United Continental Holdings, Inc. (UCH) is a publicly traded company located in Chicago, Illinois. The company is a result of a May 2010 merger between United Airlines, Inc. and Continental Airlines (“United Continental Holdings,” 2014). The company is listed on the New York Stock Exchange under the ticker symbol UAL and began trading on October 1, 2010 (“Corporate Fact Sheet,” 2010).
United Airlines originated in Boise, Idaho in 1926 as the first Contract Air Mail flights in the United States. In 1933, United began operating the Boeing 247. This was the first all metal airliner and was able to fly a transcontinental flight in 20 hours. During the 1960’s, United merged with Capital Airlines and became the United States’ largest airline. In 1968, the company reorganized, creating UAL Corporation (“United Continental Holdings,” 2014).
In 1985, United purchased Pan Am’s entire Pacific Division, giving it a hub at Tokyo’s Narita International Airport. In 1991, United purchased routs to London Heathrow Airport, making it one of two U.S. carriers permitted exclusive access to Heathrow. During the September 11, 2001 terrorist attacks on the U.S., two of the four airplanes hijacked and crashed by al-Qaeda terrorists were United Airlines aircraft. This created an airline industry downturn. By 2005, United announced it had raised $3 billion in financing to exit bankruptcy and filed its Plan of Reorganization (“United Continental Holdings,” 2014).
UCH has major operations located in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, Newark, San Francisco, Tokyo-Narita, and Washington-Dulles (“United Continental Holdings,” 2014). UCH flies to 368 destinations, with 227 domestic locations and 141 international destinations. The company serves 52 countries with approximately 5,318 daily departures. In 2012, UCH served approximately 140 million passengers (“Corporate Fact Sheet,” 2010).
United Continental Holdings, Inc.’s mainline fleet consists of 693 operating aircrafts. They range from narrowed-bodied aircraft like the Airbus and Boeing 757, to wide-bodied aircraft like the Boeing 767 and the Boeing 757. In 2012, UCH became the first North American carrier to fly the Boeing 787. Additionally, UCH has 572 aircraft operating in their regional fleet that consists of Bombardier Q200, Canadair CRJ200, and Embraer 170 aircraft to name a few (“Corporate Fact Sheet,” 2010).
After an extensive research, the author was unable to obtain the mission, vision, and value statements for the United Continental Holdings, Inc. Nonetheless, the author was able to find a statement on company’s main website that resembles with company’s mission and vision. The statement declares:
“With great people, the world’s most comprehensive global route network, the best current aircraft order book among U.S. network carriers and the industry-leading loyalty program, United is well positioned to deliver meaningful profitability and sustainable long-term...