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Evaluation Of An Advertisement Essay

1065 words - 4 pages

Evaluation of an Advertisement

Advertising is to persuade people to buy their product or in this case
encouraging people to send money to help its charity. However to
persuade people isn't that easy, you have to use the correct wording,
and things such as power of three, alliteration in order to persuade
that customer/person. In this advertisement many of these things are
used. They really make you want to send a donation. They make you feel
really sorry for those children in Africa, Kenya and Uganda.

In the 1st paragraph they use of three "poverty, hunger and
malnutrition" these three words a summary of what is East Africa. "You
might think nothing will change", this is short sentence suggesting
that we are hopeless but right after that they us short snappy
sentences such as "But it can. And it does" that really persuades us
to supports its cause because if they say that we can help, everyone
will want to. In the 2nd paragraph, they really want to tell us that
Africa needs help. They really make the situation look atrocious. "Any
produce that is surplus to the needs to the family-milk, meat,
vegetables etc - is sold for cash. Even the animal waste has several
uses." When you read this, it makes you want to really help them
because they inform you that they have nothing. They have to use
animal waste for thing such as " converting it to cooking fuel; to
enrich the soil and used in the production of pesticides" while we
just flush it down the toilet, as it is nothing to us. In paragraph 3,
there is more information. They quote "there are no state benefits or
National Health Service and schooling is seldom free so if you have no
income your poverty is absolute". Schools and National Health Service
are normal here, in rich countries, but for them it isn't. They make
you think about how fortunate we are. They make you feel guilty in
some way.

Livestock development leads to people development and passing on the
gift is all about how we can help. They simply say that sending
animals and other helpful things can really make a difference to these
people lives, and this is what generous people want to do. It say's "
To be able to help where once you could only receive it restores
dignity, a sense of self worth, and a fundamental change in your
perspective on life itself". It is persuading by making think that if
we support the cause we will feel good inside because you helping
deprived people. In Education and Development they are putting the
reader into the position of someone in Africa....

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