Ethics In International Environments Essay

1161 words - 5 pages

Ethics in International Environments

Introduction
Global marketing opportunities usually form the pillar under which viability and profitability of international marketing depend upon. This merged with globalization of market today makes international marketing practices a concern globally that calls for moral responsibility (ethics) in conducting business (Danley, 1983). Ethics in international marketing poses many dilemmas and this is because value judgments differ among different cultures. What is fully accepted as right in one country is completely wrong in another country. Upon a close look of existing ethical frameworks, international marketers cannot fully depend on universal ethical norms like hyper norms. In spite of this, basic moral value should be used in assessing international marketing ethics (Nejdet, 1995).
It is claimed that only those business that focus on profit maximization survive in competitive business environment. However acting unethically very often brings short-term gains which eventually undermine the economy over time.

Issues in Rapid Packaging Services
Many people in the marketing realm disagree on the purpose of business ethics with some arguing that the main purpose of any business is profit maximization to the owner/shareholders. Others suggest that own interest would require business to observe law and basic moral responsibility because the implication of failing to do that would be expensive to the company in terms of fines and loss of company reputation. In addition, any business should have moral responsibilities both to those that are affected by the business directly such as stakeholders and indirectly such as state government (Amstrong &Evert, 1991).
In business field, often situation arises where there is conflict between one or more parties. In this situation serving the interest of one party becomes detrimental to the other(s). To resolve the stalemate, ethics plays a major role of harmonizing and reconciling the conflicting interests. In international marketing, ethics are necessary particular when a company is dealing with multiple conflicting legal and cultural expectation compliance. Even so, question arises on whether the company will obey the laws of it home or the less stringent law of the country in which it does business.
Conducting business internationally has presented various ethical challenges. It is clear that a company must have knowledge on behaviours that are acceptable and ethical standards within a given society. This places a marketer to recognize three key players in the market place which are the company, the industry, and society. These three groups have in most cases conflicting needs and wants and meeting these needs and wants by the marketer is often a challenge (Chonko, 1995).
Increased global awareness on corporate social responsibility has placed ethical issues as an integral part of managerial decision making in marketing. This decision making involves...

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