This website uses cookies to ensure you have the best experience. Learn more

Example Of Marketing Plan Essay

1654 words - 7 pages



The MBA program at Youngstown State University is run by Betty Jo Licatta and is designed to assist you in mobility, increased earnings, and career advancement. On the enrollee's preference the program can be pursued either full- time or part time. MBA course are offered one evening a week starting at 6:00 p.m. There are scholarships and graduate assistantships available when pursueing the MBA degree. The MBA requirements consist of 30-48 semester hours of graduate work depending upon undergraduate preparation. There are three levels that have to be achieved in order to obtain a MBA. They are categorized by MBA foundation courses, advanced MBA course, and elective courses respectively. To apply for the MBA program, applications should be submitted at least one month prior to the beginning of the term in which the student wishes to begin course work. With the application should be sent a GMAT score, thirty dollars, and a resume. There are approximently 115 current students with room to expand.


The students currently enrolled in the program needs to increase to 130 student for the fall semester of 2010.

Mission Statement

To enhance the necessary skills and knowledge needed in order to gain a competitive advantage in the changing business world. The rationale behind this is business is more global than domestic nowadays, so I believe it's important not only to have a domestic focus but an international focus as well. This will let the student interested know that the MBA's focus is on knowledge and skills that are required to compete in the the global business environment. The student needs that knowledge that are needed to compete out there in the global business environment. The student needs the skills and knowledge to be to have advantage over someone else applying for the same job position.

Internal Audit


Going to a smaller university like YSU is a bargain and more appealing to graduates. Graduates that want to pursue MBA are in processes of paying off student loans. Unfortunately for many students it takes years to pay off student loans, so any way possible if saving money whiling gaining experience and knowledge to improve their job position is something mostly everyone will factor into their decision.

Y.S.U is a AACSB (International accredited school) This achievement is very important because not every university can say that have it. This achievement recognizes that a school must satisfy a range of rigorous quality standards.

Y.S.U has small classrooms which is an advantage. The student would experience an one-on-one feeling in the classroom. Most MBA students are focused on school and what is in the future for them. With the environment with bigger classrooms, the students tends to be forgotten and that can take away the chance for the student to comprehend material and gain knowledge about specific subject matter.

The new...

Find Another Essay On example of marketing plan

Using example to analyse the five philosophies of marketing

1865 words - 7 pages 1. IntroductionAs the development of economy, recently more and more people focus the importance of concept of Marketing because it has already improved the people's viewpoint which how to deal the business. However, one of the most persistent conceptual problems in marketing is its definition. In the light of Philip Kotler, marketing definition consist of social definition and managerial definition. (Kotler, 2000, p7-8). According to the

Dewars- Analysis of the Integrated Marketing Plan

2646 words - 11 pages develop Integrated Marketing Communication Plan to persuade new set of young consumers while retaining the old set of loyal mature consumers.Target AudienceDewar's has a solid reputation among its core customers; this set of customers considers the brand a premium one with a sophisticated image.Past research into life-cycle patterns of liquor consumption showed that liquor preferences frequently altered among consumers in their early twenties and

Strategic Marketing Plan of E-Tours 2007

3125 words - 13 pages Strategic Marketing Plan of E-Tours2006IntroductionE-Tours is an Internet based travel company located in Norwich, UK. It has seen its turnover grow from zero in 1997 to £5 million in 2003. Its principal tourist destination was the United States of America but following the events of 11th September 2001 in the USA, business began to slow down dramatically. The company also observed that long-haul destination and package holidays were down

Business plan, uses of business plan, marketing mix, marketing tools, market research, constraints

10767 words - 43 pages /index.php)A business plan will change due to internal and external factors. It is used to help the business to picture an idea of what is happening in the organisation and possible things that will affect the success of the company. A business plan is a tool that businesses use to plan. Things that a business plan will include are a description of the organisation, products and services they are providing, aims and objectives of the company, marketing

Marketing Plan for the introduction of Virgin jeans

3470 words - 14 pages stocklist at all levels of the product chain (requirement: being on-line), change the accounts in the headoffice and give the marketing people a highly efficient tool to analyse consumers, their tastes and behaviour (e.g. a questionnaire). A more detailed analysis of the future system would not be desirable as it would go far beyond the scope of this marketing plan. This IT system will incorporate the framework around which the marketing mix

Marketing plan of reliance voyage launching a suitcase range

5090 words - 20 pages lEXECUTIVE SUMMARYFirst of all I would like to thanks our MARKETING LECTURER Ms. Monica Mor for giving us such an opportunity to work on such a innovative and interesting topic of developing marketing plan for Reliance launching SUITCASE in Indian market.Through this report we tried to know about the internal and external factors of company and society which has direct effect on the success/failure of our RELIANCE VOYAGE.In this report we have

Marketing case study on Becel Margarine. This essay is an excellent example of how to set up a Marketing case study

2144 words - 9 pages when trying to market Becel in Quebec. The Quebec government has different regulations than the rest of Canada. For example the margarine must be white and not coloured. Meeting these regulations may be very costly. The option does not meet this criterion.Criteria 4- If Becel uses this option nothing will change with the taste, price, or health issues of the product. Therefore this option meets the criterion.Option 2: Using a marketing strategy

In the role of a marketing consultant provide an integrated marketing communications plan for a company of your choice

742 words - 3 pages planning system will be used in this report as an initial framework to develop a communication plan for Google Nexus 5. It is one of several ways to develop a marketing communication campaign which consist of all essential elements that any plans must have. The SOSTAC system includes situation analysis (or context analysis), objectives, strategy, tactics, action and control (Smith and Taylor, 2004). With a simple structure made up from series of simple

Complete Business Plan for Ficticious Marketing Consultant Firm - Includes Cash Budget and Statement of Cash Flows

3288 words - 13 pages " company operations, processes and procedures. We can help businesses access new customers and develop more opportunities by exploring new markets via new approaches within your business. We can also help businesses to create a definitive, attainable, proactive plan for the future, so that there will be no stopping the growth the company can experience.With all of the services combined, A & L Marketing will be able to offer the best advice

Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework

3425 words - 14 pages TO:Will FlemingFrom:Antony ClarkModule:Integrated Marketing CommunicationsRE:Kraft FoodsAbstractIn light of recent findings relating to child obesity, Kraft foods have taken steps to 'diffuse the obesity time-bomb' through implementing ethical initiatives based in the following areas:Product nutritionMarketing practicesConsumer informationPublic outreach and dialogueThe following marketing plan is based upon Chris Fill's Marketing Communications

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company

1536 words - 6 pages Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals

Similar Essays

An Example Of A Business Plan For A Hypothetical Company

5393 words - 22 pages Business Plan: Progressive ConsultingWhat follows is a complete business plan for a hypothetical company. Pleasecopy or save to your disk and use as an example in developing your ownbusiness plan. If you would like to read a series of articles jump to WebMarketing . For additional business aids click on The Practical Tools ofConsulting1. 0 Executive SummaryProgressive Consulting will be formed as a consulting company specializing inmarketing of

Marketing Plan Of A Product Essay

556 words - 3 pages marketing strategies. Marketing strategies are the specific steps you plan on taking to promote the product. For example, an online marketing strategy may include establishing social media network accounts for the product and establishing a company blog as a way of sharing information with customers, receiving feedback from customers and ultimately driving visitors to the company website where they can buy the product. Marketing strategies describe how

Elements Of A Marketing Plan Essay

1147 words - 5 pages Analyse the elements of the marketing plan/marketing planning process in achieving business successA marketing plan is a vital part of achieving business success; it has many elements that assist in achieving this goal. These elements are, a situation analysis, market research, establishing target markets, identifying target markets, developing marketing strategies and implementing, monitoring and controlling. A quintessential businesses that

Marketing Plan Of Jr School Essay

6729 words - 27 pages environment is made up of a microenvironment and macroenvironment. The microenvironment consists of factors close to the company, for example its competitors, customer markets, marketing intermediaries and factors inside the company itself. The macroenvironment consists of the larger societal forces that affect the microenvironment, for example political, technological, economic and cultural factors.In analyzing JR school's environment, its