Executional Frameworks (Advertising The Eye 360 Robot Vacuum By Dyson)

1483 words - 6 pages

Advertising the Eye 360 Robot Vacuum by DysonCrystal JackmanStrategies: Marketing/Advertising/Public RelationsOMM 615Janis McFaul09/07/2014IntroductionThis report will explain Dyson Eye 360 and its unique selling proposition and how the machine accomplishes it. It will then describe different executional frameworks and will pick 5 to create ad ideas using the unique selling proposition that, the Eye 360 can out clean the competition. Choosing the right framework to fit the product, target audience and the media that will be used to get the message out will be key to increased sales.Dyson's unique selling propositionThe Dyson 360 Eye has several features the competition doesn't have to make it out perform the competitions among them are, a top-mounted 360-degree camera at the top of the machine (room mapping). Infrared sensors located on the bottom of the machine (room mapping). iAdapt system of software and sensors to make its way around the room, focusing on areas where it senses more dirt. Tank-treaded robot (climbing over objects and doorways). Lithium-ion battery for superior suction that beats the competition. Dyson's signature digital vacuum motors, 200-watt V2 digital motor with cyclone feature. (Dyson. N.d.) These features are the reason that the Eye 360 can clean better than the rest in just one pass.How it performsAccording to Johnson, (2014) as the Eye 360 starts cleaning it takes a picture of its base station. Then moves to what I perceive to be the center of the room taking pictures as it goes shooting 30 frames per second. Using the pictures it makes a real time map of the room, noticing where the obstacles in its way. It moves in a squared off spiral pattern only slightly overlapping where it already vacuumed. This saves battery power for its exceptional suction. After finishing one room it moves on to the next. There for the unique selling proposition is the ability to clean better than other robotic vacuums (Johnson. 2014). Johnson, (2014) reported that they did their own comparison testing and found that Eye 360 cleaned better than the latest models from iRobot, Moneua, and Neato.Executional FrameworksExecutional Framework identifies the manner that the ad will be presented. There are a few that one can choose from; animation, authoritative, demonstration, drama, fantasy, informative, slice-of-life, and testimonial (Clow, & Baack 2012). "The common types of appeals include fear, humor, sex, music, rationality, emotions, and scarcity."(p. 174) To decide what one thinks is the best framework, it is important to know about each.Authoritative frameworkThe authoritative framework uses expert authority. This is when they hire someone that is a professional authority in the area. For example, a doctor, or chemist. In the case of the Eye 360 It would be an engineer. This is will be one Executional framework that this write will take for the Eye 360. One might say what is the difference between these robot vacuums? They are all the...

Find Another Essay On Executional Frameworks (Advertising the Eye 360 Robot Vacuum by Dyson)

"The Bluest Eye" by Toni Morrison - the perception of "beauty"

1045 words - 4 pages what it is, dysfunctional.Whiteness is the standard of beauty, according to the characters in "The Bluest Eye", as they all get influenced by others, such as Sherly Temple, and her school friends like Maureen Peal. Pecola, Ms. Breedloves daughters image of beauty is Shirley Temple. White, blonde, tall, and blue eyes, the perception given to her, and unless she achieves these things, she will not be beautiful. Ms. Breedlove also has a perception of

The Ear and Eye Motif in Hamlet by William Shakespeare

1020 words - 5 pages Listening and observing come naturally to most of us. Most people don’t think well to confirm something I heard I must see it or vise versa. That is the problem characters in Hamlet run into when trying reason out the issues they have. The ear and eye motif in Hamlet by William Shakespeare make up a prominent part in the play. Hamlet suggests that the information received by the ear or eye alone can lead to unwanted outcomes (Anderson). The

Review of The Bluest Eye by Toni Morrison

1440 words - 6 pages Review of The Bluest Eye by Toni Morrison Love is an amazing emotion. A life without love is a life not worth living. As a child, one has thirsts for love and approval that can only be quenched by influential adults and peers. If love is not given during childhood, it will forever taint the individual's life. Toni Morrison's The Bluest Eye magnificently captures the mind of mature readers and both genders in its

Analysis of The Bluest Eye by Toni Morrison

2180 words - 9 pages In the novel, The Bluest Eye by Toni Morrison readers are taken throughout the daily lives of African Americans who are faced with numerous trial & tribulations. Already facing the harsh reality that they were inferior to the white race. There were many families throughout this story that was faced with this stigma, however it seemed that the Breedloves had it just twice as hard. A series of social problems of which African Americans were

Personal Appearance in The Bluest Eye by Toni Morrison

945 words - 4 pages My report is on a wonderful story called 'The Bluest Eye' written by Toni Morrison and published by the Penguin Group. This book was originally published in 1970. 'The Bluest Eye' was Toni Morrison's first novel that takes place in the 1940's and is set in the author's girlhood hometown of Lorain, Ohio. This story is about a young girl named Pecola Breedlove who is about 11 years old and would give anything to have the bluest eyes. "Pecola is

Discrimination in The Bluest Eye by Toni Morrison

1383 words - 6 pages treat others can be a kind of discrimination. Discrimination based on race becomes a global issue these days. The Bluest Eye by Toni Morrison also contributes how this issue affects from a child’s perspective. It is disappointing to know that racism issue is spreading throughout the world. People don’t seem to realize how this provocative language affects a person. In Toni Morrison’s The Bluest Eye it mentions racism as one of the factors that

Discrimination in The Bluest Eye by Toni Morrison

1188 words - 5 pages that she finally have the bluest eye that she’s been yearning for. In the end, Pecola still did not learn to appreciate and accept her old self. Therefore, things from the novel’s world was different from today’s world; because in today’s world, most people are starting to be more proud of who they are rather than trying to be something else. Everything is slowly changing as time passes by. There is less racism and child molestation in this

"Splits." This essay discusses the Breedlove family from the novel The Bluest Eye by Toni Morrison

1119 words - 4 pages The Breedlove family knows pain. They know their ugliness, too, and therefore they know loneliness, hardship, and misery. Their poverty envelops them in shame, forcing them to accept their defect. The Breedloves find the confinement of their poverty distressing, frustrating, and oftentimes infuriating. Thus, each Breedlove senses that he or she may never experience happiness.In her novel The Bluest Eye, Toni Morrison depicts the piteous state of

Self-Hatred and the Aesthetics of Beauty in The Bluest Eye by Toni Morrison

1787 words - 7 pages Self-Hatred and the Aesthetics of Beauty in The Bluest Eye by Toni Morrison Topic: Discuss the issues of self-hatred and the aesthetics of beauty in The Bluest Eye by Toni Morrison. What role do they play in the novel and how do they relate to its theme? Self-hatred leads to self-destruction… Self-hatred is something that can thoroughly destroy an individual. As it was fictitiously evidenced in Toni Morrison’s The Bluest Eye, it

Should The Bluest Eye by Toni Morrison Be Considered a Great American Novel?

1018 words - 5 pages occur seemingly to drive whatever plots, if any, that the novel contains. In Huckleberry Fin by Mark Twain, the writing becomes the reader’s reality, and there are minimum coincidences that do not take away from the writing’s greatness. The coincidences in The Bluest Eye seem to be extremely lazy writing that is utilized in an attempt to progress any sort of plot that the novel has, if it even does have one. In addition, this novel can drag on quite

Childhood Presented in To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison

3257 words - 13 pages Childhood Presented in To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison Childhood should be a time of great learning, curiosity, joy, playfulness and guiltlessness. The reality is that it can be a time of extreme vulnerability and dependency. The innocence and fragility of a child is easily manipulated and abused if not nurtured and developed. Family relationships are crucial in the flourishing of young minds, but

Similar Essays

The Bluest Eye By Toni Morrison

2058 words - 9 pages her entire life by everyone around her, including adults. The novel explores the standards that Pecola is held to, as well as her reactions to not meeting these standards. Some of the alleged qualities of her “ugliness” are her race, her family’s income, her father’s sleeping habits, and her eye color. With these criticisms as impetus, Pecola strives for beauty, and tries to fix the material problems in her life. Pecola, however, is not alone

The Bluest Eye By Toni Morrison

1369 words - 5 pages In The Bluest Eye, by Toni Morrison, Pecola Breedlove attempts to measure up to the standard of beauty set by the Master Narrative: an ideological truth imposed by those in power. Pecola, persistent in her attempt to reach the convention of beauty, is never fully satisfied with herself, and quickly becomes obsessed in becoming ‘beautiful. Pecola begins to associate beauty with happiness and respect. This infinite pursuit for beauty has extremely

The Bluest Eye By Toni Morrison

1194 words - 5 pages The Bluest Eye There are many themes that seem to run throughout this story. Each theme and conflict seems to always involve the character of Pecola Breedlove. There is the theme of finding an identity. There is also the theme of Pecola as a victim. Of all the characters in the story we can definitely sympathize with Pecola because of the many harsh circumstances she has had to go through in her lifetime. Perhaps her rape was the most

"The Bluest Eye" By Toni Morrison Analysis

1598 words - 6 pages "The Bluest Eye" takes place in the state of Ohio around the Depression in a poor African American neighborhood. The two characters who enter the story's names are Claudia and her older sister Frieda. Claudia and Frieda live in a house with their mother and father, who take in two strangers into their home. A young girl their age name Pecola Breedlove and a man named Henry Washington. Henry Washinton previously lived with a old woman who grew