Environmental Factors Essay

1145 words - 5 pages

Environmental factors can play a major part in a company's marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo's marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world.A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a company's marketing process but is external to the organization. Those forces include the organization's market, its producer's suppliers, and intermediaries. It would be necessary for companies to understand that the environmental conditions because the conditions interact with marketing strategy decisions. The external environmental has a huge impact on the determination of marketing decisions. Any successful company will scan the external environment that affects them so they would be able to respond profitably to the unmet needs and trends in targeted markets.PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.With the world so focused on ecological factors in today's environment, it is only wise for PepsiCo to align itself with the majority. PepsiCo continues to be immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas emissions enough to equal the use of 5 million automobiles (PepsiCo.com). PepsiCo operates a state-of-the-art Frito-Lay plant in Texas that is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards, and environmentally intelligent choices (PepsiCo.com). Internationally PepsiCo's beverage and snack has implemented a number of water projects such as the one used in Europe, India, and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo.com).Without complete market research, a company can encounter humorous and often embarrassing disappointments when it comes to cultural environmental factors. Pepsi's marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan "Come alive with the Pepsi Generation," which translated into Taiwanese reads "Pepsi will bring back your ancestors from the dead" (Henderson, 2009). This...

Find Another Essay On Environmental Factors

Environmental Factors Essay

833 words - 3 pages Environmental Factors PAGE \* MERGEFORMAT 1 Running head: ENVIRONMENTAL FACTORSEnvironmental FactorsTiffany Nicole JacksonUniversity of PhoenixMarketingMKT/421John Kautenberger26 July 2007Environmental FactorsThe textbook, Marketing, Principles and Perspectives: Principles and Perspectives, list the following environments: Marketing, Social, Demographic, Cultural, Economic, Technological, Competitive, Institutional, and Political/legal. For

Environmental Factors Paper

815 words - 3 pages . (Coca-cola.com)Environmental FactorsOne environmental factors faced in the first few years was sales. Sales were actually higher in smaller more exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. Another factor was the distribution to the retailers; some of the smaller locations required hours of travel on over rutted dirt roads, this presented a logistical challenge. In

Environmental Factors Paper

752 words - 3 pages "Global and domestic Marketing Decisions"Global and domestic marketing can affect the following environmental factors, such as economics, political environment, social responsibility, technology, and ethnicity. This will be explained by the selected organization Starbucks that conduct both domestic and global marketing decisions. Global marketing is advertising of a product on a worldwide scale (Global marketing definition, 2008). Domestic

Environmental Factors Paper

965 words - 4 pages determined by external drivers.Strategy for Global CompetitivenessIndustry research conducted in past has shown results that prove that competitiveness depends upon internal and external factors. It also depends on the macro-environmental factors such as the policies of the home country Government (whether favoring competition, support offered to the industries in terms of taxation, rebates and incentives, fiscal and credit policies, etc.), the

Environmental Factors Paper - 1498 words

1498 words - 6 pages Environmental Factors Paper With organizations no longer only working within the parameters of their own nation or culture, business and ethical considerations of globalization need to be evaluated. Companies are choosing to expand internationally for many different reasons. This paper will focus on the Nike Co. and it venture to stay in compliance with global laws while upholding its ethical responsibilities. This paper will also highlight

Environmental Factors and Marketing Decisions

1255 words - 5 pages Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a

Environmental Factors in the Classroom

2588 words - 10 pages primary school, elementary, middle and high school. According to the American FactFinder site, there are 1287 children in Banks County between the ages of 15-19, leading to the enrollment numbers at Banks County High school to be 863 students. (Bray, 2013). The environmental contextual factors that impact this community are the lack of growth in the area and the socioeconomics of the citizens. Instead of the population of the community growing

Genetic and Environmental Factors of Intelligence

4013 words - 16 pages Genetic and Environmental Factors of Intelligence One of the most interesting and controversial areas in behavioral genetics, human intelligence is currently assumed to be subject to both genetic and environmental influences. While this assumption is accepted by a majority of geneticists and behavioral scientists, there is great disagreement on the degree of influence each contributes. Arguments for environmental influences are

The environmental factors that effect turnip peroxidase

2009 words - 8 pages Four environmental factors of enzymes were tested in lab. The changing of pH, substrate concentrations, temperature, and an inhibitor (NaCl) and the effects it hade on the enzyme turnip peroxidase. Enzymes are biological catalysts which increase reaction rates by lowering the activation energies of substrates. A substrate is a reactant that interacts with the enzyme. The enzyme and substrate can be viewed as the recently discovered "induced fit

environmental factors

587 words - 3 pages products to overseas, and this is one of the barrier that need to be encountered by the company. The imported health food market is concentrated in the larger cities such as Jakarta, Bandung. D’Herbs produce new products, that is instant coconut shakes, for these products the company uses environmental materials such coconut, etc. to produce instant coconut shakes. These natural materials can be used to produce instant coconut shakes because its

Environmental Factors That Affect Global And Domestic Marketing Decisions

1437 words - 6 pages Environmental Factors that affect Global and Domestic Marketing Decisions Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental

Similar Essays

Environmental Factors Essay

1049 words - 4 pages Environmental Factors PAGE \* MERGEFORMAT 1 Running head: ENVIRONMENTAL FACTORSEnvironmental FactorsMKT/421University of PhoenixDue May 6, 2010Environmental FactorsSuccess in any endeavor whether it be, personal, private enterprise, or at the governmental level will inevitably be impacted on by environmental factors. Organizations and firms involved in trading will experience that their marketing decisions are influenced by environmental

Environmental Factors Essay

675 words - 3 pages Environmental Factors PaperEnvironmental factors can play a major part in a company's marketing plan. Environmental factors can include social, ecological, political, cultural, technological and ethical issues. McDonalds can face all these issues because they are a global company. Many of these issues can affect McDonalds marketing plan even in different areas of the United States. McDonald's has over 30,000 local restaurants in more than 120

Environmental Factors Essay

708 words - 3 pages Organizations must consider their environment of operations before beginning the marketing process. Environmental factors such as the PEST analysis examine changes in a marketplace caused by political, economical, social and technological factors. Environmental factors impact an organization both internally and externally Therefore, environmental analysis should be conducted continuously as it will feed all aspects of planning. To not consider

Environmental Factors Essay 813 Words

813 words - 3 pages Starbucks has wide range of business activity. These activities allow the company to use numerous ways of product distribution. With the company operating in many locations worldwide, environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company's flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental