Elements And Evolution Of Graphic Design

950 words - 4 pages

Each and every day, people all over the world walk outside, watch television, get on the internet, or any number of things where they see advertising for companies and their products/services. Every company has a symbol to represent them called a logo which can be a simple object, a letter, or maybe even some sort of colored shape. The possibilities for what can be created are endless. Symbols are used as a way to convey messages without spoken or written words so there are no language barriers, however there can be some difficulties with cultural mismatches.
What is graphic design? Graphic design is the process of combining different artistic aspects of text and images in different ...view middle of the document...

” [1] It should be simple so it can keep its clarity when used for smaller objects and simpler logo designs are easier to remember, making them more easily identifiable. A company’s logo should also connect with its target audience in a positive way so as to attract customers. At first logos were created by hand, being etched into wood or metal, simply drawn or painted, and many other ways. Ever since the introduction of the digital age, graphic design has changed dramatically, giving even the most amateur or designers to make a good graphic. When “desktop publishing” was first introduced there was a big change in the role of the graphic designer, many services for graphics had to either close or convert to digital technology. It has also forced designers to become experts in things they normally would not have had to, such as the uses of computers and their different applications. Designers nowadays have to spend a lot of money, sometimes up to thousands of dollars, to constantly upgrade their hardware and software to keep up to date with the newest breakthroughs in technology. They must also continually upgrade their skills at the mercy of the industry, an industry they helped promote.
There is a sort of psychology to creating a logo and there are multiple different aspects to consider when creating a design such as color, shape, and intended audience. The term “logo” actually comes from the Greek word “logos”, literally meaning “word”. This means that when designing, the designer has to remember that they are actually creating a sort of visual word that will identify a company. People will react to a logo from their own perspective, the same way they do with words. These reactions are led by cultural...

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