Enrolment Essay

1676 words - 7 pages

Marketing Proposal For U17/9, Jalan Bukit Melawati Project84 units of Double-Storey Semi-Detached HousesThis marketing proposal is undertaken in response to the double storey semi-detached project development in U17/9, Jalan Bukit Melawati, 40160 Shah Alam, Selangor.Our company has stressed the important of exclusive appointment to enable it to pay full concentration on the project and to avoid any conflict of interest or double sales.Project Background & AssumptionThis project is situated in a 99-year leasehold land, consist of 84 units of double storey semi-detached houses.The standard land area of the semi-detached is about 40 feet by 80 feet with built-up area of about 3,100 square feet.Our strategies for this marketing proposal is based on the below assumptions.Total 84 units of Semi-Detached houses without low cost components.Open for Registration sometime in August 2014.Leasehold, but will be extended to 99 years.Gated and GuardedDevelopment ConceptWe cannot deny that development concept served as an important factor to ensure the success of a project, below are some of our opinions in this aspect.Current Site ConditionDeveloper will build actual show unit at the site, and this will give the confident to potentials and therefore expedite the process of sale. Basically all potentials hope to see better site condition before they commit themselves, so we strongly propose your company to beautify the entrance to the show unit as well as the landscaping at the surrounding. Also to provide more car parks, for potentials / walk-in.Product PerceptionApart from the show unit, other marketing tools such as brochures, architectural model house, display materials and etc also equally important. Those marketing materials are another marketing tools that determine the product perception from the potentials, with this approach the marketing tools design is very crucial.Project logo as well as project name which served to give the first impression to the potential is relatively important.Developer ProfileTo command a premium in pricing, developer profile is very important, we suggest to use the development company with development track record.Information ConveyedTo convey positive points of this project such as decent land size and built-up area. Impressive façade design which showed by the artist impression and all the marketing materials must be attractive enough to convince the buyer as well.Value for moneyPropose to spell in all the special features for this product in all marketing materials such as spacious design, gated and guarded, high quality material used, contemporary design and etc. to let the potential feel that this product is value for money.Pricing StrategyBeside the land size, corner premium, facing & etc, we were told the pricing for the standard unit is about RM800,000. Based on our preliminary survey and market absorption, we hereby propose the pricing for each unit for your kind reference.This pricing is based onThe...

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