How A Good Print Advertisement Is Made?

2074 words - 8 pages

Advertisement is basically a collective term for public announcement designed for sale of a product or commodity or service. It can be informative, persuasive, misleading, boring or even useless. It is up to the producer of the advertisement that how does he makes it a good one. The first thing one needs to take into account is that it should attract readers no matter whoever the reader is. It should provide such a structure and organization that it could project its own image. It should also unify and provide some sort of consistency that it could make it self unique from the rest.Before making an advertisement one has to know some important facts about it to make it a successful one. The producer must know that who will be reading the advertisement or who will be the targeted audience. How motivated the audience is or where will the audience encounter this publication is important to know to make it a good advertisement. What image does one wants to project or what texts and graphics will he use is important to know because that is how he will make the readers job easier which is an essential factor to make a good print advertisement.An organization could create an image and achieve instant recognition by using consistent colors, page layouts or a logo, for example a company could achieve recognition is with a professional logo or a slogan. It should be the focal point of the advertisement and remember while creating a focal point that in western culture eyes move from left to right and from top to bottom.Smaller things are at times over looked by the producer which go on to make a big difference between a good advertisement and a mediocre one. Such as using headlines, one has to make sure that while using headlines it uses a larger type size or try a different, complimentary typeface. It could try some color or use action verbs, as it should be humorous. It has to be in such a type that it can tell who, what, when, where and why. With the headlines subheads are equally important as it breaks the copy into easy to read chunks. One should tie the subhead to the copy using, size color, typestyle, etc and it should also avoid it being on the bottom of a page or a column end. Emphasizing of special text type in such print advertisement is also essential to make it more attractive for the readers such as using boldface, italics, underlines, capital letters, etc. Overemphasizing of such text types might result in a negative way because it can reduce reading speed which no one wants while reading an advertisement. It could also reduce comprehension and legibility, which is not an ingredient of a successful advertisement. So while using special text types one has to take in account of its usage as it does not wants to be over or under done.Like texts colors are an important part of a print advertisement and they play a big role in attracting the readers. In an advertisement colors can be used for various reasons, it can be used in key words for...

Find Another Essay On How a good print advertisement is made?

This essay is about the different types of volcanoes and how they are made. Includes a works cited page

1192 words - 5 pages magma in further eruptions does not reach the surface through the central vent. Most of the magma is sent out through conduit walls, and form small channels of lava, while some just stay below the surface walls. Only a small fraction of the time will the volcano blow out of its main vent again.There are three basic kinds of materials that are erupted from a volcano, lava, rock fragments, and gas. This material depends chiefly on how sticky or how

How is meaning generated? Illustrate your answer by presenting and explaining your 'reading' of an advertisement selected from a recent newspaper or magazine

1063 words - 4 pages they provide a framework for representing experience. Here I will analyse how meaning is generated, whilst drawing upon these two concepts in light of the signs of a recent 'Ford' advertisement in a systematic approach to communication.The context of culture, defined as: institutions, systems and structures (legal, political, religious, economic, educational etc.) of the producer and responder will affect the generation of meaning as context allows

Nanotechnology is A Good Thing

1544 words - 6 pages potential of curing diseases like cancer and diabetes that claim many lives. Hence, nanotechnology is a good thing and governments should invest in the development of the technology. Works Cited Allhoff, Fritz and Patrick Lin. "What’s So Special about Nanotechnology and Nanoethics?" International Journal of Applied Philosophy 20.2 (2006): 179-90. Print. Bennett-Woods, Deb. Nanotechnology: ethics and society. Boca Raton : CRC Press, 2008. Print. Dudo

How much is tourism a good or bad thing for Thailand?

1730 words - 7 pages Tourism is majorly important in both MEDCs and LEDCs, as they are a way of economically developing the country. Tourism is one of the most worldwide industries in the world. Thailand is one of the most visited countries in South East Asia and the world, and this has benefitted Thailand with many advantages, but everything has disadvantages to them, even tourism. To be able to distinguish whether tourism is a good or bad thing for Thailand, we

How much is Tourism a Good or Bad thing for Thailand?

1076 words - 5 pages taxes, and decrease in tourists. Also, the noise from the transportations in resorts might effect the quiet image of Thailand resort places, and have a negative effect on the satisfaction of the tourists. To conclude, I think tourism is a good thing for Thailand. This is basically because it brings in the money, to improve the overall infrastructure, and the help the lives of many Thai people, through the tourist industry. If Thailand did

What is a Good Man?

894 words - 4 pages fantasizes that kung fu lives deep inside him somewhere. A man knows how to sneak a look at cleavage and doesn't care if he gets busted once in a while. A man is good at his job. Maybe he never has, and maybe he never will, but a man figures he can knock someone, somewhere, on his ass. A man listens, and that's how he argues. He crafts opinions. He can pound the table, and take the floor. It's not that he must. It's that he can. It is also referred to as

Is Atticus a Good Father?

872 words - 4 pages pressure from Atticus but that's only so that Jem can mature into an honest and good fellow. We see this by the expression Jem made when he explained to Scout why needed to get his pants back even though there were risks involved. He said that he didn’t want to disappoint his father. Along with the many things Atticus does, he is also a lawyer- therefore must defend all that needs defending. In his most recent case, he is defending a “nigger” and

Is Capulet a good father?

1456 words - 6 pages How far Shakespeare presents Lord Capulet as a good father in this whole conversation.Part 1)In Act 1 Scene 2 Capulet is portrayed as a considerate, responsible and loving father who is concerned about what is best for his daughter and see her as more than just an 'object' to be married off which isn't common as it was a very patriarchal society. By displaying these forms of affection the audiences' first impression of him is that he is a good

Is Ralph a Good Leader?

914 words - 4 pages instant the captain said, “What have you been doing? Having a war or something?” all the boys wept with tears, realizing the horrors and mistakes they’ve made. But unfortunately it was too late to change the past. They could only move forward, holding onto the past they wish to forget. In conclusion, William Golding gives Ralph the important qualities of bravery, order, and morality in order to become a good leader in challenging times. Ralph set the model that in any situation, good defeats evil. The best way to fight dark times is to find the light at the end of the tunnel, and replace the memories of horror, to the memories of joy.

Is John A Good Husband?

1451 words - 6 pages effects when she begins to speak of her inability to think clearly for herself anymore. This action by John had good intentions, but was essentially degrading to Charlotte's freedom and well being, much like the other women of the time. Her husband treats her like she is incompetent, almost like a child. When the narrator got tired, "dear John gathered [her] up in his arms, and just carried [her] upstairs and laid [her] on the bed," showing how he

Is lottery a good idea ?

1236 words - 5 pages numbers or have the winning scratch card, depending on the kind of lottery. This idea of winning money very easily is very appreciated by a certain number of persons. Although lottery is support of many people, some governments prohibit it ("Lottery in The United States") 1 and this is a very good idea because in my opinion, the lottery is a very bad thing. To begin, proponents of the lottery support the fact that when you are lucky enough

Similar Essays

How A Bill Is Made Into A Law

865 words - 4 pages ), conference committees, and then if both houses pass the bill it is then sent to the president to either be signed and become a law or vetoed. When the president gets the bill he actually has up to five options on what to do with it. (Schwalbe, 2014). He can pass it as a law by both dating and signing it or by not signing it after 10 days, if Congress is in session. The president may also veto the entire bill, where it goes back to congress with notes

A Semiotic Analysis Of A Made Up Advertisement ('silken Vodka')

2332 words - 9 pages VIC120: Introduction to Semiotics and CommunicationCourse Assignment - An Analysis of an AdvertisementAugust 6, 2002The advertisement is one for 'Silken Vodka' (a made up company). The Vodka bottle was taken from the 'Smirnoff' website and the model for the ad was taken from 'Cosmopolitan' magazine (June 2000 issue). Additionally, the slogan was taken from the 'Find Your Voice' campaign for 'Virginia Slims'. The meaning that is being sent out is

Henry Clay Would Have Made A Good President

642 words - 3 pages Henry Clay, John C. Calhoun and Daniel Webster were all great leaders who were major contributors to American politics for over thirty years. All had many strengths, but I believe out of the three, Henry Clay would have made the best President of the United States. Even though he owned slaves he favored gradual emancipation and stipulated in his will that his slaves be freed. He was the only one among them who took a strong stance in his

Write A Report Outlining The Desired Target Audience And Media Objectives Of An Advertisement Campaign Of Any Kind (Print/Tv/Internet/Radio)

1270 words - 5 pages . Readers of this advertisement are also asked by Coca Cola to visit their website in order to gain further information, which could once again be seen as a call to action. Oh and how could I forget the good old Coca Cola logo that is scattered around the ad just a few times to provide some quick recognition of the brand.SemioticsFor me the dirty, less than perfect style of the advertisement in the form of the scratchy text, the paint splatters, the