Face Name Recall And Associative Memory Essay

929 words - 4 pages

Furthermore, while numerous studies have investigated the effect of either mnemonic cues and level of processing on associative memory, few have analyzed the additive/combined effect these memory strategies might have on face-name memory performance. A study by Yesavage, Rose, and Bower (1983), comparing elderly participant’s performance across memory strategies proven to enhance face-name associations both replicates and extends McCarty’s earlier research on strategies to improve face- name associations. This experiment both replicates and extends McCarty’s earlier findings of on strategies to improve face-name associations. This study evaluates the efficacy of recalling name-face ...view middle of the document...

This finding supports the findings by McCarty that the face name mnemonic is most effective when all conditions of the mnemonic are carried out together (Yesavage et . al, 1984).The results reveal that recall was better in the image than in the no image group, and performance was greatest in the image + judgment condition” The image + judgment group recalled more names than the image group and the no image group. “
This shows that recognition memory is heightened by requiring people to make semantic judgments of faces. Elaboration of stimulus materials at encoding, created by processing items deeply makes stimuli more likely to be remembered. By having participants form visual images and judge the images that are formed, this facilitated recall. This study by Yesavage et. al (1984) is consistent with McCarty’s (1980) findings for the benefit of face-name mnemonics; however, this study builds on McCarty’s findings by inducing further stimuli elaboration through the use of affective judgments of the face-name association. This stimuli elaboration through deep processing of the face-name association results in better recall performance.
The present study expands upon the aforementioned research by Yesavage et al (1984) and (1980) to evaluate the effects of a semantic orienting task on the recall of associations formed between faces and names. In particular, we investigated how face name memorability differenced when participants were instructed to use two memory encoding strategies: LOP and the face-name mnemonic strategy. For the face name mnemonic device, we explored whether orthographically linking a cue to a descriptor (“linked”) will enhance face name recall. A mnemonic that links the face and the name- Samantha has short hair”- was thought to lead to better face-name associations than a similar descriptor that did not orthographically link (“random condition”) the two (e.g. Samantha has thin lips”). We varied level of processing by asking...

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