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1046 words - 4 pages

Hye a very good evening to everyone, my name is Sandra and I have choose starbuck a well known coffee place. My part is all about the starbucks 's strengthbrand imageStarbucks is the first name that comes to mind whenever one thinks about specialty retail coffee. This close relationship between the company's brand and the consumers' perceptions is very strong. The main strengths of Starbucks come from the company's brand image which developed a niche in the market. Starbucks has a highly developed in terms of brand, logo, copyrights, trademarks and website.Excellent customer serviceAdditionally, Starbucks also brings the technology and facilities to use in the stores in order to attract more customers, for instance prepare High speed internet and website to view updates. Starbucks develops a mobile application for Android & I Phone that customers can pay using mobile phones. It is easy, fast and convenient to them. Those benefits definitely bring customers with a feeling of a sense of knowledge, stay loyalty and sophistication. Largest coffeehouse chain in the world.The company operates around 20,000 coffeehouses in 60 countries, making it the largest coffeehouse chain in the world.EXPERIMENTATION AND INNOVATIONMoreover, Starbucks use high quality and innovation of products especially new products are usually introduced by including coffee and beverage line. At the same time it also good in maintaining the level of sales and provides an excellent customer service."Starbucks experience".One of the strongest advantages Starbucks has is the experience it delivers to its customers with perfectly blended coffee, premium music, friendly staff and warm atmosphere, which results in incomparable customer service.Valued and motivated employees, good work environmentStarbucks CEO considers employees as the reason for success in Starbucks. He thinks that employees are the most important asset to Starbucks.Starbucks practices democratic leadership style. They encourages employees to participate in decision making process, promotes sharing and delegating of responsibilities and continual consultation. Starbucks called their employees as their partners and treat them with respect and dignity. This job satisfaction translates to better service to the customers. Starbucks was named by Fortune Magazine as one of the "100 Best Companies to Work ForEnvironmentally friendly The organization has strong ethical values, commitment to the environment, and community activists. And it mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'The main strengths of Starbucks come from the company's brand image as well as the high visibility that the company has in various markets. Additionally, Starbucks also has experienced and competent workforce that ensures that quality services are offered to the customers.The existing relationship with supplies of coffee beans also means that Starbucks is able to get...

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