Ethnographic Study At Mc Donalds Essay

2488 words - 10 pages

This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.

The ethnographic study took place at McDonalds’ shop, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonald’s. The interior has a minimal style with posh chairs, tables, black art deco fixtures, beautiful paintings and attractive lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. [Without thinking, I was moving towards the counter, I faced] the girl behind the counter [; she] was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to handle the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most common food they offered - popular to the customers - involved hamburgers, chicken sandwiches, French Fries, shakes, nuggets, rice and ice creams. After I paid and took my order, I looked around and there was an empty table in the corner. The tables and the floor were cleaned as soon as a customer leaves. I noticed a small group of young boys and girls entering in the McDonalds’ shop. They were all different nationalities (Greek, German, Nigerian and Italian). Maybe there were students to the local university. They ordered their meal and sat near to my table. They were too loud and started talking about their new-year plans. Next to them, an English family of four enjoyed their meal. Children were more likely to opt for kids’ meals like happy meals which include toys for the children that fascinate them. Families go for family meals and deals which provide cheaper rates for them. On the other side of McDonalds’ shop, there were people who were reading magazines, newspaper and books. In the entrance, a Chinese couple entered, they seemed like tourists as they had a map and a camera in their hand. During my presence in the shop, I noticed the division of labour comprised of more female staff than male. The reason behind...

Find Another Essay On Ethnographic study at McDonalds

B.A.T.A.M: An Ethnographic Film Produced by Johan Lindquist

1350 words - 6 pages the shadowlands of globalization”. In my analysis, I will mainly dress on the critique of the film in terms of both the quality and the ethical aspects of the film as an ethnographical film. An ethnographic study aims to explore and analyze a particular group of people’s social practices, and establishes a detailed description of how that particular social group operates, based on the observation of, and usually the participation in, that

McDonalds and Their Impact On Society

1621 words - 6 pages it brings the thought of efficiency into the people’s minds. McDonalds brings the cultures out of countries because, per say, a person would take a vacation to a different country, and instead of eating the countries original food they would eat at McDonalds simply because they know what they are getting. It also can manipulate children because they grow up with McDonalds and their memories of play grounds and the mascot Ronald McDonald (Stumpe

Kula, Malinowski, and Bendict

1141 words - 5 pages individual personality (McGee & Warms). Throughout the mid-1920’s Benedict conducted ethnographic fieldwork with the Zuni, Cochiti, and Pima people. In her analysis, “Psychological Type in the Cultures of the Southwest,” she compares the culture of these Southwest Pueblo Indians with other tribes in the region using a classification scheme based on Nietzsche’s study of the origins of Greek drama (McGee & Warms, 2008). She later uses some of her

Show the relationship between archaeology and history and archaeology and anthropology

1304 words - 5 pages exist, resulting in one link between archaeology and anthropology.The other two sub-sections, cultural and archaeological, are both referring to the study of human culture and society however, the latter being the former's past tense. This can be said because, cultural anthropology involves living with and observing surviving cultures of today (called ethnographic studies), and archaeological anthropology involves using those ethnographic studies

ethno paper

1121 words - 5 pages the policy purposely to influence their thinking on the issue, and support the policy on grounds of enhancing social cohesion, respect to human life and elimination of intimidation (Fetterman, 2010, p. 2). In doing so, I believe I will be able to change the perception of various individuals about the issue. The ethnographic study method The study is to be conducted using an ethnographic interviewing process as evident in Shostak case

Examining the Views of Ethnographic Writers

1075 words - 4 pages modernity, Cash became a symbol of resistance for Fox’s informants. By performing “Folsom Prison Blues”, people performed the ideas within the song and extended those ideas to their own lives. Further, Fox frequently moves from his memories of performing to analyses of particular events, demonstrating the movement between the “intellectual and experiential” Kisliuk cites as an integral part of ethnographic research (p. 40). Cece Conway’s study

Cinema and Anthropology Description

1010 words - 4 pages , dance and performance studies, visual sociology, and architectural theory more willingly than works of cultural anthropologists (Ruby, 1996). Ethnographic film is the foremost practice and interest between visual anthropologists. There is no particular standard agreed and the accepted supposition is that it is a documentary on the subject of exotic people, thus extending the word ethnographic to put up with any proclamation regarding culture. A

ethnography

1497 words - 6 pages ; Goulding, 2005) describe the potential of ethnographic research to the study of lifestyles given the cultural or sub-cultural context within which they are legislated. Likewise, the based on ethnographic method in research causing the growing body of literature, that is the motivation for researchers those wishing to apply the methodology. The development in sociologist working at the University of Chicago from the 1920s to 1950s Developed the

Supersize Me: The Revenge of GMO’s

1019 words - 5 pages “Supersize me” is a film written and directed by Morgan Spurlock, this documentary observes the effects of the fast food industry on the American society. The premise of ‘Supersize me’ is an attempt to eat only McDonalds for a total of thirty days. This ‘Mc Binge’ was inspired by a trial evolving two teenage girls who were attempting to sue McDonalds for their obesity and the health. McDonalds, the number one fast food industry at the time

A Reflection on Ethnographies

1447 words - 6 pages often built upon ability to claim an expertise in one or more defined ethnographic regions” (Henry 1999: 53). In other words, Henry is explaining that in order to create an interesting and informative ethnography, you must first choose a fascinating ethnographic site/region to study. On top of that, Hedican illustrates where his ethnographic site/region is on page 15 of Up in Nipigon Country, which shows the readers a map of where Collins is

Literature Review on Zora Neale Hurston

1551 words - 7 pages member informants and the resulting text [of] ethnography” (Jirousek 2006). By challenge, the two ethnographers, including Zora, were able to diverge themselves from the traditional ethnographic practices of the 20th century and their mentors in order to produce contextualized folktales that are true and a hybrid of text that tends to transcend from mere ethnography (Jirousek 2006). At first, Hurston failed miserably in her initial 1927

Similar Essays

Ethnographic Research Design Essay

1235 words - 5 pages ethnography studies fall under a variety of categories, the three clearly identified forms of ethnographic design include realist ethnographies, ethnographic case study, and critical ethnographies (Creswell, 2008). The three types of ethnographic design vary in their characteristics, approach, and purpose. Therefore, researchers need to analyze the types of ethnographic design to understand and identify the characteristics from which their research

Multinational Corporations In China: Case Study

1056 words - 4 pages , child obesity is boosting at the same time. Parents claimed that McDonalds particularly, promotes their foods to children by offering happy meals with attractive toys, holding birthday parties, creating funny characters such as the Ronald McDonald, making comedic cartoons on TV and having playgrounds in most of the McDonalds stores. These bring their children love this fantasy land so much and ask them to bring them there more than once a week

Mc Donald's In China: Globalisation Case Study

1072 words - 4 pages obesity is boosting at the same time. Parents claimed that McDonalds particularly, promotes their foods to children by offering happy meals with attractive toys, holding birthday parties, creating funny characters such as the Ronald McDonald, making comedic cartoons on TV and having playgrounds in most of the McDonalds stores. These bring their children love this fantasy land so much and ask them to bring them there more than once a week, and it

Mc Donalds Promotional Objectives Essay

4358 words - 17 pages consistent quality, service and cleanliness in the restaurants. Strengths, weaknesses, opportunities & Threats ================================================ When launching a promotion it is advisable to study a SWOT analyse, so that these can be looked at to help their objectives to be met. The following is an example of my SWOT analyse. Strengths v McDonalds are extremely well known in the UK and to run an