Louis vuitton or shortened to LV, is a fashion house and luxury retail company founded in 1854 by Louis Vuitton.
Louis Vuitton was a French box-maker and packer who founded the luxury brand of the same name over 150 years ago. From humble beginnings in the French countryside, Vuitton's skill, innovation and determination quickly saw his signature trunks coveted by the world's elite. Now, with Marc Jacobs at the helm as creative director since 1997, the house has expanded its offering to include bags, clothing, shoes, accessories and jewellery, making it one of the most valuable luxury brands in the world.
At the age of 13, tired of provincial life and of his strict stepmother, Vuitton left home for Paris. The 292 mile journey took him two years on foot with stops to carry out odd jobs to support himself along the way.
Upon arrival in Paris in 1837, Vuitton became an apprentice at a successful box-making and packing workshop - a craft that was highly respected at the time. Within a few years he had gained a reputation as one of the best in his field in the city. Shortly afterwards he left the shop he had apprenticed for and opened his own box-making and packing workshop in Paris. The sign outside read: "Securely packs the most fragile objects. Specialising in packing fashions". He also began creating his trunks in canvas instead of leather, which gave them the advantage of being hard-wearing and waterproof. Demand for the innovative and convenient trunk, which addressed the requirements of increasingly popular travel by train, was such that he had to expand into a larger workshop outside of Paris. During the Franco-Prussian War, Vuitton's workshop was looted and destroyed. Once the war ended he set up a new workshop in an aristocratic area of central Paris.
Vuitton continued to work until his death at the age of 72 on February 27, 1892. He left control of the company to his son, Georges Vuitton. In response to widespread copying of the brand's patterns, Georges created the famous LV monogram canvas - featuring diamonds, circles and flowers - to distinguish the brand's products.
The Louis Vuitton building, the largest travel-goods store in world, was opened on the Champs-Élysées in 1914 and counted Coco Chanel as a patron.
Bag shapes that remain popular fashion staples today were introduced throughout the 1900s. A supple version of the monogram canvas was created in 1959. This allowed it to be used for purses, bags and wallets.In 1886, Georges Vuitton revolutionized luggage locks with an ingenious closing system that turned travel trunks into real treasure chests.
In 1997 Marc Jacobs was appointed the house's first creativedirector and was charged with introducing men's and women'sready-to-wear collections.
The house has cultivated a strong celebrity following under Jacobs' direction and many models, actors and musicians have been the face of the brand. Louis Vuitton was named the world's most valuable luxury brand for the seventh...