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Setting Up Telecommunications In Brazil Essay

8091 words - 32 pages

Table of ContentsExecutive Summary1Introduction2Business Opportunity2Country Analysis3SWOT Analysis10Product Concept10Competition12Financial Sources14Information Sources16Business and Political Risks16Entry Strategy17Marketing Strategy18Financial Results20Business Success21Exit Strategy22Conclusion23Executive SummaryGlobal Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide.Global Connections plan is to provide expert direction to the Brazilian government in the development of local and regional Internet telecenters, oversee management of the local operations at these sites, and recruit and train local employees to for continued management. Our product is designed to provide management support in every stage of the project then provide ongoing consultation and support.These telecenters can also provide range of services from telemedicine for remote areas of the Amazon to e-government services. Our telecenters will benefit from being part of a large network under a single management system that can share experience and best practices. This will provide the Brazilian population with a chance to become integrated in the digital age.Global Connections will connect the people of Brazil to the world through Internet techonology. We will succeed where others have not. Together with the progressive mandate from the Brazilian government, Global Connections will facilitate the integration of nearly every corner of Brazil into the global digital community while offering some relief from high unemployment and low school attendance rates.IntroductionThe Internet as a means of communication and acquiring information is a fundamental right and should be accessible to all. There is so much value to be found on the Internet and access networks millions of people around the world. In addition to research and data collection, many people see the Internet as having the potential to alleviate the problems of faulty healthcare, education, social problems, hygiene, etc, all which result from poverty. With the Internet, even the poor will become connected to the world.Business OpportunityThe Internet in Brazil has a very short history and not until 1995 did the government of Brazil pass a law that made it legal to use the computer for personal use1. Despite that, less than 10 percent of Brazil's population has access to the InternetDigital divide is the gap that exists between individuals advantaged by the Internet and those disadvantaged by the lack of Internet. This lack of access has increased barriers to economic development, which has made poor countries even poorer. Even with Brazil having 170 million people and one of the 10 largest economies in the world, only China has a greater digital divide2.Digital Inclusion has become a catch phrase for the new...

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