Eoc (Ethnography Of Communication) Essay

743 words - 3 pages


The�Ethnography of communication�(EOC) is a method of�discourse analysis�in�linguistics, which draws on the�anthropological�field ofethnography. Unlike ethnography proper, though, it takes both language and culture to be constitutive as well as constructive. In their bookQualitative Communication Research Methods, communications scholars�Thomas R. Lindlof�and�Bryan C. Taylor�(2002) explain "Ethnography of communication conceptualizes communication as a continuous flow of information, rather than as a segmented exchange of messages" (p. 44). According to�Deborah Cameron�(2001), EOC can be thought of as the application of ethnographic methods to the communication patterns of a group. Littlejohn & Foss (2005) recall that�Dell Hymes�suggests that "cultures communicate in different ways, but all forms of communication require a shared code, communicators who know and use the code, a channel, a setting, a message form, a topic, and an event created by transmission of the message" (p. 312).

EOC can be used as a means by which to study the interactions among members of a specific culture or, what�Gerry Philipsen�(1975) calls a "speech community." Speech communities create and establish their own speaking codes/norms. Philipsen (1975) explains that "Each community has its own cultural values about speaking and these are linked to judgments of situational appropriateness" (p. 13). The meaning and understanding of the presence or absence of speech within different communities will vary. Local cultural patterns and norms must be understood for analysis and interpretation of the appropriateness of speech acts situated within specific communities. Thus, "the statement that talk is not anywhere valued equally in all social contexts suggests a research strategy for discovering and describing cultural or subcultural differences in the value of speaking. Speaking is one among other symbolic resources which are allocated and distributed in social situations according to distinctive culture patterns" (Philipsen, 1975, p. 21).

General aims of this qualitative research method include: being able to discern which�communication�acts and/or codes are important to different groups, what...

Find Another Essay On EOC (Ethnography of communication)

ethnography Essay

1497 words - 6 pages . Those who want to apply qualitative methods of study in their research like business research, managerial practice, public policy and organizations there is a very high risk of uncertainty in using methods that researcher appears to belong sometime it is outside the discipline such as social, anthropology and communication studies (Prasad, 2005). Qualitative research refers to descriptive data such as interviews, documents and participant

Polio Eradicatio- Pakisatn Essay

2622 words - 11 pages 2013- 2018 (Global Polio Eradication Initiative, 2013) Centres for Disease Control and prevention (CDC) On 2nd December 2011, the director of CDC activated Emergency Operations Centre (EOC) to assist GPEI in the worldwide eradication of polio (CDC, 2014). EOC brings together scientists from across CDC during an emergency situation in order to analyse, validate and make decisions to protect lives within applicable laws (CDC, 2011). As of today

Research Methodology

2263 words - 9 pages 3. Methodology: 3.1 Introduction: The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents. This section

A Critical Review of Recent Developments in Qualitative Human Geography Methods

1782 words - 7 pages “Qualitative research is used to gain insight into people’s attitudes, behaviour, value systems, concerns, motivation, aspirations, cultures or lifestyles.” (Ereaut G. 2007) Human Geographers continue to adopt backbone qualitative methods of qualitative research including the study of texts, the conduction of interviews, engagement in ethnography and the use of focus groups. Davies and Dwyer (2007) contend there are changes in the way they


552 words - 2 pages process of this ethnography research. A few descriptions of the settings and act sequences were dissimilar, as we had occasionally observed and noted down information at different times. Michael had observed a few additional remarks and opinions throughout our research and data analysis. There were hardly any different views or perceptions in this particular source and understanding of the communication process. Overall, we had worked remarkably well together, and were extremely productive during the development of this research.

The Sun Will Come Out Amara A study of the language development of a Cambodian girl in the United States

2341 words - 9 pages , and Sharp.D, (1971) The Cultural Context of Learning and Thinking Basic Books: Bangkok.Cooper.R and Nanthapa.A, (1982) Culture Shock: Thailand, Times Books International: Singapore.Curran,J., Morley,D. and Walkerdine,V. (eds) (1996) Cultural Studies and Communication, Edward Arnold: LondonDenzin.N, (1997) Interpretative Ethnography, Sage: London.Dery.M, (1996) Escape Velocity Cyberculture at the End of the Century Hodder and Stoughton

Cinema and Anthropology Description

1010 words - 4 pages film professionals and anthropologists. These inexperienced suppositions about the disparities between science of anthropology and the art of film are gradually being reinstated by a notion of film as a culturally clear communication utilizable in a diversity of dissertations. The need of a technique for digging out researchable data regarding cultural activities from film footage persists to slow down the utilization of the camera as a tool for

Carol Stack’s Call to Home

1657 words - 7 pages structural and environmental violence (J. Stevenson, personal communication, November 18, 2013). Poor infrastructure, lack of opportunities and jobs and incessant poverty inspired migration towards the northern and northwestern part of the country (J. Stevenson, personal communication, November 12, 2013), however Stack’s ethnography primarily focuses on families and individuals that have migrated to northern states (Stack, 1996). The Southern African

Comparing How Various Anthropologists Discovered Anthropology as a Career

2256 words - 9 pages with the people to get an accurate account of their society (11). The ethnographer becomes a member of the community. Language can be a hindrance but communication can still take place without words or can be done with an interpreter. Ethnography started to expand out from just studying island cultures. After the 1950's anthropologists started to see how the various communities fit together and built this from analysis of small, local communities

Qualitative article critique

3463 words - 14 pages . and P. Atkinson (1983), Ethnography: Principles in Practice, London and New. York: Routledge,: page 2, 72 - 77.Harvey, L. (1990). Critical Social Research. London: Unwin Hyman.Jensen, Klaus B & Nicholas.W. Jankowski (1991): Handbook of Qualitative Methodologies for Mass Communication Research. London: RoutledgeKamenou, N.(2008) Reconsidering Work-Life Balance Debates. British Journal of Management, 19 s99-s109Kvale, S. ,(1996) ,'Interviews An


1286 words - 5 pages could balance change2.Demonstrate the value of ethnography over other research methods3.Develop a general theory capturing the relationship between communication and culture4.All of the above are correctSYMBOLIC INTERACTIONISM35. Mead suggests symbolic interactionists become participant observer by1.Staying as far away as possible from their subjects2.Trying to change a subject's behavior that is foreign to their own as quickly as possible3.Understanding that reality is constructed by society4.Adopting the stance of an interested but ignorant visitor in order to understand how people interpret their world.

Similar Essays

Writing An Ethnography Essay

2223 words - 9 pages the writer sees them do, or what they think they are doing? If the writer does not know the whole truth, does the story become false? All these questions become even more pertinent if posed about ethnographies. An ethnography is, by nature, meant to be a description of a people (the dictionary definition actually refers to “scientific description of individual cultures,” but that brings up questions about the meaning of “scientific” and “culture

Section 2 Essay

1888 words - 8 pages can be determined and implemented on a timely basis. Emergency Operations Center The Incident Management Team Leader or Incident Manager establishes the Emergency Operations Center (EOC). The EOC is responsible for the coordination of communications with organizations as indicated by the incident response plan(s) during an incident. This includes communication with external organizations. Initial Incident Response activities A high-level

Ethnocentrism Essay

1015 words - 4 pages living in smaller branches. Both of these fields are necessary to understand the communication and the affects sub-groups have on the whole organizations and how the purpose of common practices of each culture can be explain with the field of anthropology.Some of the early historical Europeans explorers such as Franz Boas and Matilda Coxe Stevenson studied no the field of ethnography and ethnocentrism. According to the reading from the Anthropologist

Ethnographic Research Design Essay

1235 words - 5 pages , life stages, interactions and communication styles” (Creswell, 2008, p.473). A design such as ethnographic research that requires researchers to observe and interact with the focus group or individuals opens new doors to understanding the cultural groups and their characteristics that appear over time. As schools’ diversity increases, the task is to understand the cultural groups and the role these play in the field of education. Even though