This website uses cookies to ensure you have the best experience. Learn more

Evaluation Of Jose Cuervo's Pursue Your Daydreams

3344 words - 13 pages

We have all experienced that strange and wonderful state of mind that exists somewhere between being fully aware and being asleep. It is the place where grown-ups become kids again, where kids dream of the future, and where we can experience whatever our imagination can conjure up. The lifestyles that many of us lead leave too little time to let our minds wander there, but Jose Cuervo wants to change that. Cuervo’s “Pursue Your Daydreams” print advertisement presents viewers with a laid back but direct reminder that fun, love and moments to cherish are all within our reach, as long as a bottle of Jose Cuervo Especial Tequila is by our side. This paper will focus on a critique of the Cuervo Tequila advertisement and argue that, based on an application of the theoretical frameworks we studied, the company has been successful in promoting its product to the intended markets.
Description of the Advertisement
This predominately black and white advertisement was found in Maxim magazine in August 2002 and specifically targets young males. The advertisement shows a man and a woman dressed in beach attire. The black and white makes the advertisement seem timeless. However, there is a splash of gold color in the ad, which signals to viewers that Jose Cuervo Especial Tequila is rich, and has the ability to brighten your day. The couple is laughing, having a good time, their hair seems to be wet, and the man is holding the woman up against him. The background is unknown to the audience, however, the individuals’ bathing suits in this advertisement leaves the audience to believe that they are most likely in a warm and sunny beach surrounding. At the bottom of the advertisement there is a golden liquid spread out across the page, representing an ocean of tequila. The bottle of tequila rests in the lower right hand corner. Both the woman and the man in the advertisement appear to be straight and Caucasian, which is purposely meant to target the majority of Americans, who are also heterosexual Caucasians.
The intended audience is younger, legal drinkers. At the bottom of this advertisement, in very fine small print, it says “Drink Responsibly.” The picture and the words in the advertisement suggest that the advertisement is aimed at younger people, possibly in their mid twenties to early thirties. The youthful and happy look of the couple leads the audience to believe that an older couple would not be in the position to drink and have a carefree romance, like the two portrayed in the advertisement. Some cultural knowledge may be needed to help interpret this advertisement, due to the fact that three Spanish words are seen: desde 1795 (from 1795), hecho en Mexico (made in Mexico), and vive Cuervo (live Cuervo).
The advertisement contains other ideological elements that give power to the text. It tries to transform the product into a symbol of pure enjoyment and sexual adventure for the average twenty to thirty-year old American. The woman...

Find Another Essay On Evaluation of Jose Cuervo's Pursue your Daydreams

One Hundred Years of Solitude by Gabriel Marquez

1331 words - 5 pages Discuss the endurance of the Buendia women in contrast to the Buendia men. Include the reasoning behind your observations.One Hundred Years of Solitude by Gabriel Marquez is a novel focused on the life of the Buendia family. There are many themes in this novel but one that stands out throughout the novel with constant debates is the theme of the contrast between the Buendia men and the Buendia women. As the family moves through different

social promotion Essay

619 words - 2 pages LOAN APPLICATION & AGREEMENT Jose Mendoza-Gonzalez 844 PATTON CT JONESBORO, GA 30236-1841 Part 1: LOAN APPLICATION Jose Mendoza-Gonzalez 844 PATTON CT JONESBORO, GA 30236-1841 Contract No./Plan ID No.: Participant ID Number: Loan ID Number: 7-09236 XXXXX4964 2 I hereby apply for a Loan from the Account held for my benefit in the: INCENTIVE RETIREMENT PLAN FOR EMPLOYEES OF PC CONSTRUCTION COMPANY (hereinafter referred to as the Plan) in the

Riordan Manufacturing

1588 words - 6 pages Riordan Manufacturing Executive Summary: As a Fortune 1000 enterprise, and an industry leader in the field of plastic injection molding, Riordan Manufacturing, offers state-of-the art plastics design capabilities through its facilities in San Jose, California; Albany, Georgia; Pontiac, Michigan; and Hang Zhou, China. Currently, Riordan's COO, Hugh McCauley, and the executive team have requested changes to the current information system

Latin American Destination Project

2186 words - 9 pages locations? The absolute location of Mexico City, Mexico is 20.7 degree north and 88.6 degrees west. The absolute location of San Jose is 10.4 degrees north and 84.7 degrees west. The absolute location of Guatemala City is 14.5 degrees north and 90.7 degrees west. 3. What are your destinations relative locations? Mexico City is west of Pistè, Mexico. San Jose is east of Quesada, Costa Rica. Guatemala City is north of Alotenango, Guatemala. 4. When do you

History of Modern Psychology: Anna Freud

1514 words - 6 pages , he wrote of her stating, “Anna has turned absolute beautiful through naughtiness…” (Boeree, 1998, pg 64) Frequently, Anna spoke of her competition feelings against her sister Sophie- the beautiful child of Freud and Anna the brains of Freud family. There was a strained bond between Anna and her mother Martha and the other siblings because their nanny, Jose Cihlarz, took care of them. Anna finished her education at Cottage Lyceum in Vienna in 1912

influence on culture in organization

1389 words - 6 pages employee being bullied, according a survey by the Workplace Bullying Institute (WBI). And it's not just bullying that poses problems, but differences of opinion and personality conflicts that can cause employee strife.Here are a few tips for managing conflict to keep your team functioning at its best.1. Hear both sides. Give both parties a chance to share their side of the story in full. Sometimes getting everything on the table can reveal an easy


906 words - 4 pages from what is in front of him to the vast experiences and daydreams is remarkable it’s almost like a blink of an eye and you are joining him in another whirlwind adventure as he is transformed into another person and occupation. The reader is asked to follow Walter Mitty into his world of many different personas. Your imagination is brought into the story because you too can imagine being a super hero or doctor or hitting that game winning shot

Fantasy in The Secret Life of Walter Mitty

1820 words - 8 pages you’re doing something out of your character and for your own pleasure, but it’s a hate relationship because you know that it will most likely not happen or come to an end soon enough. The short story is written by James Thurber. Mitty and his wife are on their way to do some errands, he indulges in a daydream in which he is a military commander piloting a plane, but his wife interrupts by exclaiming that he is driving too fast. This pattern is

Comparison of Mitty in real life and in his dreams: "The Secret Life of Walter Mitty" by James Thurber

738 words - 3 pages Life is harsh and unfair and living through it may seem to be an endless torment. Even beloved people can sometimes create our deepest engraves. Therefore surviving through it requires dreaming beyond life and its sufferings. Some people daydream to enter their perfect world and others daydream to escape the bleakness of reality. In the short story "The Secret Life of Walter Mitty" by James Thurber, Walter, the main character, daydreams to

The Impact of Social Software

1675 words - 7 pages relationship with the Works Cited Aelita Skaržauskiené, Rüta Tamosiûnaitè and Inga Žaléniené, "Defining Social Technologies: evaluation of social collaboration tools and technologies" The Electronic Journal Information Systems Evaluation Volume 16. Issue 3 2013, (232-241). Archibald D. Hart, Sylvia Hart Frejd. Digital Invasion. How Technology Is Shaping You and Your Relationships. Ayas, Tuncayhorzu, Mehment Baris. "Relation Between Depression

Names of the Thoughts and Images that Arise when Attention Drifts Away

1712 words - 7 pages Over the past decades, researchers have assigned various names to the thoughts and images that arise when attention drifts away from external tasks and perceptual input toward a more private, internal stream of consciousness. One of the most common term used was Daydreaming. Many in the field of psychology have attempted to study and explore the inner realm of daydreams and fantasies. Each taking different claims, defining daydreams in many ways

Similar Essays

What Is Your Personal Evaluation Of Napoleon? Was He A Great Soldier In The Ongoing War For Human Dignity And Liberty Or Something Else? What Information Do You Offer To Support Your Case?

836 words - 3 pages Napoleon Bonaparte was born on August 15, 1769 in Ajaccio, Corsica. He was the greatest hero of France. I believe Napoleon Bonaparte was a hero, because his many accomplishments modified the French society and ultimately the civilized world. Not only did he better France through his domestic policy, he also expanded the territory of France with many battles won through strategic warfare. He as well gave the citizens of France the sense of

Compare The Short Story "Flowers For Algernon" With The Movie, Bringing Out Carefully The Differences Between The Two And Including Your Evaluation Of Which Medium Is The More Successful

610 words - 2 pages character in the movie. Because Dr. Strauss is representing two characters, he becomes a grotesque person. This happens, because he has to represent a scientific society, which does not have ethics as basis but also has to represent a world of humanity and ethics, which in the short story represent Dr. Nemur.In my opinion the short story is the more successful medium by which to tell the story, because the movie creates you through a lot of emotions one specific opinion about what happens to Charlie. Whereas in the short story you have more chance to create your own opinion about the story, which is a very important thing in stories but also in your life.words: 574

The Stream Of Consiousness: Daydreaming And Fantasy

998 words - 4 pages . But daydreams are more or less realistic and unintentional thoughts of the daydreamer’s life. Daydreaming is a way to escape reality, and maybe can help plan for the future. Have you wondered about the past and why it happened that way it did? Well then, we end up fantasizing about what could have happened. For example, let’s say you break up with your boyfriend over a text that he had sent to one of your friends and you found out about that text

Father Of Revolution Essay

1761 words - 8 pages the racism that he is Indio and his opponent is Spaniard. In his fourth year in study, Rizal felt that he can’t bore anymore the atmosphere in a Dominican friar owned school. He can’t longer endure the racial discrimination of the Dominicans. Filipino students are not treated equally so he decided to leave the country to pursue his medical study in Spain ( Acibo & Adanza, 1996, p. 18). Jose enrolled at the University of Madrid, he took two