This website uses cookies to ensure you have the best experience. Learn more

Evaluation Of A Business Essay

3053 words - 12 pages

Evaluation of A Business

1.0 Executive Summary

Skinclad Ltd is a business-to-business manufacturer of high quality
leather, suede and sheepskin men's full-length coats and jackets. The
company has been established in the UK leatherwear market for
twenty-five years, which in 2000 was valued at approximately £2.5m but
has since dwindled due to economic changes.

Skinclad sell their garments through Modal Fashions, a fashion retail
chain, who have outlets throughout Europe. Since 2001 Modal have
reduced their contract quantity to 25% and negotiations have become
more difficult, with Skinclad only getting a profit return per garment
as low as £1 on certain styles and being forced into two days a week

Skinclad failed to secure a contract in 2001 to export through an
overseas warehouse selling garments to the Scandinavian market.
Skinclad are now working at breakeven levels in production and working
within a £80,000 bank overdraft. Skinclads lease of premises is also
due for renewal at the end of the year.

This report aims to aid Skinclad in becoming more marketing orientated
and in doing so will:

· Review the micro and macro-environmental likely to impact upon
Skinclad's in the long term

· Identify internal factor's of the company where there maybe problems

· Indicate marketing relevant courses of action

Figure 1. Structural characteristics of a marketing orientated
Tutor 2u Ltd 2004, [Accessed 11/05/2004])

In becoming market orientated the firm will have to consider the


2.0 Market Analysis - External Audit

In considering marketing analysis 'An external and internal audit is
carried out as part of the broader process of market analysis to
determine the opportunities existing in the marketplace (Gilbert,
1999).' To do this the company needs to gather information for the
external audit. This information can be categorised using PEST
analysis. This acronym stands for and considers the following issues
that may affect the company:

· Political including Economic

· Environmental

· Social including Cultural

· Technological

In addition to PEST analysis it would also be of use to review how the
company's Competitors and Customers influence the external audit.

2.1 Political including Economic

Political and Economic factors affecting Skinclad include the
'implications of a change in government policy, irrespective of
whether or not there is a change in government. Also, at national
level, political influence is significant and not just limited to
legislation on trading, pricing, dividends, tax, employment or health
and safety (CIM, 1993).' Current political and economic issues could
concern whether or not...

Find Another Essay On Evaluation of A Business

Evaluation of a Website Essay

580 words - 2 pages Evaluation of a Website What has a hippo in common with a feather?” “What is the longest place name in the world?” “Can green ideas sleep furiously?” “Rim ember us poke in cent tense all mow stall ways con deigns word snot in then did.” These are just a few of the topics you will find under A Web of Linguistic Fun. Phantom Linguist, Bucknell University Professor Robert Beard, provides a unique collection of “fundamental subdisciplines

Evaluation of a Leader Essay

855 words - 4 pages Proper evaluation of a leader starts with understanding how leadership and a leader are defined. Rue and Byars (2010) state, “leadership is the ability to influence people to willingly follow one’s guidance or adhere to one’s decisions” (p. 255). Rue and Byars (2010) determine a leader as someone who, “obtains followers and influences them in setting and achieving objectives” (p. 255). These two definitions pointed in the direction of

Clinical Evaluation of a Claim

2751 words - 11 pages Clinical Evaluation of a Claim "It is proposed that a large proportion of episodes of depression result, at least in part, from the interaction between individuals cognitive vulnerability and the social context in which he or she lives" (Champion & Power, 1995, p.485). Depression is defined as a 'wide spectrum of changes in mood and affective state, ranging from severity from the normal mood fluctuations of

Evaluation of the Role of Management in Improving Business Performance

4595 words - 18 pages Evaluation of the Role of Management in Improving Business Performance What Management is Management relates to the implementation of decisions and actions through means by which individuals set and fulfill an organization's targets through several factors. These elements take into consideration human, technical and financial resources which are reliant upon their respective environment. In other words

Evaluation of a Production of Little Voice

2313 words - 9 pages Evaluation of a Production of Little Voice Introduction Little Voice is set in a Northern town in Britain. It was first performed in 1992. The play is based around a girl called LV, LV stands for little voice as she doesn't ever speak and when she does she has a very soft voice, almost a whisper she is grieving for her father who has died, she never speaks and her way of grieving is to sing and listen to the


824 words - 4 pages member in a business/organisation can look through these and get actual data over planned data, an example of this could be that a restaurant has a target to hit monetary wise and the manager/managers can all see if the target has been hit and if so by how much, but to put this in to quantitative data terms they can do it over a set period of time and then see the trend (example: On every Tuesday the restaurant takes more money than a Thursday

Evaluation of Information Systems Management and Business Information Management

1263 words - 6 pages 1.0 INTRODUCTION 1.1 Background The program that I have chosen is Bachelor of Information Technology (Hons) Business Information Management in HELP University. The aim of this program is to provide understanding of the issues involved in develop and managing information systems in a current business context. This program also gives students the appropriate knowledge and skills to enable them to adopt with the field of managing and developing

Four Techniques Of A Job Evaluation

1037 words - 5 pages valid reason for difference in salary that exists. The administrative process (know as job evaluation, the basis for determining relative net worth of jobs in a organization from the lease to the most complicated.) should be initiated to maximize productivity for each dollar invested in an employee. Based on the type of job evaluation that is implemented each will render a very different results. Some organizational procedures attempt to qualify the

A Critical Evaluation of An Inspector Calls

1166 words - 5 pages An Inspector Calls Critical Evaluation - The main goal of this essay is to write about the role of Inspector Goole in the play. Other details will also going into consideration. An Inspector Calls Critical Evaluation The main goal of this essay is to write about the role of Inspector Goole in the play. Other details will also going into consideration. An Inspector Calls is a play wrote by J.B Priestly. The first scene shows a

A Comprehensive Evaluation of Alzheimer’s diseas

1472 words - 6 pages care/service plan for a person with dementia requires careful assessment of that person, a detailed plan, and attention to the individualized needs of persons with dementia. All individuals (including the person with Alzheimer?s disease, family, and staff) should be involved in the development, implementation, and evaluation of the assessment and care/service plan process.

Evaluation of Hannibal as a General

4339 words - 17 pages Evaluation of Hannibal as a General When Hannibal left Italy in 203 BC "he had filled Italy…with monuments of his tremendous campaigns"[1]. In this essay I will consider Hannibal's legacy and what aspects of his personality created these 'monuments.' After research,[2] I have set out some criteria of a great general and in this essay I will attempt to establish to what extent Hannibal fulfils these criteria. According

Similar Essays

Evaluation Of A Business Code Of Ethics

1357 words - 5 pages Ethical behavior from employees is the foundation for a successful business. Trevino and Nelson define ethical behavior as being, "consistent with the principles, norms, and standards of business practice that have been agreed upon by society (2007, p. 16, para. 1). A code of ethics is an example of the way a company would have employees act; an instruction manual for ethical behavior. Simply possessing a code of ethics does not guarantee

A Critical Evaluation Of Small Business

9577 words - 38 pages A Critical evaluation of small business in South wale and UKAbstractTraditional training separates learning from the work context in which the newly acquired knowledge is to be applied. This requires the worker themselves to apply imparted theoretical knowledge to knowledge in practice, a process that is grossly inefficient. The ENRICH approach builds on organisational learning theory to intertwine working and learning. The ENRICH methodology

Business Evaluation Of Hospital Essay

1626 words - 7 pages Business Evaluation of Hospital “With the foundation and commitment of our spiritual heritage and values, our mission is to promote the heath and well-being of the people in the communities we serve through a comprehensive continuum of services provides in collaboration with the partners who share the same vision and values.”      This mission statement explains the goal and purpose of Faith Community Hospital. Unfortunately, it seems

Identification And Evaluation Of A Potential Business Venture

1208 words - 5 pages could concentrate on other ventures, using this business as a source of funding for higher-risk ventures. 4. EVALUATION 4.1. MY ENTREPRENEURIAL EFFECTIVENESS It is my understanding that many of the characteristics identified in my personality profiling are in line with the theory behind entrepreneurial types (Bolton & Thompson, 2000). However, before embarking on a new entrepreneurial venture I do need to adapt certain parts of my character to