The organizations in today's highly competitive market face a lot of problems related to retention and employee productivity. A large number of organizations including those having the large size, technological advances are also having these challenges even though they are considered to be the best in the industry. One of the major factors that has been identified as the root cause of this problem is the lack of employee motivation. This has resulted in the organization investing a lot into various motivational strategies. Researches have clearly established a link between employee productivity and motivation. This fact has been acknowledged by various multinational organizations. A motivated workforce helps to render competitive advantage to the firm in a cut throat era of globalization. It is a tool to retain a talented workforce (Linder 1998).
The research proposal mainly analyzes various ways in which the organization motivates their workforce. This discussion would give a brief account of the chosen research approach for the study. This would include various activities that would be based on the identification of research problem, aims and objectives of the study, literature review, research methodology, data analysis and findings. Besides it would also bring out the time line for the whole study so that there would be a systematic distribution of time and the research should be completed in a timely manner. The research approach defined here would help to provide an idea of the activities and processes undertaken with respect to the timeline for the different activities determined (Linder 1998).
Many of the businesses operating in today's world fail to realize the impact of motivation on their operations. This reason is responsible for loss of employee productivity and low retention rates in the enterprises. It is essential that the business managers should understand and learn regarding the factors the influence positive motivation in the organization. The size of the organization is irrelevant considering the motivation perspective as every member requires motivation in some or the other form. Different businesses take various approaches as far as the motivation is concerned. The responsibilities of integration of the motivational methods lie with the managers. Ultimately, the management has to integrate the motivation strategy with the organization's goals and objectives (Hofstede 1980).
The integration of motivation strategy with the corporate aims and objective is very important as it helps in these methods taken up seriously by the management and supervisors that have responsibility of instilling them. The involvement of top management is very necessary for the successful implementation of these programs. The managers have the duty to realize the value and impact of motivation through identification of the main factors that are linked with the motivation among the employees in the organization. These factors bear a...