Ethan Smith and Shayndi Raice authored Facebook Adding Music Service in a recently published WSJ.com article of September 1, 2011. The article describes Facebook’s new initiative to include shared media services on their website. These media services will include music, movies, and video games, and will allow Facebook users the opportunity to share their favorite selections with their Facebook friends, without leaving the site.
The main characters in this article include Facebook, Inc., a social network website that provides registered users with an open forum to create profiles, send messages, upload photos and videos, and stay in touch with family, friends, and classmates. Facebook is teaming up with online music sharing services such as Spotify AB and Rdio Inc. Facebook’s competition includes online companies such as Google Inc. and Amazon.com Inc. that are already using “cloud” music services, along with future competition from Apple Inc’s iCloud. The article concludes with a nod to Time Warner Inc.’s Warner Bros. movie studio, that has recently kicked off a movie rental program on Facebook.
Facebook’s detailed announcement regarding this new venture is expected to be revealed at the September 22, 2011 f8 Developer conference. As such, the details on how music services would work through Facebook are somewhat vague. The article alludes to a powerful integration between Facebook and streaming online music services, that will permit users to connect and listen to their favorite tunes via their Facebook pages. Through Facebook buttons or links, users will identify music and videos they consume and make them available and accessible on their Facebook platform. Their Facebook friends will then be able to listen and share the same music and videos.
Facebook is part of the growing world of social networking. It is a social utility with a global strategy of sharing and communicating information through developed technologies that facilitate streamlined interfaces. Anyone can register for a Facebook account and interact with people across the world in a trusted environment. Facebook sees music and video services as part of their sharing strategy, providing users with the capability to share music, or list of songs, from online music sites. A user can download music or video and jointly experience them with a friend, regardless of that friend’s music service. Kotler and Keller (2011) conquers with this global strategy as they comment about on social networking sites as the glue that brings buyers with similar interests together, to compare products and influence purchasing decisions (p.11).
To support Facebook’s music service argument, marketing research can be compiled by analyzing Facebook’s demographic population, such as age mix, educational groups, or geographical population. Although there are several marketing research contact methods, such as questionnaires or phone and personal interviews, the most effective method will...