Ethical Dilemma Essay

2173 words - 9 pages

A partner of a medium sized public relations firm is faced with a predicament. He is going through financial difficulties from mismanagement and is in dire need of a strong client. A demanding client who is capable of bringing in a multitude of money to the firm decides to show interest in the firm. The firm partner decides to put together the best team for the client. The team consists of: LaRayne, a research consultant with eight years of experience; Monroe, an incredibly productive graphic designer with over 15 years of experience; Jeff, a recent college graduate with limited PR experience who looks older with his prematurely gray hair and Drew, a responsible and dependable intern. The account manager for the team is Jane. She is a top earning account manager in the firm and is always praised for her hard work in what she does. She is 32, but looks exceptionally younger.

The client’s response to his first meeting with the team was shocking. He appreciates Jane’s zeal and enthusiasm for the client, but is looking for an older male to control his business. He thinks that women do not know as much about his company’s product and business like men do.

The request of the client is completely illegal, yet his account is capable of bringing in millions of dollars to the firm. After trying to explain Jane’s great potential to his business, the client is firm with his request to have a male manager in charge of his account. If Jane or her team is replaced, the reputation of the firm will suffer. There is also the possibility of Jane taking legal action for an unfair dismissal. Legal issues are not the case for the client; he would rather have a male in charge of his account. After finding out about the client’s reaction to Jane managing the account, Jane is infuriated. She knows she can make the most out of this account and has a great team to help her nail this account.

The firm partner can either keep Jane in charge of the account or risk losing a million dollar client and the firm’s reputation. Or, a less-qualified team can replace Jane, risking legal action by Jane and losing her to a competing firm. The situation questions the firm partner’s ethics.

Ethics can be defined as rules that govern the conduct by which one lives their life. This philosophy takes a look at what a person believes and makes them think about how to react to a situation when beliefs are challenged. Ethics govern the thought process, so that when a problem arises the solution is based off of one’s ethics. Ethics are important because they give a baseline for one to learn the difference between right and wrong. They are able to help people react to a certain situation before the situation actually happens. Ethical action involves both internal and external dimensions. Internally, one wants to decide towards certain moral goals. Externally, one bases his or her action on what is right in God’s eyes.

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