon to women as all kinds of work, traditional and emerging, becomes more feminized and operates on

The Road Shutout Game: A Victim of NFL Parity?

795 words - 4 pages After the Seattle Seahawks' 23-0 victory over the New York Giants on December 15, I was interested in how often NFL teams travel on the road and shutout their opponent. During the game, the broadcasters informed viewers that the last time the Giants had been shutout at home was September 4, 1995, a 35-0 opening day loss to the Dallas Cowboys. Viewers were also informed that the last time the Seattle Seahawks shutout a team on the road was

Similar Essays

The Impact Of The War On Women

2274 words - 10 pages the house, cooking, and tending for children and be recognized for efforts outside of the house. Mrs. Millicent Fawcett, a leading feminist and president of the National Union of Women’s Suffrage Societies, said in 1918, “The war revolutionized the industrial position of women-it found them serfs and left them free.” (Women on the home front in the World War One) Counties such as Britain, Russia, France, and Canada, started welcoming women into

The Impact Of Modernization On Women

746 words - 3 pages industrialization dependent on a mobile labor force, the underdeveloped countries will experience a strengthening in their economies. The impact of modernization on women was significant. While modernization has opened up economic opportunities in some areas, alternatively it has led to a decline in traditional sources of income for many women, e.g., those engaged in the production of handmade and homemade items.(Inter-American Development Bank, 1987). In the

The Impact Of Slavery On Black Women

1179 words - 5 pages The Impact of Slavery on Black Women “Only by experience can any one realize how deep, and dark, and foul is that pit of abominations.” (Jacobs, 120). These words are spoken by Harriet Jacobs (also known as Linda Brent) and after reading about her life experience as a slave, I have come to believe that slavery was far worse for women than it ever was for men. Jacobs never states that black slave men had it easy during the slave years, in

The Sociological Impact Of Media Body Induced Image On Women

2132 words - 9 pages In recent years, sociologists, psychologists, and medical experts have gone to great lengths about the growing problem of body image. This literature review examines the sociological impact of media-induced body image on women, specifically women under the age of 18. Although most individuals make light of the ideal body image most will agree that today’s pop-culture is inherently hurting the youth by representing false images and unhealthy