Email to SMS complements your marketing plan

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Email to SMS complements your marketing plan
Integrated communications is one of the pillars of a successful business enterprise. It gives the firm the ability to interact with customers, suppliers, distributors and employees for prompt response and action. Those firms that are able to leverage communications effectively to deliver quality services to their clientele would take the lead in the future.
Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services. An effective mobile communication platform would reach a large number of potential clients cost effectively. Email marketing is one method of communication that is widely used in organizations. However, emails have not been effective reaching mobile users. This is because one needs to be online to read the mails. Emails to SMS platforms were developed to solve this dilemma.
Unlike Emails, SMS are a two-way interaction and has a personal touch to communication. The more the firm is able to keep the interaction going with the clients, the higher the response rate,. This increases the number of loyal customers. There are several Email to SMS platforms available for business use. The platforms enable one to send Emails as SMS straight from your desktop to virtually any mobile phone in the world. The desktop allows one to type a large Email for conversion to SMS for delivery to the user. The success of SMS delivery is tracked and reported by the service. All the firm needs is the user’s phone number, sender information and the message. The message is...

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