Entering International Markets Essay

676 words - 3 pages

IntroductionInternational business requires that companies know their strengths, weaknesses, opportunities, and threats. In this paper, we will discuss this week's simulation involving Trinezza, a motor scooter manufacturer trying to enter the international market. Also, we will answer the following questions: what would be the major elements in the SWOTT of Trinezza, what are some advantages large companies have over smallercompanies when choosing a mode of entry strategy, and what factors should drive a company to continue in, expand, or exit its chosen market.SWOT ANALYSISStrengthsTrinezza has several strengths that will help their motorcycle succeed in the international market. Trinezza's product is strength itself because it is an economical mode of transportation. The motor scooter has also proven to be a very reliable method of traveling. The motor scooter not only works well, but also looks great and has practical features. The technology of Trinezza's motor scooter gives Trinezza an advantage over the scooters that are currently available in Sentonia.WeaknessesTrinezza's weaknesses include: little or no brand identification, little international experience, price, and lack of financial resources. Trinezza's company, brand, and their product are virtually unknown in the Sentonia market. Only one partner has any international business experience in Trinezza making it very inexperienced. Lack of experience within the company to help make a transition to international markets, could prove fatal if not careful. The price of Trinezza's motor scooter is higher than the competition in Sentonia which could make it difficult to sell. A lack of financial resources could also make it difficult in the international market due to bigger companies trying to edge into the same market.OpportunitiesThe opportunities that Trinezza has in international business in Sentonia include: foreign competition, size of middle class (4 million), market trends, technology, and legislation. The foreign competition in Sentonia lacks the better technology which Trinezza possesses, allowing Trinezza to introduce a better motor scooter into the Sentonia Market. Sentonia has a middle class of 4 million people, making it a very rich market...

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