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Fashion As Fashion Photography Essay

1073 words - 4 pages

Fashion is an evolving subject. Fashion Photography, as Fashion itself has transformed too. The way Fashion Photography has changed a lot to what it was and what it is now. And yes it would have changed as a lot has transformed through the years of fashion. Fashion Photography’s meaning and representation has changed in a way that the image represents something that sometimes is not realistic, Photography as an illusion. Fashion Photography has changed in the way we look at it know, it has changed gender issues, sexuality, ethnicity and the way the body has been portrayed. So when looking at a fashion image you have a lot to think about if you want to fully understand the concept of it meaning. It’ not how it used to be, women/men in clothes, showing of the designers creations. But it has a hidden agenda, hidden word, a meaning that it is try to communicate to the viewers. The words in the image, the image are the words, words are hidden in the image or the image is the word are many ways of explaining how fashion image are seen and understood in today fashion photography.
A Fashion photograph is not just there for you to look at and like or dislike and pass it through your memory. But it’s there to give you a storyline, a desire, an illusion and a fantasy. The image makes you want to buy what is being advertised to you.
Women desire to become beautiful and powerful, even if they don’t say it in words. And the Photographer plays with that concept and creates that desire, that you can become that person you see in the photograph. And live that lifestyle. Photographers use techniques from the cinema/cinematic, to create the desire of viewers/Buyer/Consumers. The cinematic techniques made it possible the way people lived and their lifestyle to become more convincing and realistic. Photographers made this possible and showed how people lived their lifestyle through photography. Photographers would show a scene as if it is from a story line in a movie. For example, a women leaving a room, straight away this draws a curiosity and involves the viewers in. The viewers use their imaginations on what might or would happen when then women would leave the room. The viewers make their own conclusion. Like fashion itself, the get to express themselves through clothes designed for them. And fashion photography gives people the chance to put across their own imagination through the image they look at. Fashion and Fashion photography make viewers get drawn in, and tell them what they can look at, and from there let the viewers make their own conclusion. And this is why I think there is a lot of greater consumption to fashion and fashion photography. This way of working changed fashion photography everlastingly, the way photographers used background lighting and light changed. This is a powerful way of working, as it gave the viewers a way of looking at photographs, as if the photographers where showing a movie. This way of looking at imagery gave them an...

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