Discuss your professional objectives both short and long term. What has motivated you to apply to this program?
My organization Penske Truck Leasing has been experiencing a sharp decline in the revenue generated from its full service leasing. Results of initial sales analysis concluded that the inflow of the new customers for full service leasing has been growing steadily; thus to increase revenue, the focus needs to be on the renewals for the existing customers. The company realizes that a lack of validated customer loyalty drivers prevents effective focus on customer retention and thus directly affects profitability. Challenges with data availability and business metrics have made attempts to measure and diagnose our service delivery and customer experience, both, difficult and inconclusive. In order to address this challenge, the organization has launched an initiative to build a customer analytics system that can achieve a single view of customer experience and make decisions about how best to acquire and retain customers, recognize high-value customers and proactively interact with them. I have been identified as the lead architect for the BI and analytics team that is going to implement this project.
I am also privileged to be associated with an initiative that is directed towards human resource analytics that analyzes the performance and profitability that the work force brings to the organization. The aim of this project is to align core workforce business processes with organizational goals and strategies. My immediate goal is to leverage the power of advanced business analytics and make both these projects a success for the organization. I want to lead this effort of business analytics at Penske and ensure that the team takes informed decisions and builds these projects on strong technical foundations to allow them to be _____in the future.
Since the beginning of my professional career, I have been exposed to the power of data and the challenges in harnessing this data that the different industries like auto insurance and transportation experience. Apart from building and maintaining highly reliable, available, scalable and optimized database systems, I have also been instrumental in architecting solutions and framing data models for business intelligence systems that helped in streamlining complex business processes and ensured gaining of competitive advantage. At Penske, I not only matured as a database administrator/architect, but through my exposure to the intricacies of business I also started understanding how data can be used as an asset for making key business decisions. In a quest to learn further about data prediction, data modelling and handling large amount of unstructured data, I learnt...