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Eyeglass Online Shop "Eye Caramba" Essay

2412 words - 10 pages

Table of contents:Table of content: 2Prologue 3"Eye Caramba"-s description of products and services 5PRODUSCTS OF EYE CARAMBA 5Target group and market analysis 8THE TARGET GROUP 9THE POLITICAL AND LEGAL ENVIRONMENT 10THE ECONOMIC ENVIRONMENT 10THE SOCIAL ENVIRONMENT 11THE TECHNOLOGICAL ENVIRONMENT 11Industry structure and markets (Porters 5 Forces) 12INDUSTRY OF RIVALRY 12BARRIERS OF ENTRY 13SUBSTITUTE PRODUCTS 14BARGAINING POWER OF BUYERS AND SUPPLIERS 14Value creation in our Online-Store 15Conclude 17Used material: 19PrologueLittle research in internet throws light on a subject that there is no e-shop which sells eyeglasses and its details in Estonia.There are many e-based services and applications developed in Estonia but till today there is no developers who wanted to make an E-shop for eyeglasses, sunglasses and contact lenses, this was the base reason to write this present project. At least 40% of inhabitants of Estonia wear eyeglasses, younger generation and fashion followers like to wear colored contact lenses and 70-110 days of year the sun will shine, what means this project never runs to problem like, it don't have customers or market.The biggest reasons why there is no online store for an eyeglasses in Estonia are:* Order to buy an eyeglasses, customer needs first consult with the doctor and that is impossible to do via internet* It's still more comfortable try on glasses and frames in real store* In common store they have real consultants who help customers to find exactly those eyeglasses what they need* People are habitual, they are used to buy an eyeglasses from ordinary eyeglass storeIn this project are described how is possible to make e-bought more comfortable for customer and how reduce or make disappear problems which are touched off above.What kind of risks we face off order to make an online store (the political and legal, economic, social and technological environment), how to cut them down, how to get customers loyalty and how to break down barriers to entry to market."Eye Caramba"-s description of products and servicesThe E-shop should not contain only a products, even more it is highly recommended that there is also provided many services which is one big competitive advantage of the online store. Trough those services we can offer additional value to our customers. E-shop should have lock-in's and complementarities order to make clients loyal to a web environment. As long as our focus is differential strategy then Eye-caramba is an e-shop for expensive and high-quality brands as:* Gucci* Rimless* Vintage* Silhouette* Ralph Lauren* Flexon* Kate Spade* Calvin Klein* Modo* Round* Versace* Giorgio ArmaniThe next chapter will describe closely an Eye-carambas products and services.Products of Eye CarambaThe Eye Caramba-s is an e-shop for many different products, as a name is telling to us all those products are more or less related to optics. Below are descriptions of each and every product separately.Present project base...

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