In addressing the families and co-workers about the 30 workers that are trapped in the Chilean Copper Mine. I feel that it is best to understand that they people are scared and the best form of communication would be face to face. In face-to-face communication you are able to show empathy and comfort in a scary time.
When the message, about the workers that are trapped 300 meters underground, is delivered to the family members a worker from the company needs to do these one by one. Bringing these 30 miners families to the site may cause an up roar so it is best to get to these families individual to create less mayhem. The company would almost do as the military does when someone whom is serving dies. The military visits families one by one and informs them of the situation, while these do not relieve the pain that is felt it adds a level of comfort that an e-mail, telephone call, or public services announcement would. It will show that the company values them and their workers safety individually and that the company is committed to them. Face-to-face communication, especially in a situation like this allows for contact; a hug, a hand on a shoulder, or even a shoulder to cry on provides support and security. The idea is to remove the fear and panic that often times multiplies in larger crowds.
As far as addressing the co-workers of the trapped miners, holding a companywide meeting addressing the situation and explaining the importance of staying calm and doing everything they can to help the first responders that are trying to save the workers. In both the family meetings, and the co-worker meeting it is important to stay calm and to choose your words wisely. It is important to put yourself in the situation of those receiving the news and realizing any wrong word can create an even bigger problem. In a situation like this, since the outcome of the situation is unknown it is important to remember that less is more, keep it short and simple. Provide enough information so that people understand the situation but not all of the information. It would also be best to give the media as little information as possible as well, too many people speculate in this type of situation.
It is important to remember before, during, and while addressing the family members and co-works that these are people. Remembering that fear of the unknown often times drives people to do crazy things, and that is important to keep everyone safe. It is important to be empathetic and not sympathetic; empathy is identifying or understanding someone while sympathy is merely relating to the situation. (The Free Dictionary, 2013) In presenting this type of news there is really no better way to deliver it than face-to-face. Think about it when someone dies in combat in the military does the news inform the family, does the government send an e-mail or a phone call? No, they send someone not only out of respect for the individual but also for the family. Granite, this is this is...