What Is Marketing With Examples. Essay

934 words - 4 pages

Marketing:Marketing is more then just advertising and selling; marketing helps to give direction to producers to aid in insuring consumers get the right good and services. In actuality marketing has many roles in business. Marketing helps to connect the company to potential customers. Marketing is how a company finds the needs and wants of the customers, this information is essential for a company to modify products or change directions. With out marketing business’s would not know how too most efficiently use resources to satisfy customer demand, and maintain future success.To the average consumer marketing is the daily bombardment of television commercials, radio advertisements, and billboards. Marketing is sometimes looked at as a means of “getting red of’ inventory. At one point in time this may have been true. Today marketing is more about satisfying the needs of the customers. Armstrong and Kotler define marketing as “... a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.” In the case of Perreault and McCarthy marketing is a set of activities preformed by an individual or organization with the purpose of satisfying the customers that are served, after all a satisfied customer is more likely to purchase in the same way in the future.Marketing starts with the needs of the consumers, not with the production of a product as many would believe. By determining the needs of the consumers, companies can efficiently develop and produce goods and or services that the consumers need. If this is done properly the consumers should need little persuading to consume, in theory they are ready to by.Marketing not production has the responsibility to determine what goods and services are to be developed, including decisions about the design and packaging of the product, setting prices, how the product will be available to the public, how the product is to be transported to the sellers, sales policies, customers services, and warranty policies.Consumers make choices based on their perceptions of the value and satisfaction that various products and services deliver. “Consumers form expectations about the value of various marketing offers and buy accordingly” (Armstrong & Kotler, 2005). If this is done properly and a need-satisfying offering is produced an exchange can occur. This exchange is in most cases is the companies good or service for the consumer’s money. Keep in mind that satisfied customers buy again and tell others, while unhappy customers often change to a competitor and discourage others from the product (Perreault & McCarthy, 2005).Marketing is invaluable to sales and service based organizations. By identifying opportunities, their size and possible competition, organizations can project profitability before a product is even produced. This is done buy identifying the four P’s: Product, place,...

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