This website uses cookies to ensure you have the best experience. Learn more

Evaluation Of A Strategy For Increase In Car Production

1980 words - 8 pages

Evaluation of a Strategy for Increase in Car Production

The Morgan motor company is a small conservative company that is based
in the north of England that is a producer of hand made, high quality
cars. The purpose of the strategy is to identify the cause of the
problem that is currently meaning that Morgan can only produce around
nine cars per week. Despite this the company has much strength in the
way that it operates, for example the company has a background of
being very traditional. Job production has provided a very highly
skilled and committed workforce and has enabled the production of a
high quality.

The negative culture and resistance to change of the workforce and
management has led to the company becoming outdated. The job
production style of the car has led to a long manufacturing period.
The final weakness of the company is the long training period of four
years has generated a high labour cost. The stock control system in
the company is very outdated for example there is no computer in the

The conservative nature of the company is non progressive which means
that with the rapidly changing nature of the car market means that the
company will continue to fall further behind its competition and
eventually become obsolete.

This will be achieved through the use re engineering in phases in the
company and the Kotter and Schlesinger model of change. There will be
little participation and negotiation with the workforce due to the
incredibly negative culture that is in place at the company which will
delay the process by giving the workforce more power. It may be
necessary to use a large amount of manipulation and coercion in order
to push the change through the company. Reengineering is the process
by which an extreme change occurs in the company all at once starting
from scratch, this will required in the company due to the extremely
negative attitude of the managers and labour force who are very
resistant to change. The company has become so outdated that it may be
better for the company to begin from scratch.

In order to identify the causes of the problem the Morgan Company
would need to carry out three different studies, these are:

* A Works Study

* Market Research

* A analysis of the accounts and sales of the company

The main purpose of the works study would provide Morgan with the
evidence of the problem within the company and to highlight the
specific problems in the company. For example the poor logistics and
layout of the factory which means that the cars have to be manually
moved around the factory from one stage to another. The works study
will highlight the areas that need to be improved by the business, and
how they can be improved, for example the car is predominantly made by
hand, can be improved by the...

Find Another Essay On Evaluation of a Strategy for Increase in Car Production

Percentage of agrage material used in a europian car

1745 words - 7 pages there properties when recycled for example steel, steel can be easily recycled it is the same for iron and the other marital used in a typical family car this counts for 70% of the typical family car.Light alloy or glass again it is not a problem to recycle. Glass in-particular is very easy to recycle and be made use of in many applications.Plastic is the biggest area for recycling improvement. Plastic use has become more essential for modern cars

Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

2835 words - 11 pages this is not necessarily important. According to Jobber, the production and consumption may be simultaneous. That is why the important factor would be the place where the service provider could have contact with the client.CGI has various locations though out the world. A lot of these are partners that are part of the group. In the U.K., for example, there is Certis, an operating division of CGI, employing approximately 120 people. It specialises

Evaluation of Coca-cola's advertising strategy

1079 words - 4 pages they cause a chain questions, "Is drinking Coca bad for your teeth? Does sugar make children hyperactive? Does drink soft drinks cause type 2 diabetes?" ( But all these will give detailed explanations on the Coca-Cola's website.2. Advertising target customersAn observer today would expect to find in the marketing of a product such as Coca-Cola, which the marketing strategy designed to discover the desires of groups of potent

The Character of Mitch in A Street Car Named Desire

2077 words - 8 pages To what extent do you agree with the view that Mitch is dramatically presented as a two dimensional character that contributes very little to the tragic impact of the play. Although Mitch does not have a main role in A Street Car Named Desire, he is certainly not a two dimensional character like Pablo or Steve. He is presented as a three dimensional character because throughout the play the audience develops a sympathetic bond with him through

Different members of a team in a production company

519 words - 2 pages I have chosen to explore the different members of a group in a wooden toys company.The Leader - The leader of the wooden toy company would have to have a lot of knowledge on woodwork him self, so he can make the best decisions for the company, such as which wood would be most appropriate. Also he would have to have leadership skills so that he can keep the group together, and be able to make them work efficiently and get the most out of them

A Car in the Woods

1212 words - 5 pages squirrels seemed to intensify here, as if their sound couldn't escape the green roof. There were smells, musty and earthy like a true primordial forest. His footstep made hardly a sound on ground, cushioned by pine needles and damp leaves. Looking around, Nate felt a new appreciation for the beauty of nature and could almost believe he had stepped back in. So awed by nature's beauty, it took him a few seconds to noticed the car, about thirty yards

From Past to Present In this new age of development we take simple things like a telephone, a refrigerator, or a car, all for granted

576 words - 2 pages people and goods, and a strong source of economic growthand stability. From early Tin Lizzies to today's sleek sedans, the automobile isa showcase of 20th century engineering ingenuity, with countless innovationsmade in design, production, and safety.Have you ever thought how water has changed your life? How often does societytake water for granted? Today, a simple turn of the tap provides clean water - aprecious resource. Engineering advances in

The Benefits and Problems For a Firm Trying to Increase the Flexibility of Its Operations

756 words - 3 pages The Benefits and Problems For a Firm Trying to Increase the Flexibility of Its Operations Flexibility is the ability and the willingness of a firm to change its operations in response to changing circumstances. In the ever changing marketplace, a company not able to redevelop a product, department, or itself "over-night" may miss out in terms of sales to one of its competitors. Customers demand more and more in terms of

factors for the increase of prostitution

941 words - 4 pages , the aspect of women selling their bodies for sex can be seen as a occupation, where women are working and making a living wage. Also, with a high demand for sex from men and the glamorisation of prostitution projected in the media, it is not a surprise that the sex industry exists and that there is an expansion.The first factor for the increase of expansion of the sex industry is that there is a demand from men and supply from woman. Men in society

‘Innovation at home and production abroad’ A successful, sustainable strategy?

2406 words - 10 pages . The final part of the paper hopes to bring a more critical view of both sides and the topic as a whole. So, is ‘innovation at home, production abroad’ a successful and sustainable strategy? Globalisation and Production Abroad Globalization can be arguably associated within the social explanations of liberalism, political realism, Marxism, constructivism, postmodernists, and feminism in today’s context and more importantly in our everyday life

Productive Efficiency and In Efficiency of a Production Possibility Frontier

1408 words - 6 pages noted as Y does represent goals that that particular country cannot attain with its currents resources available. Retrieved August, 2010, from From the above diagram then for the economy to produce more wine then it has to give up some of the resources it has invested in cotton for wine. This will give a general increase in production of wine as noted in point B to point A. On

Similar Essays

Evaluation Of A Production Of Little Voice

2313 words - 9 pages Evaluation of a Production of Little Voice Introduction Little Voice is set in a Northern town in Britain. It was first performed in 1992. The play is based around a girl called LV, LV stands for little voice as she doesn't ever speak and when she does she has a very soft voice, almost a whisper she is grieving for her father who has died, she never speaks and her way of grieving is to sing and listen to the

The Fastest Production Car In The World

1603 words - 6 pages extremely light carbon fiber body of the Venom GT doing its part in making the world’s fastest production car, it’s time for the heart of the car to do its part. The heart of the Venom GT comes from the Chevrolet LS7 7.0 liter engine (Venom GT). The LS7 starts out from the factory only creating 505 brake horse power (LS7 7.0L), but after the engineers at Hennessey Performance work their magic and add a twin turbocharger system the LS7, it can

Physics In A Car Essay

1034 words - 5 pages measure of the inertia of an object” (Pearson). For example, the acceleration of a car will be more difficult in comparison to a child’s wagon. This is due to the mass of the object. A car has a much greater mass than the wagon, therefore it has more inertia. A person will experience inertia in a moving car at all times. “The law of inertia identified forces as the actions required to stop or start motion. ¬When a force acts on an object, the

Cocoa Production In Ghana: A Mechanism For Biodiversity Conservation

1653 words - 7 pages increase the productivity of the land while enabling the rural poor. The cocoa sector in Ghana provides livelihoods for over 700,000 farmers in the country . Since 1990s, world cocoa prices have steadily increased (with the exception of 1998 – 2000 and 2003 – 2006) . Hence, the steady increase in prices combined with farmers being paid a higher share of the price, has offered farmers increasing real producer prices. Even so, the ongoing