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Fashion Designer: Clemente Ludoviko Valentino Garavani

1126 words - 5 pages

“I know what women want. They want to be beautiful” (www.vogue.com/voguepedia/Valentino) said Valentino Garavani who was one of the most influential fashion designs of the 20th and 21st century, “Known for his classic designs, he's been dressing the world’s rich and famous for almost the last five decades. Valentino has built his once small fashion house into a fashion empire.” (www.lifeinitaly.com/fashion/valentino-garavini.asp) His career in fashion started in the fifties but his passion for it began as a young child with the approval and encouragement of his parents. Valentino Clemente Ludovico Garavani was born in Italy in 1932 where he lived for 17 years until he left for Paris to study fashion at the famous school of L’ecole de la Chambre Syndicate de La Couture Parisenne. Valentino’s first career within the industry was with couture atelier Jean dresses where he sketched any chance he got which showed his elaborate aesthetic. He meets extraordinary people during his time there and also designed one of his first solo creations. After five years at Jean dresses he leaves. Valentino has a brief job with friend Guy Laroche, in his small fashion house before moving back to Rome in 1959 to continue his fashion career independently with the backing of his parents. Valentino established his status amongst the elite of the Dolce Vita. In 1960 he met Giancarlo Giammetti in a coffee shop and one of the most significant partnerships in fashion was formed. Giammetti would become his partner in both business and life.

In 1962 Valentino goes to Florence where he holds first runway fashion show for his couture collection which was seen by critics, this was a breakthrough from his career as shortly after he became the go-to for dressing the wealthy and famous people who attended fashionable events. By 1965 Valentino was the new maestro of Italian Couture. 1967 the year he was rewarded the impressive Neiman Marcus Award for his “infamous 'no-colour collection' for which he bucked the trend for decadent colour palettes, opting instead for beige, white, and ivory hues.” (http://www.vogue.co.uk/spy/biographies/valentino-biography) This collection had a golden V incorporated into one of the designs, which became valentine’s trademark as logo mania in fashion is invented. Partner Giammetti has the idea to use the V in merchandising for all kinds of accessories. In that same year he designed a dress for one of his most famous clients, Jacqueline Kennedy, who wore this creation or her wedding to Aristotle Onassis.

Valentino spent most the seventies in New York socialising and dressing famous celebrities but not before launching his first ready-to-wear for men and women and opened boutiques in Rome, Milan, London, Paris then USA and the Far East. Valentines designs started to grow beyond dresses to jeans, shirts and accessories. “The success story grew in strength with a perfume and interior de'cor line. Valentino had truly become fashion's "It" man.”...

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