Expanding Disneyland In Egypt Essay

9507 words - 38 pages

A. AbstractIn this project we were assigned to develop and establish, on the behalf of Disney Company, a completely new Disneyland Resort in Egypt.Disney Company has developed an international strategy, trying to penetrate all its potential markets around the globe. This expansion to Egypt falls within the perspectives of this strategy.Moreover, as Disney Company has to carefully evaluate all the characteristics of the hosting country, cultural differences, political, economic, financial, social, and legal environments will be extensively analysed.Furthermore, apart from the country's environments and characteristics, another core factor should be looked upon. This factor is the relationship between the parent and the host country. In this specific situation, the U.S. and Egypt have a very strong relationship. They are bonded not only by a strong and long lasting friendship, but also by many official agreements and treaties.Disney Company's ultimate goal is to make Disneyland Resort in Egypt, an international "must-see" tourist destination.Finally after examining all the factors that will be presented in our project, we will present the composition of the new Disneyland Resort, along with a 5-year development plan and a crisis management model.B. Company's ProfileW1. Walter Elias Disneyalter Elias Disney was born in Chicago, Illinois, on December 5, 1901. Walter had three older brothers, Roy, Raymond, and Herbert, and a younger sister named Ruth.After the war, Walt Disney decided that he was going to begin his career as an advertising cartoonist. He worked with several different advertising companies. In his free time Walt made animated cartoon advertisements.In 1923, Walt and his brother Roy put their money together to construct a small set in their uncle's garage. They received an offer from New York for the "Alice Comedy." So the brothers began their production operation in a small office building in California.Walt Disney created the character Mickey Mouse in the silent cartoon called "Plane Crazy" in 1928. "Steamboat Willie" was the first Mickey Mouse cartoon released on November 18, 1928. "Steamboat Willie" featured the first appearance of Minnie Mouse as well as the first use of fully synchronized sound.Walt then began doing more features and created the first full-length animated movie "Snow White and the Seven Dwarfs" in 1938. Since Snow White was so successful he continued by making: Pinocchio, Fantasia, Dumbo and Bambi all within the next five years. After the success of all these films, Disney decided to begin making movies that combined live action with animation. The first one was "The Three Caballeros" and then the most popular one, "Mary Poppins."In 1955 Walt launched a huge theme park in Anaheim, California called "Disneyland". Walt wanted to create a kind of Family Park where kids and parents could have fun together. This park was one of the most innovative and original of all parks. Not only are there rides, but there are also...

Find Another Essay On Expanding Disneyland in Egypt

Disney: Marketing Analysis

6588 words - 26 pages expanding and on the other side of the Pacific Ocean, as work progresses on schedule for Hong Kong Disneyland. The park is now starting to take shape as the infrastructure is being constructed at its magnificent site on Lantau Island. At completion, it will provide the company with an important presence in the world's most populous nation. According to the research done by Merrill Lynch's financial analyst Jessica Reif Cohen, Hong Kong Disneyland is on

Disney Essay

1996 words - 8 pages stock offering, and ten years later, Treasure Island, Disney's first entirely live-action film was released. Walt Disney himself also appeared on television for the first time in 1950. In 1955, Walt Disney realized his dream for a family-based theme park with the opening of Disneyland in Anaheim, California. Eleven years later, Walt Disney died of lung cancer, and his brother Roy became the new chairman of The Walt Disney Company. The company

The king of entreteiment

1996 words - 8 pages stock offering, and ten years later, Treasure Island, Disney's first entirely live-action film was released. Walt Disney himself also appeared on television for the first time in 1950. In 1955, Walt Disney realized his dream for a family-based theme park with the opening of Disneyland in Anaheim, California. Eleven years later, Walt Disney died of lung cancer, and his brother Roy became the new chairman of The Walt Disney Company. The company

To What Extent Was the Reign (1473- 1458) of Queen Hatshepsut Paradoxical?

1729 words - 7 pages Hatshepsut was born in Egypt around 1500 BC and mysteriously died 44 years later and is now preserved as a mummy in the Egyptian Museum in Cairo. Her reign over Egypt was a magnificent achievement for a woman of her period and was even said to have been the first great woman in recorded history (Millmore, 2011). Her inspirations and journey to the throne had a great paradoxical effect towards her goals and accomplishments. The Egyptian pharaoh

Cleopatra

1039 words - 5 pages policy goal, in addition to preserving her personal power, was to maintain Egypt's independence from the rapidly expanding Roman Empire (Crawford). She built up Egypt’s economy by trading with eastern nations, this led Egypt into becoming a world power (Crawford). By working with Roman general Mark Antony, Cleopatra hoped to keep Octavian, Julius Caesar's heir and Antony's rival, from taking Egypt from her rule (Crawford). Cleopatra and Antony

A Historical View of Egyptian’s Mathematics System

1161 words - 5 pages Moua 1 Vee Moua Math 101-Term Paper Dr. Olimb A Historical View of Egyptian’s Mathematics System In historic times; math was well known for helping Egyptian people keep track of their property, money, taxes, livestock, land and sometimes people. Math did indeed help the Egyptian community and their king by building pyramids, tombs, art crafts, and using math to solve the flood on Nile Valley. Egypt was striving for a new era to come along with

Walt Disney

1427 words - 6 pages ;   On July 18, 1955, Disneyland in Anaheim, California, Disneyland opened its gates for the very first time, and by 1966 was the most popular theme park on the face of the earth with 6.7 million people visiting it in its first decade of business. Disney’s dream of building a park home to all of his characters, came to him one day after watching his own children having fun on rides at a local theme park. Disney once said of his park

Disney's Global Struggles

1510 words - 6 pages California. We will discuss the park history and some of the challenges and accomplishments that Disney has faced expanding its parks globally. History The Walt Disney Company was launched into popularity with a little mouse called Mickey in the first fully sound synchronized cartoon called Steamboat Willy in 1928 (The Walt Disney Comany and Affliated Companies, 2011). Next came merchandise, animated and live action feature films, television shows

Egypt and Kuwait: A Comparison of Two Arab Countries

4609 words - 18 pages Egypt and Kuwait: A Comparison of Two Arab CountriesEgypt and Kuwait are both Arab countries, and yet they are very different from one another. Egypt has a culture that goes back centuries, predating Islam, and is considered part of the cradle of civilization. Kuwait is a modern and new country, very wealthy because of its oil, but very vulnerable to its more aggressive neighbors like Iraq. Both have different realities facing them in today's

Ramesses the Great

1312 words - 5 pages Ramesses II, also known as Rameses and Ramses was the third Pharaoh of the nineteenth dynasty in ancient Egypt and arguably the most powerful ruler Egypt has seen. He led his civilization from 1279-1213 B.C.E. With a seemingly everlasting reign of around sixty six to sixty seven years, Ramesses aided Egypt in the ways of expansion and growth of power. Being born into royalty and prosperity, Ramesses was able to influence the politics and growth

Egypt- Economic analysis

9754 words - 39 pages /ai_20371629 Today middle and upper class Egyptians are buying foodstuffs from supermarkets offering variety, cleanliness, quality and convenience. However, supermarkets are not much popular in rural areas. Inhabitants in rural areas of Egypt purchase their products from other shops. There are abundant small supermarkets functioning in cities such as Cairo, Alexandria and in other big cities as well. Supermarket chains are continuously expanding

Similar Essays

Euro Disney: First 100 Days Essay

635 words - 3 pages supply customer demand, meeting operating costs, and the economic stability of Europeans.Euro Disneyland is engaged in differentiation strategy which is also very unique to the market segment that they belong. In the first 100 days the company experienced growth stages of its life-cycle and is currently experiencing the mature phase. According to the text (pg. 267), expanding globally allows companies large and small, to increase their profitability

Should Disneyland Expand Into Australia? Essay

2486 words - 10 pages Executive Summary.Amusement parks are entertaining leisure areas devoted to recreational enjoyment. Some have rides, excursions, animal attractions, theme parks, and music. Walt Disney was the first to create an amusement park in 1955, the adored Disneyland in California. After the success of this first amusement park, Disney decided to build other parks in the US and abroad.Australia has many amusement parks. Most are located in the Gold Coast

Walter Elias Disney Essay

1596 words - 6 pages more employees and workers. “Walter hired two women to ink and paint the celluloid. Roy worked as the camera operator while Walter did the animation (Walt Disney Timeline).” After Walter hired workers, he mainly focused on improving his production techniques and expanding the market for his company’s cartoons. “In 1925, the studio hires Lillian Bounds as an inker. Walter Disney recalled “I couldn’t afford to pay her, so I married her!” (Walt Disney

Egypt And Mesopotamia Essay

625 words - 3 pages . The idea of Ma’at played a big role in the way of the pharaohs ruling over Egypt. Instead of expanding, they were more worried about having harmony and peace within the people, and keeping the balance of ma’at. Protective barriers also gave the Egyptians a sense of security and continuity which gave them more time to focus on internal issues. Unlike the Mesopotamians, they didn’t have to really about invasions or attacks. The lack of protective