Ethical Considerations In Marketing, Product Safety, And Intellectual Property

2432 words - 10 pages

and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

I will discuss three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product .I will Argue for or against Direct-to-Consumer (DTC) marketing by drug companies Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies.Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in accordance with:den Utilitarianism,Deontology,Virtue ethics,Ethics of care and my own moral / ethical compass.Then , I will Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia.Suggest at least three (3) ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment.Compare PharmaCARE’s actions with those of at least one (1) real-world company whose creativity in skirting legal technicalities led to ethical lapses and financial loss.Determine the success PharmaCARE and WellCo shareholders would have in suits against the companies.Determine whether or not PharmaCARE lives up to its brand. Support the response.

Ehical means different things to differnet people always. However is ususally the sense of societal right and wrong. Marketing and advertisement is the key to the success of ones business. Business has an legal responsibility to ensure that any true and not deceptive, and donot break the law. Some ethical issues are discriminations, privacy, and gross negligence. Some legal issues are:
Marketing and advertise has restrictions and laws that they have to abid by everyday. Upper manger faces ethical and legal issues everday. social consenus is one of the main issue that will occur. When you are advertising you must take in considerations will effect the people your company is trying to target. Company must ask themselves what are the probability of a harmful outcome or will it cause an ethical problem within the company. There are many questions that will come about in advertising.

Intellectual property
Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time. Exclusive rights given are generally subject to a number of limitations and exceptions, aimed at fine-tuning the balance that has to be found between the legitimate interests of right holders and of users. Intellectual property is now interested in preserving the monetary gain of a person. Regulation of product safety majorly involves the consumers act which aims at providing quality and healthy products to customers. (Borgerson & Schroeder, 2002)...

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