Elements of Theatre
The elements of theater consist of three fundamental requirements; Stage, Actors and a script. We feel that K-mart needs to adjust their theater in order to give their customers an overall better experience. K-marts current theater is unexciting and quite honestly mind-numbing. In a simple market place the oldest form of retail is the business of selling products to consumers. With the internet allowing customers to purchase online, retail stores like K-mart must create some “theater” in order to create experiences where customers are amused, or find value beyond purchasing products at lowest price.
K-marts current store layout is comparable to most other retail outlets like Wal-Mart and Target. We feel that K-mart needs a separate identity from these other stores in order to bring attention to the store. Over the years K-mart has failed to update or upgrade their stores. The first thing K-mart needs to do is brighten the lights, add more isle space, and update the fixtures to look modern and clean. We feel their lack of focus on their stage allowed competitors to swipe their customers from them. K-mart needs to make a memorable experience for its consumers and adjusting the stage will play a big attribute to that.
The second thing needed in a great theater is your actors known as the staff. K-marts current staff environment are only there for two purposes: stocking shelves and serving as cashiers. K-mart needs to began experiment with different kinds of talent and training for every department they have in the store. K-mart must higher the right kind of talent for the store to truly come alive. K-mart needs to have employees who can create a cheerful experience for its consumers.
Finally K-mart needs to adjust their script given to their actors. The scrip might be the most difficult for a company to implement but...