Elections Course Final Exam Essay

1210 words - 5 pages

1) What is micro targeting?
Microtargeting can be defined as a type of marketing strategy that combines both demographics as well as consumer data to determine the interests of both individuals and groups in order to influence their vote (Flanagan, 2010, 185). Databases, which hold voter’s personal information and habits, are used to determine which party a citizen is more likely to vote for. Based off of this information, political parties try to market their platform to these voters. Another important method of microtargeting is for the political party to learn more about their target group and what source of communication is best used in order to get their message across (Flanagan, 2010, 185). A party may prefer to use email, phone calls, or campaign ads to encourage the public to vote for their party. The textbook defines microtargeting as “Framing an issue and tailoring a campaign strategy by a political party to target a relatively small but important group of potential voters over the Internet, often through social networking sites.” (Flanagan, 2010, 185). An example of microtargeting is during the Obama campaign, when they hired the firm Strategic Telemetry to microtarget messages from information extracted from Facebook (Flanagan, 2010, 185). Current technology has increased the opportunities for parties to target specific groups, which benefits their campaign immensely. Thus, microtargeting is an essential practice of all political parties during elections in hopes of gaining as many votes as possible.
2) What is the Hartzian perspective?
Political culture is a broad set of principles, including attitudes and beliefs, which give some meaning to a political process. In the textbook, political culture is referred to as the “personality” of a society which influences what a culture believes in terms of legitimacy in politics (Perrella, 2010, 225). The Hartzian perspective was developed by Louis Hartz, and can be defined as “a classic take on regional political culture.”(Perrella, 2010, 225) Canada is a nation built off of the migration of cultures that originally came from European colonists. Thus, this explains how the political and cultural ideals can be traced back to British and French cultural norms. These various norms and ideologies brought during migratory waves eventually spread throughout North America embodying the ideas that had originated from the dominant cultures of the settlers (Perrella, 2010, 225). Therefore, the Hartizian perspective explains the formation and origin of Canadian politics. Canada is a nation made up of diverse cultures and therefore, the formation of the Canadian government has reflected that diversity.
3) What is the thesis and conclusion of the Civic culture by Gabriel Almond and Sidney Verba?
The Civic Culture is a work written by Gabriel Almond and Sidney Verba, and addresses the political culture of individuals and the effects it has on the structure of government. Within the work they...

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