This website uses cookies to ensure you have the best experience. Learn more

Examination Of Playstation 2's Recent Print Advertising Campaign.

958 words - 4 pages

This advertisement initially caught my eye because of its deliberate coupon like appearance. The first thing I noticed was its rectangular voucher-like shape and the scissor score marks around the outside of the coupon. This was a very clever technique to gain the readers attention because we as consumers are always looking to get something for nothing and are therefore immediately drawn to it. On average there are 22 billion vouchers and coupons distributed to consumers across Australia each year making it the most common and effective sales promotion tool.CharacteristicsAt a glance you will notice how simple the advertisement appears. There are no images or graphics and the only colours used are black, white and pink. On closer inspection though you immediately notice the bold command headline which reads "He gets: A Playstation 2 for Christmas." "You get: Foreplay before sex." Now anytime you find a way to fit the words foreplay and sex into the same sentence you know people are going to notice it and take a closer look. Below these two bold headings are two subheadings which require the signature of both the foreplay loving girlfriend and the videogame obsessed boyfriend. These headings and subheadings play on the age old joke that men don't like foreplay before sex.Sony are trying to use humour to show their female audience that this is the way to find a compromise where everyone is left feeling satisfied and having fun. With the introduction of sex to Playstation's advertising campaign their traditional slogan "Fun, anyone?" takes on a whole new meaning and can now be applied to both the giving and receiving of a Playstation 2. By doing this Sony are hoping that female readers think that this is a fun, crazy, and overall a very appealing concept. But hang on a moment! A Playstation costs in excess of $300.00, and let's be serious ladies! foreplay isn't worth $300.00 bucks. With this in mind Sony add in some straight-selling body copy in order to seal the deal. The copy addresses the features of the Playstation 2 which may appeal more to the female purchaser than the idea of it simply being able to run videogames to please their incompetent boyfriends. This includes features such as its DVD and CD functions as well as its potential broadband internet capacity. The advertisement ends in the words "This Christmas, give and you shall receive." This is a way to again refer to the sexual connotations that are being produced by this advertisement.SemioticsBecause this advertisement is so simple and so bland it is difficult to identify the semiotic elements. The only sign which I can recognise is the scored, dashed line which borders the white section of the advert. This signifies to the reader that they should cut along the dotted line and retain the voucher.Target AudienceBecause this advertisement's main theme centres around...

Find Another Essay On Examination of Playstation 2's recent print advertising campaign.

Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

1847 words - 7 pages Professional Advertising Agencies and the Success of Sainsbury’s Marketing Campaign The Sainsbury’s supermarket store is a very large company with many stores located in the UK serving millions of customer’s everyday. The promotional campaigns that Sainsbury’s are involved with are of importance to the success of the company in order for them to promote new product ideas to customers and to become a better place for people to shop, so

A detailed investigation into a specific genre of print-based advertising

2586 words - 10 pages . Consumers feel that if they do not contribute to buying the product they will themselves will be responsible for the problem at hand. However, shock tactics have been used for product advertising as well, e.g. the Benetton ads managed to create not only the attention of the consumer but also the media which increased the effectiveness of the campaign. Shock tactics can come in a variety of forms, the main shock within print-based advertising would be

Recent Progress in the Campaign for the Global Elimination of Blinding Trachoma

1526 words - 6 pages Recent Progress in the Campaign for the Global Elimination of Blinding Trachoma Trachoma is a disease which causes blinding and accounts for 15% of global blinding and is mainly seen in developing countries which are made up of poor families and communities. The disease is avoidable but it is a neglected public health issue with around 5 million people suffering worldwide. Trachoma is a chronic

Examination and Critical Discussion of BHP Billiton’s response to the Appreciation of the Australian Dollar in Recent Years

4459 words - 18 pages Microsoft Word - Examination and Critical Discussion of BHP Billiton's response to the Appreciation of the Australian Dollar in Recent Years.docx FINC 6013 International Business Finance Clare Yang Examination and Critical Discussion of BHP Billiton's response to the Appreciation

How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign

1709 words - 7 pages How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign Professional advertising agencies can contribute to the success of a marketing campaign in many ways. If a new company is just starting out and wish to make the most of their money for advertising, then it is probably best for them to hire someone from an advertising agency to help them along the way, as they know they are doing, and know how to use their

Write a report outlining the desired target audience and media objectives of an advertisement campaign of any kind (Print/TV/Internet/Radio)

1270 words - 5 pages to collect enough labels to gain entry to the event. This is also a way of rewarding frequent consumers for their loyalty. This would therefore create an increase in brand awareness among the lesser consumers as well as increasing the overall Coke sales.Another brilliant advantage of this campaign is that Coke can control every element of advertising and merchandising once customers attend the event. I could confidently say that every drink sold

The Development of a Campaign for Women's Suffrage in Early 1870's

3184 words - 13 pages The Development of a Campaign for Women's Suffrage in Early 1870's The campaign for women's suffrage gathered support after 1870, mainly because of a growing number of women who, through education, realised society was extremely unequal and recognised a need for change through action. The Forster act of 1870 which gave compulsory primary education to girls, was a landmark event that meant the women of the future would

Examination of Apple Inc.'s Financial Performance over the Last Three Years

2469 words - 10 pages Provide a rationale for the U.S. publicly traded company that you selected, indicating the significant factors driving your decision as a financial manager. The focus of this analysis is to perform a thorough examination of Apple, Inc.’s financial performance over the past three years and its growing success since being founded in 1976. Apple upholds its focus on the design, development and marketing of personal computers, related software

The Blood-Filled Bell Jar: An Examination of Esther/Elly/Elaine Greenwood´s Three Hidden Identities

2246 words - 9 pages supposed to be having the time of my life” (2). She knows she should be excited like the other girls, and at this point in the novel, the foreshadowing begins. Esther dreadfully states, “I felt very still and very empty, the way the eye of a tornado must feel, moving dully along in the middle of the surrounding hullabaloo,” as if she is predicting something bad will happen in her life (3). Esther is uncomfortable with herself and the relentless

Critical Examination of Peru´s Business Environment Using PIE Model

1114 words - 5 pages PIE MODEL: In order to be able to develop a critical examination on the strengths and weaknesses of Perù’s business environment, this paper is using the PIE framework as a baseline analysis. The PIE models stands for Politics, Institutions, Economics. Unlike other models such as PEST or PESTLE that are static and neglect the importance of institutions, the PIE framework captures the dynamics within the three environments and the

‘Social worlds are always mediated by unconscious processes.’ Explain and illustrate this argument with reference to Chapters 2 and 5 of Attachment: S

1929 words - 8 pages of the world was first expressed by the Psychologist Erik Erikson, and his work describing the stages of child social development (ibid.). Exploring Transference The presentation of the unconscious is said to take many forms. Three of the most common are Transference, Projection and Introjection. These are described in Chapter 2 of the DD308 text Attachment (Redman & Whitehouse-Hart, 2008). I will focus later and in more detail on Projection

Similar Essays

The Representation Of Masculinity In Print Advertising

2038 words - 8 pages meaning from the look of the people in the ad- their image, lifestyle, and physical appearance- onto the product' (Williamson 1978, cited in Schroeder and Zwick 2004, p25)MacKinnon (2003) describes the 1990's as a period when men and masculinity were openly ridiculed. He suggests that a reason for this and the fact that the male body is regularly objectified erotically in advertising is due to an awareness that culture has been feminised by

Assessment Of Levi Advertising Campaign Essay

1829 words - 7 pages Assessment of Levi Advertising Campaign Levi's have been around for more than a century. The company was established in 1853. In 2003, Levi Strauss & Co. was 150 years old. In 1873 their founder, Levi Strauss created the first blue jeans. From the mid 1950's onwards, jeans have been especially associated with particular types of male American youth heroes, including James Dean, the young Marlon Brando, & their Sixties

Advertising Campaign Analysis Of Absolut Vodka

4537 words - 18 pages reality and manage customers' perceptions. Apart from the quality of the product, the peculiarity of package, and the exporting country, the main element of differentiation strategy employed by V&S, the producer of Absolut, is its unique advertising campaign aimed at creating the image of intellectual, artful, luxury brand. In the liquor market, there is very little scope for differentiation due to limited taste and quality differences in the

Macbeth Act 2 Examination Of Lm

7675 words - 31 pages English Examination Preparation for Summer 2013Macbeth Act 2 Summary and AnalysisSummariesAct 2, Scene 1Banquo, who has come to Inverness with Duncan, wrestles with the witches' prophecy. He must restrain himself the "cursed thoughts" that tempt him in his dreams (II i 8). When Banquo raises the topic of the prophecy as Macbeth enters the scene, Macbeth pretends that he has given little thought to the witches' prophesy. After Banquo and his son