Case Study Management At Southwest Airlines

977 words - 4 pages

Assignment: Case study - Management at Southwest AirlinesQuestion: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications' Most Admired Companies lists. Efficiency means using resources wisely and in a cost effective way. The Southwest Airline exists point on behalf of the case. ✓ Southwest didn't adopt the hub-and-spoke system ✓ It preferring a short-haul ✓ Point to point schedule ✓ Carrier operates out of small ✓ Use less expensive airports in many major markets Effectively means making the right decisions and successfully implementing them. At first we say that present CEO and President of Southwest act as a leader not manager. A manager thinks incrementally, while a leader think radically. A leader leads the employee in better ways rather than managers. The effective manner as- i) Southwest use the low cost air carrier and successfully implementing them ii) The company flies only one type of jet, and it adopt successfully and maintenance a better way iii) Southwest took right decision when they use of long Island's Islip iv) The President and COO Colleen Barrett of Southwest Airlines say "We aren't in the Airline Business, we are in the Customer Service Business" It is very effective in case of Southwest. v) Remember that Southwest has no labor union. They are unionized; it has never experienced a labor strike. That means Southwest use human resources effectively.In the Southwest Airlines the top level managers use resources cost effective way and efficiently that already discuses above. It has a proper management division and maintains all human resources in an efficient way.It is in the CS business. According to "Colleen Barrett", President and COO, South-west Airlines."The organization is not in the 'airline business'; It is in the 'Customer Service business' and it just happen to fly airplanes."Two things that Southwest is doing efficiently: One is operates out of less expensive airports in many major markets and another one is wisely uses human resources without labor strike.Two things that Southwest is doing effectively: First one is listening to employees with receive ideas and information. Second one is pioneering concepts such as eliminating meals.Question: 02. Based on the information in the case, describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills. Southwest Airlines made use of three managerial skills in the process of overhauling the company: decision making skills, communication skills, diagnostic...

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