This website uses cookies to ensure you have the best experience. Learn more

External & Internal Analysis Of Amazon During 1997. Example Of A Strategic Management In The New Economy.

2445 words - 10 pages

"External & Internal Analysis of Amazon during 1997"Strategic Management in the New Economy24/09/02What are the opportunities and threats that Amazon.com faced in 1997?In all the proceeding cases, we analyzed the various levels of the external environment, moving through the remote, to the industry and finally to the operating environment. Through doing this we saw where Amazon's potential opportunities and threats lay. We also applied Porter's Five Forces to asses the threats in the industry environment.Opportunity:The size, speed and growth rate of the Internet. The technology aspects of the remote external environment played a large role in opportunities for Amazon.com at the time of the case study. Firstly, the projections for internet growth, 700 million users by the year 2000 (Pearce, 2000), showed a large potential for more customers for Amazon.com. As the target market increases, so does the number of potential customers. The Internet also provided an opportunity in the form of communication, getting the word of new books to lots readers could be done efficiently and cheaply.The size of the local book industry and the span of the world wide industry. Economically speaking, since Amazon's first focus was the American where market sales were about $26 billion/year and retailers had accounted for about 40% of the pie, there was ample opportunity for the startup. At the same time, the Internet would give Amazon a global presence and therefore in addition, they could sell to anywhere in the world.The education of the average internet user and the number of books available. In relation to the internet user, social factors in the remote environment also were a large opportunity for Amazon. Internet users were well-educated, therefore more likely to be interested in literature. There was also ample opportunity in the product Amazon was selling, with 1.5 million English books and 3 million books in languages world wide there was potential for Amazon to offer a large selection.Lack of existing booksellers online. The online industry Amazon was getting into was new and therefore, there was little competition. Little competition led to little rivalry between established firms as there were no established firms online at the time.Threat:Threat of Entry. Amazon wasn't the only firm that could start an online business, other firms could jump online just as easily as Amazon could. There was also the threat that already well known firms with recognized names could move online as well. Another threat that comes along with this is the chance that one of these well established firms using their resources to adjust prices until they put Amazon out of business.Threat of Substitute Products. Just as Amazon wasn't the only firm that could move online, they also weren't the only firm that could sell books and music. As with the previously mentioned example, another more well-established firm could move in and take Amazon's place as they too, could also sell...

Find Another Essay On External & Internal Analysis of Amazon during 1997. Example of a Strategic Management in the New Economy.

A Literary Analysis of Internal and External Conflict in The Kite Runner

1033 words - 4 pages Miguel Anguel Ruiz once said, “People like to say that the conflict is between good and evil. The real conflict is between truth and lies” (Ruiz). Many conflicts are faced by the protagonists in Khaled Hosseini’s writing of The Kite Runner, where the protagonists: Amir and Hassan must survive an ever changing cultural landscape; where corrupt governments and deceit are commonplace. Throughout the progression of the plot, the audience views a

Euro Disney - Analysis of the External and Internal Environment

1386 words - 6 pages their environment analysis. In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of. However, their failure to pick up signals from the macro environment and

Internal and External Analysis of Tesla

526 words - 2 pages Internal AnalysisTesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition, no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally, Tesla motors has created a brand of elite cars, it has been

External/Internal Factors of the Red Cross

1535 words - 6 pages disease in a certain demographic is one way to measure its success. Monitoring, gives the Red Cross more information enabling them to devise new ways to control the outbreak. We have visited external factors, changed a way to measure success, and to measure internal factors. Internal Factors that affect Management are factors in the culture of the organization. A strong culture is good, as it encourages the right kind of behavior. A strong culture is

How Internal and External Factors Impact the Four Functions of Management MGT/330

1776 words - 7 pages In order to illustrate how internal and external factors impact the four functions of management -planning, organizing, leading, and controlling- our team has chosen General Electric (GE) Company as an example. GE has been in business since the year 1890, when the company began operating under Thomas Alva Edison (inventor of the incandescent light bulb). Since then GE has growth and mature as one of the greatest multi innovator firm in business

Internal, Not External: An Analysis of “Theme for English B”

1127 words - 5 pages . Like the speaker, Hughes experienced racism during his time at Columbia due to the miniscule number of African-Americans at the school. Treated like a second-class citizen because of his race, Hughes struggled to find housing on campus, leading to his stay at the same Harlem YMCA that the speaker lives in (Dyson 8). Although there is no mention of hardship in finding a dorm in the poem, it is easy to assume that the speaker would have also had

Name and Describe the Purpose of All the Internal and External Hardware of a Modern PC

3342 words - 13 pages mouse for example, is connected for the mouse to work where as ps2 mouse would require a reboot before the mouse can be used. What is its purpose: USB being new technology means that devices being purchased will have UBS, older devices such as printers, mice and dial-up modems. How is it used in a computer: The devices are attached to the computer through series, parallel or USB ports depending on what type of cable it is. There are so many different

Analysis of Amazon

1196 words - 5 pages Amazon continues to grow, expand, and improve the goods and services the company provides through strategic mergers and acquisitions. In recent years Amazon has focused on acquiring a variety of companies that bring with them technologies from fields such as: robotics, education, voice recognition, and e-reader displays. One of Amazon’s most significant recent acquisitions came in March 2012 when Amazon purchased Kiva Systems, a Massachusetts

Financial Analysis of Amazon

641 words - 3 pages retail business can be successful. Recently there have been observations of whether Amazon is steadily keeping up with the fast pace of the online retail industry, or if they have hit their peak of innovation and will slowly dwindle away. A financial analysis of Amazon can prove that they are steadily keeping up in the fast paced online retail industry and that their long term goals are indicative to their new innovations. Amazon’s long term

The Intersection of External Time and Internal Time in Mrs Dalloway by Virginia Woolf

3259 words - 13 pages " (14) of the car attracts the interest of the "passers-by"(15) who immediately begin to guess who is in the car. However, the most significant external unifying factor is the striking of the clocks. It introduces the second new characteristic of the novel, the external time. This objective clock-time introduces a contrast against the flux of psychological and subjective internal time. Moreover, this chronological

HP Internal/External Management

1168 words - 5 pages External and Internal Factors of Hewlett Packard's Management.In our research of Hewlett Packard, we have discovered that internal and external factors played a significant role in the management planning process. The corporate strategies of the company, which are well defined, are a driving force behind the company's success. The company's mission statement, which includes its vision for the future, environmental goals, and its culture, is the

Similar Essays

Strategic Management. Internal And External Analysis Of An Airline Organisation

2876 words - 12 pages model, because of only two main competitors in the New Zealand airline industry.3. Two strategic issues facing Air NZ1)From the external analysis it is clear one of the issues Air NZ is facing is fuel issues, whether it be a threat from suppliers, threat to the environment or threat from the economy as oil prices increase this issue makes forecasting unpredictable and therefore affecting the company in terms of both profit and performance.2)From the

Strategic Analysis Of Jet Blue Airlines: Executive Summary, Financial, Internal And External Industries, Competitors, Substitutes, And Stategies

7722 words - 31 pages visit their families in New York now have a reasonable option for travel which, without a doubt, will serve to reinforce the ties of family and friendship that exist between the two cities. Puerto Rico gives its warmest welcome to JetBlue Airways and wishes the airline the very best in its endeavors. JetBlue's success is our success."Evaluation of strategic fit with internal organizationsRather than molding employees to an existing corporate

"The Vermont Teddy Bear Co., Inc.: Challenges Facing A New Ceo". Develop Both An Efas (External Factors Analysis Summary) Table And An Ifas (Internal Factors Analysis Summary Table)

739 words - 3 pages External Factors*Larger manufacturing facility*Bear Grams*Retail stores*Distribution Methods*Disney /Patents, Trademarks, and licenses*Competitors (chocolates, flowers, and greeting cards)*Small Village Teddy Bear Common*Production and Service*Made in AmericaPlanning for the future of Vermont Teddy Bear Co. Inc it is important that we consider conditions/trends in the internal environment of the company that may impact the future success of the

External & Internal Factors: Verizon's Strategic Planning To Deal With These Factors

1486 words - 6 pages itself to deal with these external and internal factors. This shows how their management has made strategic planning in keeping with the company's mission and in achieving their goals. In addition, their services and products are the reasons why Verizon ranks among the top in leadership, service, diversity and innovation. Verizon's inclusion on numerous 'best of' lists in the country is a testament to these accomplishments. Also, Verizon prides