This website uses cookies to ensure you have the best experience. Learn more

How Egypt Can Market Its Tourism And Travel Industry To Increase It's Tourism Volume From The Current 4 Million To Over 50 Million

1216 words - 5 pages

Increasing volume of tourism in EgyptLet is be known that tourism usually represents a little over 50 % of direct investments by developing countries. In a variety of countries and regions (Egypt, Greece, the Caribbean, Polynesia), tourism is already the most important economic sector and provides the principal boost for development. Economic growth for tourism in the world is expected to grow by 3.8 % by the year 2010. Some projections estimate that the actual number of tourists should triple by the year 2020. Predictions are based on the aging of the world's population, combined with the increase in free time, more permeable geographic frontiers, decreasing transportation costs, and electronic communications. Tourism has one of the brightest futures in the different investments around us today.For the longest while during the 80s and the early 90s it seemed that the future for Egypt would be the tourism industry. During the past decade or so the number of tourists coming to Egypt has declined greatly in perspective to other countries possessing less artifacts than Egypt. In order for tourism to come back to life a number of changes have to take place in order to revitalize our economy that is in desperate need of reform. In my professional opinion for tourism to increase in Egypt we need to do the following: Allow charter Jets to land in Cairo, improve the tourist experience by eliminating bureaucracy, beggars, selling Egypt through TV, websites, and finally telling the whole world that Egypt is a wonderful and decent nation.What makes a tourist attraction? Looking at the most successful examples of tourism "utopias" one realizes that the formula to create isn't as complicated as it may seem. Take Las Vegas for example, a while back it was nothing more than dessert. One man got the idea of building a casino, slowly the whole place was filled with casinos. In Las Vegas they built an artificial replica of the Giza pyramids as well as an artificial sphinx. It gets worse, they have a huge casino/bar full of people dressed us as Ancient Egyptians, with blatantly fake artifacts all over the place. American tourists love this place. So at least we know for sure that Ancient Egyptian artifacts are of interest. We know that the pharos were on the right track when they built them and the problem must be internal.A huge problem that faces many tourists wishing to travel to Cairo is that our bureaucratic nation doesn't allow charter jets to land in Cairo. This is done to preserve the government owned Egypt Air. Common sense begs to differ this policy. Would you want a tourist that is broke because he/she spent most of his money on the plane ticket, or one that didn't spend all his money on his plane ticket. At the present time we need the largest volume of people even if they don't spend any money in Egypt they will surely tell more people what a wonderful place it is. Even yet the profit revenue is much smaller it is not of importance since it will simply...

Find Another Essay On how Egypt can market its tourism and travel industry to increase it's tourism volume from the current 4 million to over 50 million

Tourism Industry Essay

854 words - 3 pages places are located in rural areas, and they are attractive to many visitors. In the undeveloped rural areas, the community suffers from several socioeconomic problems including poverty, illiteracy, unemployment, and even depopulation. Sometimes the rural development is ignored by state planning, in the favor of urban development. The Government’s open market policy on agriculture[??if it is open, why government]. These problems lead to the

The Spanish Tourism Industry Essay

874 words - 3 pages The Spanish Tourism Industry Spain has long been the European centre for package tourism. Miles of beautiful sandy beaches along with crystal clear waters of the Mediterranean attracted tourists from the 1950's onwards. Little fishing villages have grown to be massive concrete disasters filled to the brim with linear 1970's hotels along the sea. This steady progression from idyllic white walls with clay roofs to cabaret

DARK TOURISM: ZICASSO TRAVEL

2752 words - 12 pages Presence Zicasso has a strong global presence. Given that it integrates travel and tourism companies from various regions in the world, its global presence is appealing. First, Zicasso has identified regions that receive the highest number of tourists. This has enabled the company to conduct thorough market research using agents on the ground and satellite imaging to identify the suitability of these destinations as a tourist attraction site

How Integration Improves the Tourism Industry

1415 words - 6 pages Thomas Cook plays an important role in the tourism industry. It is a large tour operators often mergers with other companies so as to increase its market position. In the UK tourism industry, the process of merging is called integration which most of the large tour operators will integrate horizontally and vertically. Both integrations can help the companies increase their economies of scales. According to the case study “The Thomas Cook

This report is required to choose a business operating in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy

3605 words - 14 pages of its segmenting. Readers can find beneficial information from this report according to their respective needs, so that they can pursue their further studies appropriately with sufficient preparation and enhance their understanding of the concept of this topic.1 Introduction1.1 PurposeThe report aims to analyse how the theme park - Dreamworld segments its market and clarify how the segmentation is reflected in its marketing strategy.1.2

Social marketing: building brand value and influence in the UK tourism industry to sustain brand consumption in the current economic recession

772 words - 3 pages . Tourism industry should apportion more money in marketing in order to continue communicating to customers hence enhancing customer relationships. Tourism industries that increase their marketing and advertising during economic recession improve their market positioning and returns on investment. 1.2 Statement of the problem The current economic recession resulted into decrease in demand for tourism industry services. Many hospitality and tourism

This essay is about tourism in cape verde and how the country is developing in this industry and about its sustainable tourism strategy

2912 words - 12 pages capacity in the year 2011. INE 5178 was the number of the employees who are employed in tourism establishment. INE 4. Sustainable tourism: 4.1. Sustainable tourism in Cape Verde: Sustainable tourism can be defined as "tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of the visitors, the industry, the environment and host communities‟ (UNWTO and UNEP, 2005). Sustainable

Marketing Communications in the Travel and Tourism Sector

2385 words - 10 pages specially designed marketing campaigns aimed at restoring confidence levels in the travel industry. (Ref: 1)The relative importance of advertising has been determined by the qualities it can add to a marketing campaign in the travel and tourism sector. Additional elements of the communication mix compliment advertising however they are not significant or effective enough to replace advertising within this sector.SectionsThe Macro EnvironmentIt is

Travel, Tourism and Hospitality Human Resources

2823 words - 11 pages competitive market requires Company to attract skilled staffs.Those above reasons are also true applied to the Travel, Tourism and Hospitality Industry. For example, Company that have good marketing people will attract more customers; have good staffs as tourist guides, have excellent hotel staffs with extensive knowledge (in history, culture, art, etc), with good communication skills and good relationships outside; have extensive expertise, etc

Globalization and Dubai’s Tourism Industry

1959 words - 8 pages are under paid since they are cheap labour and they only work for the little insufficient wedge they get. Conclusion From the explanation, it is now easy to understand how Dubai has attracted globalization and developed its tourism industry. The liberalization of air transport, liberalization of trade in services and the spread of information and communication technologies, the extensive use of internet in sales and marketing of trips and

Strategies for the Tourism Industry

879 words - 4 pages 2- Strategies for Tourism Industry - Micro and Macro Perspectives. Edited by Murat Kasimoglu and Handan Aydin, April 20, 2012. This chapter presented the role and positions of cultural tourism, as one of modern tourism industry’s most dynamically developing branch, in today’s global tourism market both from the theoretical and the practical point of view. With the definition of cultural tourism, the chapter tried to show the complex problems

Similar Essays

Increasing Volume Of Tourism In Egypt

1211 words - 5 pages country.Our country is a beautiful one, with great potential. I strongly believe that if these recommendation were taken then the number of return spending tourists will increase. Our economy is in desperate need of economic reform, these measures should allow us to market our nation in the international tourist market with any real value. The problem is and still remains that we can only screw up so many times until tourists will simply avoid the whole area. Regardless of Egypt owning a 1/3 of the world's tourist attraction they are useless without tourists visiting them.Works Citedhttp://egis.cefe.cnrs-mop.fr/TOURISM%20Overview.htm

Impact Of Tourism Industry To The Environment

2261 words - 9 pages how they lived. Environmental awareness will just throw away all of those things and one can harm the environment if we do not think other people especially the future generation, whether it is coming from the tourism industry, engineering or manufacturing or any other industry like agriculture, it could also harm the environment. It is not coming mainly from the tourism industry; that’s why there is eco-tourism. Eco-tourism is low impact tourism

Tourism Industry Essay

2133 words - 9 pages Malaysian independence, whereby over 200 events across the country with 50 major events were held to showcase Malaysia’s wealth of tourism attractions. With the variety of events and festivals, Malaysia was able to increase tourist arrivals to the country up to 20.97 million in the year 2007. Malaysian government prepared incentives in the form of financial funding, whereby two special funds were launched in 2001, namely the Tourism Infrastructure

Tourism Industry Essay

2895 words - 12 pages significant sector of the financial system could be developed and what was desirable in terms of both the communications and the civilization to do so, Lai said. And it's not just Western markets which will be the focus. The enlargement in arrivals from mainland China and Taiwan has space rocket in current times, with extra than six million visiting Hong Kong preceding year (almost 50 per cent of tourists for 2001).ReferencesR. Hughes, Hong Kong