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Email Marketing Essay

739 words - 3 pages

Email marketing is a simple, quick and effective way of increasing sales and word of mouth for your business. While some may think it's outdated, it still remains as one of the best Internet marketing options available. However, email marketing can be made much more effective when the marketers know how to properly utilize it and how it truly works. There are many factors to consider, but here are five main topics that every email marketer should know about to improve their marketing skills.

How Email Works

There's a lot of technical aspects behind the process of sending and receiving email. It's easy for marketers to think that it's not very necessary to learn about the mechanics of ...view middle of the document...

Even if you're somewhat knowledgeable with HTML, you may still need to further your education on the subject when it comes to utilizing it for email marketing.

Proper Use of Data and Statistics

One of the great benefits to using email marketing is the fact that you can quickly and easily gain various forms of data and statistics on how effectively your email marketing campaign is doing. Open, click and successful delivery rates are all extremely useful in planning a good email marketing plan. Many marketers already use those statistics, but few explore why some email marketing campaigns work and why others don't. The data can easily be collected, explored and used in marketing research, but it's a common oversight. Email marketing campaigns are driven by proper utilization of data and statistics. If you can learn more about your own marketing campaigns and what can improve it through collectible data, it's better to not only collect the data but to also research how to properly use the data that you collect.

Respecting Privacy and Security

Email campaigns involve a lot of collecting and...

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