This website uses cookies to ensure you have the best experience. Learn more

Essay Topic: Shareholder Value Provides A Comprehensive Framework For Evaluating Strategic And Tactical Marketing Decisions

1741 words - 7 pages

Essay topic: Shareholder value provides a comprehensive framework for evaluating strategic and tactical marketing decisionsModern enterprise is uninterrupted to ameliorate its own system and constitute accredited standard or criterion on institutional. Today's directorate and top management seem to be more concentrating on shareholder value. Obviously, aim to maximize shareholder value become most enterprises' crucial goal that may affect business strategic and tactical decision-marking. The shareholder value as definition is the value that was contributed from the company which shareholders invest money in. Shareholder value has especial significance in relation to an organization and its business activities. The only reason for maximizing shareholder value is because of offer high return to shareholder will be bring more investment or contribution. If company did not offer any wealth increment to shareholder will be cause the serious consequence that no one would like investing fund into the business. Therefore, shareholder value is a foremost measuring standard for attracting people to invest money.Some early marketing theory indicated that marketing is intention to maximize customers' satisfaction. The most of marketing activities were focused on this point of view. The reason was that the majority of marketing people did not believe the relationship between shareholder value and marketing. Actually, shareholder value and marketing are supplementing each other in modern business. By generally speaking, 'marketing is the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage.' (Doyle, 2000, pp. 233-45). Obviously, shareholder value could affect marketing decisions making and vice versa on this standpoint. To base on this point of view, shareholder value provided a useful framework for evaluating marketing strategic and tactical decisions particularly. This framework could distinguish the decisions making between strategic and tactical.In terms of strategic and tactical are seem to have some analogical characteristics. But in marketing field, we have to distinguish implications characteristics and analyses how differ there are in particularly situation. Briefly example for these two terms that we could be on the assumption that treat business as a hunter, of course he will go for hunting. There are two options for hunter: one is wild boar and second is lion. The problem is which animal that he goes to hunt if he does not want to take high risk. Obviously, hunter would like choosing wild boar because of lower risk. It is strategic decision that was made by hunter. Then hunter find out the opportunity cost of 1 wild boar is 10 pheasants, he prefers 10 pheasants than 1 wild boar. That's the tactical decision was made by hunter. Therefore, in generally speaking, strategic decision is a foremost decision which company made before takes any actions that...

Find Another Essay On Essay topic: Shareholder value provides a comprehensive framework for evaluating strategic and tactical marketing decisions

Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

2791 words - 11 pages model.Great location that is bright, hip, clean, and located in a rapidly growing section of the city.Potential to develop high customer loyalty among repeat customers.High-quality food offerings that exceed competitors' offerings in quality, presentation, and price.WeaknessesHigh startup costs.A limited marketing budget to develop brand awareness.The struggle to continually appear to be cutting edge.OpportunitiesGrowing market for Brew Pubs.Increasing

Corporate Governance By Ethical Decision Making - A Comprehensive Framework

5380 words - 22 pages abstract:Ethical decisions serve as the primary basis for good corporate governance. What is required for this is not a theoretical analysis of how ethical decisions are made in corporate organizations but a road map providing guidance towards such ethical decision-making. The framework in this article, empirically developed, serves this purpose. This article has heavily drawn upon empirical research through focus group interviews and factor

Marketing Sales and A Strategic HR Plan for Coach Inc´s

1273 words - 6 pages and unified the assignment of the material supply. A strategic HR plan for the next two years Amazing style organizers are well known in excess items industry since a brand's soul is the design of its things. In order to set an extraordinary brand picture and grant new vitality into the endeavor, Coach, Inc. necessities to select more talented fashioners who are amazingly fragile to the demolish of configuration and can arrange

Essay evaluating use of speculators and arbitrageurs to a treasury

1401 words - 6 pages "Essay evaluating use of speculators and arbitrageurs to a treasury"A multinational corporation is a business firm that operates in more than one country. An example of a multinational corporation could be an electronics company producing televisions. They may be designed in the UK, parts bought from Korea, China and Estonia and then assembled in Taiwan. These types of firms move a good bit of financial capital around the world.Financial

Buddhism, Neurotheology, and a Framework for New Doctors

1432 words - 6 pages medicine allowed evil spirits to get close to their daughter, and so treated her “soul” with a shaman. Against the dire odds given to her by the doctors she survived for another thirty years. This illustrates that western medicine does not have all of the answers yet, and that spiritual healing can provide a bridge between what we know and what we do not yet know. In the article “Religion and the Brain” Anne Underwood explores the connection

A New Framework for Counterterrorism

1575 words - 6 pages Introduction The United States has been combatting a threat that is trying to change our way of life. This threat is known as terrorism and is a problem for the U.S. and its territories. The threat of terrorism is the greatest threat to the American way of life since the end of the Cold War. The country has taken the threat seriously with an elaborate counterterrorism and intelligence framework. This framework is starting to become obsolete with

Developing a Framework for Cyberlaw

1863 words - 7 pages Developing a Framework for Cyberlaw Suppose you wanted to witness the birth and development of a legal system. You would need a large, complex social system that lies outside of all other legal authorities. Moreover, you would need that system somehow to accelerate the seemingly millennial progress of legal development, so you could witness more than a mere moment of the process. The hypothetical system might seem like a social scientist's


3450 words - 14 pages made to provide a compilation of the work carried out in this field in the past three decades. In the next section, the autopilot design problem is explained. In section III- research works in the design of autopilots for tactical aerospace vehicles emerged in the past three decades have been compiled chronologically, based on the models used and based on the control philosophy in section IV. In section V, summary of control, comparison and current

Q. What are the tactical or strategic reasons for resorting to terrorism?

750 words - 3 pages Reasons for resorting to terrorism vary as much as the types of people who commit terrorist acts. Terrorism generates psychological fear beyond the immediate act. Terrorist acts are a powerful medium because they undermine the rules of the state and international society. This essay will define terrorism before the strategic and tactical motivations behind terrorist acts will be discussed.Terrorism is increasingly becoming defined for society by

Environmental Factors and Marketing Decisions

1255 words - 5 pages Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a

Global and Domestic Marketing Decisions

879 words - 4 pages country may not be acceptable in the importing country.External Environment.Companies are operating within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are apart of a company's marketing process but is external to the organization. Revolutionary products create new product-markets

Similar Essays

Ryan Air Focusing On Core Competencies (Cc) And Value Adding Elements , Pest Analysis And Five Forces Framework, Strategic Choices Available And Future Strategy And New Direction For Ra

2696 words - 11 pages security in the customer's eyes. Especially 11th of September and "Sars" have shown that global dangers heavily affect global air-travel. As an airline based in Europe and adapting an effective promotional strategy RA sales grew irrespective of this danger showing a profit from 4 percent to 28 percent surpassing the 20 percent target margin.Low price, value for money and efficiency are core values of RA. These core values should not change no matter

Freight Rate Management And Shareholder Value

2292 words - 9 pages would not address the expenses associated with expected profits, expansion costs and other related operational costs. Shareholder benefits of FFA Shareholders benefit from the Freight Forwarding Agreements by being assured of a return on investment for the stake invested in the company’s shares. Loss of share value is influenced by a reduction in the freight rates, which influences the profits generated by the company (Batchelor, Alizadeh

Explaining And Evaluating Marketing Strategies For Musicians

655 words - 3 pages As a Musician Myself, I believe that All musicians who wants to make it big in the music industry needs to have a marketing strategy to get their name out there. For me, the top three social media Marketing sites that I believe all musicians must use are YouTube, Facebook and SoundCloud and I will explain to you the pros and cons and why these are great to use. YOUTUBE • It’s Free - The Cheapest way of advertising your band/yourself

This Essay Provides A Paragraph And Explains The Critiqueing For The Example. Explains Cultural Differences Within The Paragraph

582 words - 2 pages learning a different language, regardless of how fluently you may speak it, reading the language may be more difficult. The words should be written out to ensure their meaning is understood. The email was not written with the correct audience in mind. I would not consider the paragraph to be audience centered because of the use of idioms and contractions. The paragraph seems to have been written for someone originally from the United States