1309 words - 5 pages

Asked Key Points:Background of the companyOverview of the industry and PA. Trend of the market in last 3-5 years. Market share (circulation), company's sales, competitors etc.Market segmentation and target market.Retail price of product, value distribution and Pricing at various stages of supply chainNet Profit/loss.Promotional strategy and its effectiveness. Justify the evaluation.Overall marketing strategy: Evaluation and suggestion.Market sales and growth in near future (4/5 year)Take away and recap of experience.Predicted flow of presentingTalking about the emergence of print media and the prospect PA entered the market (point 1, 2) > Emergence of Prothom Alo (point 1, 2) > Brief description of the content > Supply chain management (point 4) and Pricing, revenue generation (point 5) > Market share of Prothom Alo (print + online) (point 2) > Why Prothom Alo is successful > Market Segmentation and target market (point 3) > How PA relate to its customers + POD (point 7) > Things PA does outside the newspaper + Sister Concerns + Promotion (point 6) > Suggestions (point 6, 7) > Future Growth (point 8) > Take away (point 9)BackgroundProthom Alo started its journey on the 4th of November in 1998. Since inception, Prothom Alo began conquering the hearts of the conscious and fastidious readers with its congruence and accurate news delivery, unique presentation and unbiased motivation. Within a very short time, from yearly circulation of 52,000 it achieved trust and reliance to yearly circulation of 489,000 in 2012. The 100, Kazi Nazrul Islam Avenue, Karwan bazar, Dhaka became the address of people's voice and integrity. Despite being the unparalleled leader, Prothom Alo continued its sincere effort to take itself into new heights. Recently launched e-Prothom Alo being most dominant online news source in Bangladesh, is reaching out to 190 countries throughout the world.Mission: Playing responsible role in assisting, supporting and wherever possible, changing the social agenda to create a better future.Vision: Democracy, secularism, spirit of liberation war, progressiveness, un-compromising attitude and impartiality.Values:Professional JournalismPeople FocusChange catalystInnovationIntegrityA brief journey through a Prothom Alo newspaper (Content)The daily offers a 28 to 32 page of knowledge tour in a whole. The main paper consists of 24 pages along with a 4 to 8 page of additional feature.Page 1-24: Short description of the content+ SupplementsThe way a paper reaches to a customer (Supply Chain)Prothom Alo Zonal Distributor Regional Distributor CustomerHawkerCustomer receives a newspaper at BDT. 10 where the company gets BDT. 6.5; rest BDT 3.5 is distributed among the other stages based on negotiation.Pricing and Revenue GenerationProthom Alo does not share their Profit/Loss to anyone other than stake-holders.The price of a product is 10 Tk. and company gets 6.5 Tk. The production cost per product is, however, 19 Tk....

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