Exporting Wine To China Essay

1698 words - 7 pages

1. IntroductionExporting is the commercial activity of selling and shipping good to a foreign country. Italy ranks as one of the greatest wine producing countries in the world, the special geographic position and varying climate and soil conditions result in a wide diversity of wines, but its red wine market in Europe and US being matured in recent years.According to annual statistic analysis and the prosperous economy trend of China, business opportunities emerge in China since it more opens to the world after joined WTO. Red wine demand of China tends to increase year after year; BAROLO DOCG is one of the great red wine in Piedmontese. It is deep ruby red with intense scent of rose, licorice and spice, and it tastes full-bodied, dry and elegant, the market price of BAROLO DOCG in Europe is $47.99 for 13.4% v/v 75ml. To export BAROLO DOCG into China bring a fresh long-term profitable business for Italian vintners. via analyzed the factors of political, culture and characters of Chinese climate, the study provides a critical PEST prospect to BAROLO DOCG red wine exporting business.2.1 PoliticalThe Peoples Republic of China (PRC) is a dictatorship country, which the power is concentrated by communist Part since 1949. China has developing its economic and political stability being stronger, and the government generally acts relay on the rule of Constitution Law. In the recent year, the central governments moving toward more public accountability, China now is paying close attention to the next wave of development. As a new WTO member, China has begun to lower tariffs, create a more transparent business environment, and restructure standards and testing procedures.Before 1979 China's foreign trade was wholly conducted through national foreign trade corporations under import and export plans assigned by the former Ministry of Foreign Trade. When the "Open Door" policy founded in 1979, China began to innovate its foreign trade sector, gradually deregulating control over its foreign trade. Even the Combating Unfair Competition Law promulgated in 1993, which the basic law to maintain the order of competition in the market, but it was not completely. Local protectionism has been prevalent everywhere around China, to protect a local interest; the local governments would prohibit certain foreign products from entering the local market or prevent local raw materials from flowing into other regions. For example, in 1997, the government of Henan Province issued a special order to prevent chemical fertilizer originating in other regions from flowing into the county. After joined WTO in 2003, China is revising many of the laws governing foreign trade to honor commitments made under the WTO protocol. The government encourages fair competition to against unfair acts of all kinds, aims to encourage legal competition stimulates faster development of economy. China now is formulating a Law on Anti-Monopoly, all competitors, domestic or foreign, State-owned or...

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