Environmental Factors That Affect Global And Domestic Marketing Decisions

1437 words - 6 pages

Environmental Factors that affect Global and Domestic Marketing Decisions

Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory.

These five environmental factors are discussed at great length in the book entitled Marketing 8th Edition written by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, and William Rudelius. The writers define social forces as "the demographic characteristics of the population and its values" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 74). Some of these demographic characteristics can include gender differences, buying patterns of consumers, culture, attitudes, and diversity. Economical factors are defined by the writers as anything that "pertains to the income, expenditures, and resources that affect the cost of running a business and household" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 80). The writers also discussed technological factors as "inventions or innovations from applied science or engineering research" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 83). The fourth environmental factor that is discussed in by the writers is competition, which refers to "the alternative firms that could provide a product to satisfy a specific market’s needs" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 85). A company has to consider its present and future competitors when they are designing a marketing strategy. The final environmental factors that can affect FedEx are regulations. According to the textbook, regulations consist of “restrictions state and federal laws place on business with regard to the conduct of its activities” (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 87).
FedEx has become one of the finest logistics companies in the transport industry and globally. There is an enormous force that ultimately drives this company into having a competitive advantage. This competitive advantage consists of a combination of the company’s website, Information Technology infrastructure and software. The Information Technology infrastructure that FedEx has developed has become the company’s backbone when it comes to communicating between the numerous operations departments. FedEx has a philosophy about competition both collectively and independently and when this philosophy is coupled with their IT infrastructure the sky is the limit for them.
According to...

Find Another Essay On Environmental Factors That Affect Global And Domestic Marketing Decisions

Biological and Environmental Factors That Affect Cocaine Sensitivity in Macaques

922 words - 4 pages Psychostimulant research is quite pertinent considering that the number of new cocaine uses has more than doubled in the last decade. Dr. Paul Czoty’s lab looks at monkey models in order to better understand the neurological mechanisms underlying cocaine abuse. In the seminar, Dr. Czoty outlined the advantages to animal models and discussed the biological and environmental factors that were shown to affect cocaine sensitivity in macaques. The

Impact of Environmental Factors on Marketing Decisions of Costco

2014 words - 8 pages Wholesale CorporationEnvironmental factors consist of all the factors and activities which have a considerable impact on the running of the business. Environmental factors have a powerful impact on the normal functioning of the any business, especially in the marketing decisions (Pagell & Halperin, 2000). These factors pose challenges and threats to the success of any business. In order to deal with such environmental factors a firm should

Walmart’s Domestic and Global Marketing

1261 words - 5 pages This paper will be about Walmart’s domestic and global marketing. The paper will be identifying the environmental factors that affect Walmart’s domestic and global marketing decisions and many other marketing decisions. Walmart itself has about 11,000 retail units in 27 countries. They employ 2.2 million associates around the world with 1.3 million associates being in the United States (Walmart, 2014). Walmart’s environmental factors When

Factors that Affect Profitability

1449 words - 6 pages Freedom The overall tax system in Korea is positive. The top income tax rate is 38.5% and top corporate tax is 22%. Other taxes include a value added tax (VAT), capital acquisitions tax and property tax (Heritage Foundation, 2011). Recently the government promoted a stimulus package that waived a tax on the sales of cars. The latest data (2010) showed that the overall tax revenue as a percentage of Gross domestic product was 26.6%. The Heritage

factors that affect the awareness on environmental issues: a case study at utem malacca city campus

1648 words - 7 pages . According to United Nations Environment Programme (UNEP, 2012), environment issues can be defined as issues with negative global environmental impact that are recognized by the scientific community as very important to human well-being. Some of the factors of the negative environment impacts are the rise of temperature, the greenhouse effect, carbon dioxide emissions by open burning, deforestation, excessive waste, transportation and river pollution. Most

Factors That Affect Student Motivation

3265 words - 13 pages Factors That Affect Student Motivation Student motivation can be affected by several factors. These elements include parent involvement, teacher enthusiasm, rewards, peers, the learner’s environment, personal experiences, personal interests of the student, and self-esteem and self-image. Components such as these weigh heavily on the understanding and importance of learning to the student. These aspects aid in creating lifelong learners

Sociol economic factors that can affect health and illness

1645 words - 7 pages In society today there are many social-economic factors that may influence an individual's health and illness. Thinking about health, it is acceptable in today's society that health is not a fixed thing. More aches and pains come as people get older and this is accepted as a normal part of ageing, but these aches and pains for a younger person are not accepted as normal."It has been argued by many sociologists that what has been considered to be

Identify between four and seven factors that affect contemporary projects

2398 words - 10 pages Project 2 Project 2Identify between four and seven factors that affect contemporary projects.2105 wordsExecutive SummaryThis paper discusses the meaning of Project Management as discussed by Meredith and Mantle of our Management text book. "Projects are large-scale, typically expensive, one of a kind endeavor that may require months or years to complete and involve major portions of an organization's resources." Project manager is a manager

Factors that affect the spending behavior

1244 words - 5 pages To obtain the needed information and data, the researchers conducted a survey between the selected college students of De La Salle Lipa. This is to gather the needed information on The Factors that Affect the Spending Behavior of a College Student. The researchers made use of Descriptive research method in collecting data and for the questionnaires. Survey questions/questionnaires were used for the collection of information. It was prepared by

Factors that Affect the Growth in Duckweed

2339 words - 9 pages Factors that Affect the Growth in Duckweed Introduction ============ For healthy growth plants need several substances. Three important mineral ions that can only be obtained from the soil through their roots are nitrates, phosphates and potassium. Nitrates are essential for making amino acids and for the 'synthesis' of proteins. Phosphates are essential as they have an important role in reactions involved in

Factors that affect teen sex behavior

758 words - 3 pages behavior has becoming common issue everywhere. Among some of the factors that cause teen sex behavior that plague the world today are family stability, media and religion. As we all know, family plays a significant role in teens’ life as it will cause a great impact on their emotions and characters when they are still in the growing and learning stage. However nowadays, teens get neglected or feel unloved and uncared most of the times as their parents

Similar Essays

Environmental Factors In Global And Domestic Marketing Decisions

737 words - 3 pages able to achieve a high standard for ethical, social and environmental views PepsiCo has helped to ensure that their reputation will take no damage which could result in a rejection of their products by consumers and a loss of brand equity (PepsiCo.com).Environmental factors can significantly influence domestic and global marketing decisions. As such, it is an organizations marketing managers responsibility to research legal, social, ecological

Environmental Factors And Marketing Decisions Essay

1255 words - 5 pages outraged and announced boycotts. Wal-Marts chairman believes integrity is the most important area of leadership and all employees from the board room to the truck drivers will be held to these high standards (Annual Report, 2006, p. 2). Conclusion The marketing environment contains factors and trends that marketers cannot control. However, marketers can keep an eye on the domestic and global environmental factors and make decisions to capitalize

Global And Domestic Marketing Decisions Essay

879 words - 4 pages advantage of the changes with the organization's environment. There are technological, political and social external environmental factors and how they effect global and domestic marketing decisions.The technological environment refers to any new technologies that creates new products and market opportunities. Those developments are the most manageable uncontrollable force that is faced by marketers. Technology has an incredible effect on life

Global And Domestic Marketing And External Environmental Factors

1139 words - 5 pages Trend towards more open and market-oriented economies continue in many countries and together with the international community, the U.S. is also confronted with issues that cannot be fully addressed by market forces. This paper will discuss several of those external factors: the security and stability of socio-economic systems; non-economic concerns, including environmental sustainability and safety issues; technologies undergoing rapid